P RODUCE AND P UBLISH T RAINING V IDEOS ON THE W EB Ken Theriot Sep 9 th 2014

Why Video?

“Let's use an example to compare a traditional batch-and-queue process to a single-piece flow process. Our example has three processing “stations” that each transform a piece of work-in-process until it is complete. Management has determined that it is most efficient to move/process parts in batches of 10. To complete a single batch of 10, it takes 30 seconds. Now let’s do the same process using single-piece flow. After a single piece of WIP is processed at station one, it is moved to station 2, who begin process two immediately, after which it is moved to station 3, where it is completed. This method is repeated for each item. When done this way, it takes 12 seconds to process 10 pieces, a savings of 18 seconds, a 60% reduction in total production time.” Text Version of Lean Training Concept

3 min. for first part 10 minutes Batch & Queue Processing Flow Time:30 minutes for total order 21 minutes for first piece 10 minutes Process A B C 12 min. for total order Process B A C Continuous Flow Processing First piece Picture Version of Lean Training Concept

5 Process AProcess BProcess CEnd User Flow: Batch and Queue Processing time: 30 seconds

6 Process AProcess BProcess CEnd User Single-Piece Flow Processing time: 12 seconds!

Text can be made better with pictures… Pictures can be made better with videos

Other Benefits of Video Build better relationship with customers – Can see faces and personalities Priority in search engines People engage more with videos

Examples Lynda.com – training videos Home Brew Audio

Make the video 1 Upload that video file into a storage place – the “host” – on the web 2 Stream that video on your website with a player 3 So How Do We Do It?

Create and Publish Video

H OW DO Y OU C REATE V IDEOS ?

Types of Videos 1.The talking head - just a person talking to you 2.“Person demonstrating how to do something” video. 3.PowerPoint slide show video - is pretty much just … a PowerPoint slide show but in a video – usually with someone narrating the voice-over. 4.Screen cast videos like you saw on Lynda and on Home Brew Audio

Types of Videos 5. Animations with voiceovers - Sketch videos (ASAP Science video) - Explainer animations -- GoAnimate (goanimate.com) 6. Some hybrid of the above – I recommend this!

Creating The Videos The Talking Head and the “Person demonstrating how to do something” video – actual device or video camera Slide Show - Don’t even need a camera! – Just use screen capture software like Camtasia Studio, Screen Flow or the free Jing Screen casting videos - same as above

Creating The Videos Actually creating a product – Title text – Combining multiple bits of video on a timeline using video software (we’ll talk ) – Editing out bad takes, shots, etc. – Adding Audio – Put it all together as one file “Render” video file (can take a long time!) – mp4! (maybe mov)

Creating The Videos iMovie – Mac only. It’s pretty decent – Learning curve Vegas – Windows only. My preferred program Camtasia – Mac or Windows: For screen cast videos – Complete production capabilities

H OW DO Y OU P UBLISH V IDEOS ?

Publishing Your Video You need 2 things: A place to put your video on the web A way for people to watch it

Publishing Your Video DIY o Just upload the video to your domain (FTP usually) o 3 rd Party hosting - simply storage and streaming  Amazon S3 for example Easy and Free o YouTube o Vimeo All-in-one Online video services - Paid o Brightcove o Sprout o Wistia

Publishing Your Video Don’t just put a link! With YouTube, you don’t need a player – Embed code! Just copy and paste Wordpress – Player is built in Stand-alone players – FlowPlayer – JW Player

Ways To Publish Your Video 1.Upload a video to YouTube 2.Copy it’s embed code 3.Paste it on your site Quick and Easy - YouTube However… 1.Can’t put vids behind a paywall 2.They’re not secure 3.You don’t own the hosting

Ways To Publish Your Video 1.Teaser videos to draw traffic to your own site 2.Entertaining videos (YouTube is primarily for entertainment!) Still Good Uses For YouTube

Ways To Publish Your Video 1.Upload a video to your own domain 2.Place a 3 rd party player on a page to stream that video A.Or just type video’s url into Wordpress (shortcode) A.[video mp4=“urlofvideo.mp4"][/video] DIY 1.Upload video to Amazon S3 2.Place a 3 rd party player on a page to stream that video 3.Et Voila! Drawback: Might take up too much space with your web host

A UDIO Q UALITY Bad Audio Can Ruin Good Video!

Bad Audio Can Ruin Good Video

Make the video 1 Upload that video file into a storage place – the “host” – on the web 2 Stream that video on your website with a player 3 Summary

Q UESTIONS ? A copy of this presentation can be found here:

Links tool-in-reaperhttp:// tool-in-reaper ASAP Science: TNGTARA2 Promo