Customer Relationship Management via SMS 2009 RBAP-MABS National Round table Conference May 12-13, 2009 Hyatt Hotel and Casino Manila Mel Yuson, President myClick Technologies, Inc.

Agenda I. Facts of Mobile Phone Usage II. Business Applications using SMS III. Customer Relationship Management using SMS IV. myClick’s SMS Gateway Solution V. How to avail of the SMS solution VI. Q & A

Facts : Mobile Phone use world Wide 4 billion mobile phone subscribers – as of January times as many people had mobile phones as had credit cards or TV sets. 3 times as many mobile phone subscribers as users of internet or fixed phone lines

Facts : Mobile Phone use world Wide 4 times as many mobile phones as personal laptops, desktops and servers combined. 91% of mobile phone users keep there mobile phone within arms reach 24 hours a day 365 days a year. Over 2.5 billion people are active users of SMS (text messaging) compared to only 1.2 billion active PC internet users. Only 18% of the world population can be reached by the internet compared to 46% of the population that can be reached by SMS. = 365/24/7 Cellhone Users 2.5B SMS/Texting 1.2B Internet Users Accessibility Only 36% remaining with no access.

Business Application using SMS

1. Sales Promotions 2. 'Text & Win' competitions 3. Quotations 4. Orders 5. Vending Sales 6. Prepaid Coupons and Virtual Vouchers 7. Discount Coupons and Vouchers 8. Virtual Gifts 9. Auction Bidding 10. Daily Mobile Content (Premium) 11. Mobile Content Sales 12. Access Codes for Premium Material Online 13. Marketing and PR Campaigns 14. Newsletter Promotion Sales, Products and Marketing

1. Greetings 2. Reminders 3. Collection Notifications 4. Short surveys 5. Customer Profile Update 6. Account Status Information 7. Anonymous Feedback 8. Result Notifications 9. Campaign Status Updates 10. Customer Service Complaints Channel 11. Customer Satisfaction Measurement Customer Services and Relationship Management

1. Debt Collection 2. Appointment Notifications and Reminders 3. Sales Force Reporting 4. Applications and Placements 5. Acceptance Notifications 6. Salary Notifications 7. Recruitment 8. Managing Field Workers 9. Organizational / Business Unit Alerts 10. Project Status Updates Business Process Management and Internal Administration

1. Password Confirmations 2. Malfunction alerts 3. Remote Monitoring Text Alerts 4. Virus Notifications 5. System Failure Alerts Information Technology and System Administration

1. Credit Checks 2. Cash Transfers 3. Stock Prices Updates 4. Banking Transactions Alerts 5. Short Term Loans 6. Instant Short Term Insurance / Policies 7. Share trading 9. ATM Cash Alerts Financial Services

Customer Relationship Management for Rural Banks using SMS

Deposit Related SMS Service ACCOUNT OPENING Welcome SMS for newly opened accounts TIME/SPECIAL SAVINGS DEPOSITS Reminder for Maturing TDs Roll over SMS on the day of maturity CURRENT/DEMAND DEPOSITS Reminder to cover insufficient funds SMS for returned checks (client) SMS for returned checks deposited to the client accounts

Loan Related SMS Service ACCOUNT OPENING Welcome SMS when banks received loan application LOAN APPLICATION Thank you SMS for applying loan Loan status inquiry (client initiated) Loan approval status (positive) Loan approval status (negative) LOANS MONITORING Repayment reminders (positive) Missed payment reminders (negative) Maturing loan reminders (+/-) Thank you SMS for fully payment of loans

Non-Financial Related SMS Service PERSONALIZED REMINDERS Birthday Anniversary Congratulatory Bereavement NON-PERSONALIZED REMINDERS New products and services New branch and OBOs announcements Bank activities e.g anniversaries, events, marketing blitz OTHERS Holiday reminders RBAP and other related announcements

myClick’s SMS Solutions

PRODUCT DESCRIPTION CLICKSOFTWARE® SMS Gateway System is a software solution that enables you to send and receive SMS and short messages over a cellular network to connect to an application. The system is capable of extracting data from your applications via your parameterized text message and send it back to the requesting party. SMS Gateway System is also a plug-and- play application that instantly enables your application SMS transaction ready.

HOW DOES IT WORK ?

LOAN APPROVAL(OR DISAPPROVAL) NOTIFICATION: BANK 1 From ABC Rural Bank: Mr. Santos your loan was approved, please contact ( for details. 2 Telco receives SMS 3 Customer receives the notification of loan System periodically check loan database for status approve. When approved, it will send a predefined SMS message to the customer using the customer database

INQUIRY: TIME DEPOSIT MATURITY Send from an ordinary cell number TDAcctNo: SMS Gateway system extracts info from the database 2 Telco receives SMS BANK 3 SMS request will be received by the SMS Gateway System and process the request 6 Inquirer will receive the info demanded Mr. Santos, your TD (10987) will mature on May 16, 2009.) For more info please call and look for Joelan 5 SMS Gateway system converts data back to SMS format and sends back to inquiring or requesting party

PRODUCT FEATUES Create your address book  Create and Manage contact list and info  Group level creation SMS Blasting and broadcasting Auto-Telco recognizer Data Import/Export as your address book input or your SMS message browser-like SMS Inbox Message uploading for scheduled messages (i.e birthdays, notices, etc.)

How can the Rural Banks avail themselves of this SMS Solution?

SMS Solution Packages SUBCRIPTION (WEB-BASED) 1 month free trial Regular Price: Monthly subscription of PHP 1,500 (No locked in period) Special Discounted Price: For First 25 Rural Banks P 1,000 / month (No locked in period)

SMS Solution Packages OUTRIGHT PURCHASE Install SMS solution at the bank site at the PC/Server provided by the bank SRP: P 185,000 (with 1 GSM Modem) - with 1 month free trial (web-based) Special Discounted Price: P 140,000 - with 1 GSM modem - 1 month free trial (web-based)

Business Proposition Using SMS Web-Based Solution Breakeven Point: (P 1500/month subscription) 375 weekly reminders, or 500 bi-monthly reminders, or 1000 monthly reminders Using

THANK YOU! You may get your application for 1 month free trial web-based subscription at our booth outside! Sign-up Now!!