Makeda Barr-Brown & Samra Hrustemovic 17 years old Sport and Medical Sciences Academy Hartford, CT

Problem  One in five students in Connecticut do not complete high school  Parents may not be able to transport their children to and from a tutoring facility

Solution  Tutoring sessions are held at the students’ homes or at a local library nearby  Affordable one-on-one sessions

Mission and Social Impact  Tenacious Tutors plans to help students thrive in school so that school becomes more than a requirement, but also an enjoyment  Tenacious Tutors helps educate the upcoming generation

What do we offer?  Individualized tutoring  Helps students who are struggling in school  Travel to students or go to local library  Charge by hourly session  Convenient for any schedule  Students can be tutored in any subject they want

Business Model Description of Expenses Variable Material Expenses Total: $0.00 Item$ Fixed ExpensesTotal: $2, Item$ Rent$30.00 Utilities$33.26 Insurance$37.50 Depreciation$66.00 Advertising$5.00 Salary$2, Website$30.00 Economics of One Unit Selling Price$ Cost of var. materials exp. $0.00 Cost of labor $34.80 Other variable costs $2.44 Total COGS/ COSS$37.24 Contribution Margin $ Definition of One Unit Two Hours of Tutoring Twice a Week Monthly Break Even Units $2, = 19.6 ≈ 20 units of two hours, twice a week $137.76

Market Analysis Description of Target Consumer DemographicsGeographics - Parents of children ages Upper middle to upper income levels -Hartford County, CT (ten towns only) PsychographicsBuying Patterns - Parents who want their children to get help in school - Willing to spend money on a tutoring service throughout the year Total Households Target Market Population 350,000 Market Size (based on survey) Target Market Size Market Statistics Industry Name: Education and Training Services Annual Industry Sales: $47 Billion 133,000 1,300

Marketing and Sales  Strategic Social Media Plan  Word of Mouth  Business Cards  Personal Relationships  Through schools  Reach Out to Mommy Blogs

Competition Tenacious TutorsSylvan Learning Center Tutoring Center of Wilton, CT PricingAffordable; $175/4 hours Expensive; $232/4 hours Expensive; $200/4 hours LocationMore accessible; drive to location Various locations around CT Wilton, CT; far for some customers Customer ServicePersonableCorporate Your Competitive Advantages 1. Tenacious Tutors is extremely affordable; we charge $175 for a total of four hours of tutoring. 2. We also drive to the location of tutoring, making it more accessible. 3. Tenacious Tutors offers a more personable, individualized experience.

Qualifications  National Honor Society members  AP and honors students  Both of us have 4 years of tutoring experience with students  We are both licensed drivers  Top 5% of class  Bilingual

Sales Projections Total Units 380 Gross Revenue $66,200 Net Profit $16,938

Start-up Funds ItemWhy NeededCost AdvertisementTo network and get clients$ DBATo own a business$10.00 Home OfficeWhere we make appointments$30.00 CarTo transport to and from sessionsAlready owned Cell PhoneTo communicate with clientsAlready owned ComputerBusiness recordsAlready owned WebsiteInform our customers$30.00 Office SuppliesPaperwork$30.00 Total Startup Expenditures$ Emergency Fund$ Reserve for Fixed Expenses$8, Total Startup Investment$8, ROI: Return on Investment $16, = 197% ≈$1.97 $8, ROS: Return on Sales $16, = 25% ≈$.25 $66,500.00

Future Plans and Philanthropy  Add one more tutor after the first year  Expand to more areas after the second year  Purchase cars customized with our logo the third year  Bachelor’s degree in Education  We plan to donate 10% of our net profit to the Andre Agassi Foundation for Education

“Empowering students one subject at a time” Thank you for your consideration of Tenacious Tutors (website coming soon)