Hands-On Training with Social Marketing Tools By: Stevie Moe Clean Energy Ambassadors

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Presentation transcript:

Hands-On Training with Social Marketing Tools By: Stevie Moe Clean Energy Ambassadors

Facebook Twitter YouTube Flickr Linkdin

1. Reciprocity: People Will Repay Favors 2. Commitment and Consistency : People will Stick to Commitments Made in Public 3. Social Proof : People Will Do What Other People Do 4. Authority: People Follow Authority Figures 5. Liking: People are More Influenced by Those They Like 6. Scarcity: People Desire What is Perceived as Scarce

*The best spokes people can be people who have participated in the program and who have had a positive experience

Websites EVERYBODY HAS ONE, BUT HOW WELL ARE THEY USING IT? 1.Attractive Colors 2.Smart Page Layout 3.Intuitive Navigation 4.Fast Loading Page

Google Webmaster at Google Analytics at Submit to Google at Submit to Yahoo at

THERE ARE 750 MILLION FACEBOOK USERS IN 47 COUNTRIES THE AVERAGE USER HAS 130 FRIENDS THE AVERAGE USER IS CONNECTED TO 80 COMMUNITY PAGES, GROUPS, BUSINESSES, AND EVENTS FACEBOOK IS USED BY 1 IN 11 PEOPLE ON THE PLANET 48% OF USERS ARE 18-34, 30% IS OVER THE AGE OF IS THE FASTEST GROWING DEMOGRAPHIC ON FACEBOOK 48% OF THE USERS NOW SAY THEY ARE GETTING THEIR NEWS THROUGH FACEBOOK IN 20 MINUTES, OVER 1 MILLION LINKS ARE SHARED

1.Let people know you have a facebook page 2.Push your page out to your friends 3.Facebook page is not your website! 4.Create events and make Special offers 5. Talk to customers

Both YouTube and Vimeo are video-sharing websites on which users can upload, share and view videos YouTube Facts: By May 2010 YouTube had over 2 billion views a day 24 hours of video is uploaded every minute The average person spends 15 minutes a day on YouTube More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years!

Follow Us On Twitter is a website which offers a social networking and microblogging service, enabling its users to send and read messages called “tweets”. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. There are 175 millions twitter users. According to the Huffington Post, there are 140 million tweets sent out per day.

Sample Twitter Page

FLICKR

Define your purpose Set a reliable schedule Mix it up Move beyond the written word Size does matter Learn how to write catchy headlines Write the way you think Don’t just blog to blog

NING

Access Adwords at Access the Facebook advertising site at

Social Media marketing can be very valuable, but make sure to keep your message simple and consistent with the programs you are promoting! Don’t confuse your customers with too much varying information and encourage them to communicate with you on social media sites!

Stevie Moe Clean Energy Ambassadors (406) ffice (406) Cell August Utility Partnerships for Financing Energy Efficiency Hear field reports about the pros and cons of local on-bill financing for energy efficiency and trade-ally financing alternatives. We’ll also get an update on property-assessed clean energy (PACE) financing. September Back to School! Renewable Energy Options A follow-up to our April 2011 webinar. We’ll look in to more programs for collaborating with schools, including successful Midwest-based Kid Wind programs and programs that put solar in the schools. October How to Expand Your Energy Audit Capabilities Some municipal utilities and co-ops are working with community groups and local colleges to develop energy audit programs and new low-cost energy savings campaigns. Hear the latest and find out how to do more under today’s budget constraints. November Saving Energy on Farms and Ranches The Plains region and much of the West is largely rural, and includes customers who are struggling to continuing living and working with the land. Utilities can learn about programs and resources to help them help their farm and ranch customers.