Media Pack

Contents About Us Map of the Broadcasting Area Why Somer Valley FM? Why Radio? Advertising Packages Sponsorship Show Demographics Listening Figures Online Listenership Current Media Presence Testimonials Contact Us 1

About Us Somer Valley FM integrates education and business in a professional media setting. In 2013 we were the Radio Academy’s South West Station of the Year, which recognised our capacity to engage audiences. Serviced by volunteers and professional staff, we deliver popular local radio with a powerful social agenda. Somer Valley FM is the only community organisation of its kind in North East Somerset and has a strong regional as well as local presence. Funded by a mix of public, private and charitable sectors, Somer Valley FM is commissioned to deliver services on educational and employability platforms in addition to serving the needs of the commercial community. With an established audience, no matter how big or small your business is; Somer Valley FM offers a vibrant, contemporary and exciting commercial communication channel to reach your customers. Somer Valley FM has a range of opportunities for advertising and sponsorship. Unlock your businesses potential today on Somer Valley FM. 2

Map of the Broadcasting Area 3

Why Somer Valley FM? Somer Valley FM offers Advertising and Sponsorship opportunities. Advertising is a flexible way of promoting your business to the local community, whereas sponsorship associates your business with award winning radio. Advertising Get your tailored message to a community audience Have a captive audience, with low avoidance of adverts From enquiry to hearing your advert online could take as little as two We can time your airplay to target your specific audience Sponsorship Linking your business with the heart of the community Sponsor specific shows in order to gain interest of your target market Positive image for your business, with ties to certain shows 4

Why Radio? Why is radio such a powerful medium for business? ● Radio gets to people beyond the reach of print media & TV ● Adverts can be targeted at specific audience demographics ● Radio triggers ‘word of mouth’ promotion ● Radio is a penetrative medium that lends itself to establishing a brand ● Radio drives responses online, e.g. social media followers ● Radio attracts listener loyalty 5

Advertising Packages Bronze Silver Gold Advert played at least 4 times a day Full cost production (£90) Campaign Length = 2 months Monthly Price – £113 +production Total price - £316 Adverts played at least 4 times a day First production is half price (£45) Web credit Campaign Length = 6 months Monthly Price – £99 +half price first production Price - £555 Adverts played at least 4 times a day First production is free Web credit Social media mentions Company profile Campaign Length = 12 months Monthly Price - £85 – Free first production Price - £1, % OFF* 15% OFF* There are two costs to advertising at Somer Valley FM, production and playout. *Compared to the Bronze package

Sponsorship Feature Example- Weather or ‘What’s On’ Feature top and tailed with sponsors tag Minimum length of sponsorship = 4 months Starting from £500 Programme Example- Rob Bayly’s Eclectic Collection (2h) On air sponsor tags in the show and trailer Target a specified audience Outside broadcast from sponsor premises Web Credit Minimum length of sponsorship = 6 months Starting from £800 Station Central identity with SVFM On air tags Run a promotional competition Homepage web presence & dedicated page with hyperlink Social media mention Company profile off the back of a podcast Logo on SVFM Stationary Length of sponsorship = 12 months Cost £5000 7

Show Demographics Many of our programmes target specific audiences. Young People (Under 25) Reload with Ryan and Milly Dance Anthems with Luke and Ryan Teen Spirit Amber’s Fabulous Saturdays 50’s Plus Rob Bayly’s Eclectic Selection Same Roots, Different Fruits with Bryan Chalker Ray James’ Country Club Community Information Midday magazine Drivetime with Luke myPod with Dom Chambers Poles Aloud Adults (25 Plus) Off the Beaten Track with Tim Carter Folk and Blues Show with Richard Harris Live local showcase 8

Listening Figures A survey for the development of community and neighbourhood plans found that 67% of households have listened to SVFM in the last 12 months. The Midsomer Norton Town Council conducted this survey in October This is relevant to the people of Midsomer Norton as an example of listenership across the Licensed Transmission area. 9 Full audience survey is being commissioned and is expected to report in April 2015.

Online Listenership MonthUnique Listeners January December November October September August Unique listeners are those who may listen to a show several times, but are only counted once. Average length of listening is 9.1 minutes. Evidence indicates that most listeners accessing us online are doing so through a mobile.. All data collected is from listen live figures 11 10

Current Media Presence At Somer Valley FM we engage with our listeners through social media, Our business clients can get exposes across the region through social media platforms as well as FM and Online listenership. 11

Testimonials ‘Numbers for our social events are up and people are telling me they’ve heard about it on the radio.’ Alex Davis, Manager - Midsomer Norton Community Trust John Carroll, Shoon Footwear. ‘We have had a very noticeable increase in calls from people hearing our advert. It is amazing the variety of people who are listening to Somer Valley FM which really suits us as advertisers.’ Lyn Fortuna, Riverside Taxis ‘Just wanted to say many thanks for your support with our warehouse Sale advertising. The Sale was a rip-roaring success and surpassed our expectations. We will be planning another one at some point so we’ll be back in touch.’ to do the same again. Keep up the excellent work!’ 12

Tel Somer Valley FM manager, Dom Chambers, has 25 years of experience in the broadcast industry. Unlock your business potential today. Contact Dom now on.