Vorlage Racing Club Sporting Life Sponsorship Proposal March 1, 2015

Vorlage Racing Club The Vorlage Racing Club is a not-for-profit organization committed to providing young athletes (ages 6 to 17) with the skills and opportunity to ski race in a safe, fun and challenging environment. The Vorlage Racing Club is a member of the Outaouais Ski Zone. Our athletes compete throughout western Quebec, eastern Ontario and the Laurentians. Vorlage Racing Club produces competitive athletes – many who have progressed and competed at provincial and national levels. The club attracts and retains some of the most respected and recognized coaches. The club is growing in size and popularity and continues to increase the number of athletes registered in its competitive programs. The number of athletes has grown by more than 40% since The VRC enjoys a positive and supportive relationship with ski hill owner, D. Saunders

Club Profile 2014 – 2015 Ski Season: 124 Athletes representing 83 Families across all competitive age categories : – Nancy Green – U10 – U12 – U14 – U16 – U18 Last season: 12% of our athletes had top 5 finishes 26% of our athletes had top 10 finishes 38% of our athletes had top 15 finishes VRC athletes and families are very loyal. Most of our coaches have been long time VRC athletes that have returned to coach after graduating from U16/U18. VRC families have higher than national average household incomes and reside in the Ottawa Region from as far West as Dunrobin and Carleton Place to Barrhaven and Manotick in the South, Rockcliffe and Orleans in the East of Ottawa and in Gatineau, Wakefield and Chelsea in Quebec. VRC families are athletic and active with kids and families engaged in year-round sports/athletics including: biking, tennis, soccer, golf, running, football, camping, paddling, swimming, sailing.

Athlete Equipment and Retail Patterns U14-U18 athletes need equipment for GS and SL (2 sets of skis, 2 sets of poles, shin guards, body armor, chin guards, race boots, race helmets). U12 athletes need equipment for SL (1 or 2 sets of skis, 2 sets of poles, shin guards, chin guards, race boots, race helmets). U10 and NG athletes need equipment for SL (1 set of skis, poles, boots, race helmets). Some athletes in older age categories may have up to 5 skis as they might have “slip skis” and “race skis” as well as Super G skis. Many U14-U18 VRC athletes return to specific SL professional staff for custom boot-fitting and equipment – namely, Chris Powers, Jamie and Tom Macdonald. Many of our families use the equipment and staff skills of the “race tuning” - this includes sidewall prep, base grinds and waxes, top sheet trimming, etc.

VRC Needs Club Apparel – Nancy Green athlete shells ( ) Youth Sizes – Coaches jackets. Qty – Numbered Racer Bibs. Qty. 200 Race / Training Gates – GS and SL Gates (Breakaway/Brush). Qty. 1 set each – 50 GS gates and 50 SL gates – 25 panels (branded) Equipment – New drill bits for gate installation. Qty. 4 – Laptop for timing. Qty 2 Prizes and Certificates – Prizes for 5 Vorlage hosted races (gift cards, ski bags, apparel, etc.) – Tuning certificates Capital Improvements - Financial – Building materials and repairs of Starting Hut – Renovation and expansion of storage and timing cabin at base of lift

Sponsor Visibility and Brand Equity Opportunity for Sponsor Name and Logo recognition to be included but not limited to following assets or properties: Screened on all Nancy Greene athlete outer shells (Qty. 100) Patch sewn on all Coaches Jackets (Qty. 20) Branding on Racer Bibs (Qty. 200) worn by all racers from Zone Clubs Screened on all race panels Permanent signage on Race Start Hut Permanent placement on Vorlage Racing Club website and internal Vorlage Racing Club intranet Signage (i.e. flying banners) at all Vorlage hosted races Company name and Logo on podium Permanent signage on Storage/Timing Cabin at base of training run and lift line

Racer Bibs Racer Bibs (qty. 200) to be worn by racers from all clubs in Zone at 5 Vorlage races.

Sponsor Visibility and Brand Equity Opportunity for Sponsor Activation at but not limited to following events or club promotions: Club Socials (2 – 4 per season) Zone Races / Competitions hosted at Vorlage Ski Hill (5 + Nancy “Grey” + Ottawa Masters Series) On-site Tuning Clinics Buy-nights Next year’s equipment “Demo Days” End of Season Banquet Club AGM

Executive Summary  A multi-year sponsorship agreement with Vorlage Racing Club will enhance Sporting Life’s brand affinity and consumer loyalty among a desirable and sizeable skiing community and will demonstrate Sporting Life’s leadership commitment to supporting the sustenance and growth of alpine ski racing and race families in the National Capital Region.  A partnership with Vorlage Racing Club will help ensure the club’s continued success and will necessarily result in new and measurable retail revenues for Sporting Life in Ottawa.  The working committee and representatives of the VRC look forward to reviewing and discussing specific club needs and opportunities and is committed to developing a sponsorship agreement that will ensure material value for both parties.

Sponsorship Committee Christine Thomas, Club President Rick Vail, Vice-President, Racing Jeff Taylor, Past President Doris Parolin, Volunteer Coordinator Sue Kral, Fundraising Coordinator Jonathan Bodden, Nancy Greene Coordinator