© 2007 Kensington Computer Products Group, a division of ACCO Brands Connect it! U.S. Sales & Marketing Meeting October 2008 Leonard Tsang.

Slides:



Advertisements
Similar presentations
How to Buy…. What do I want to buy? What do I want?… A desktop or a mobile computer (notebook or tablet) What is the purpose? Where am I going to use.
Advertisements

Prepared By:- Chirantar Kumar RG1901B50 Universal Serial Bus (USB) is a specification to establish communication between devices and a host controller.
© 2012 Microsoft Corporation. All rights reserved. Be more productive. Windows 8 helps you get more done in less time.
AirPort Express Base Station with AirTunes Created by Apple Macintosh.
Introducing NEW OneLINK PRO DOCK
DHP-W306AV is a new D-Link Powerline solution features n wireless speeds of up to 300 megabits per second and HomePlug AV data transmission speeds.
Feb Advanced and Wise Technology Company Introduction.
Chromebook Inservice. Agenda Meet the Chromebook’s Hardware Features Google Accounts Wireless Network Connectivity and Login Procedures Initial screen.
Computer Basics 1 Computer Basic 1 includes two lessons:
October 10, USB, The Enterprise and You Kevin J. Knox Research Area Director Gartner
USB FEATURES Presented by: Sinivas Dutta BCM SS09.
DELTACO brand. To provide a wide range of affordable IT accessories to the Nordics and Baltics market under brand name of DELTACO TM. Business idea.
1 Competitive Analysis of Apple’s iPod and iTunes.
A DIVISION OF ACCO BRANDS. 2 Confidential V1.1 MRD Contents  Key Stakeholders  Product Overview  Who?  Target market & audience  Category considerations.
History of computers What your computer can do depends upon two things: the hardware your computer has, and the software that can be run on your computer. 
© 2007 Kensington Computer Products Group, a division of ACCO Brands October 7 th, 9 th, 2008 Orlantha Boeker Power it! Spring 09 Sales Meeting.
Apple Inc. Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January.
Zach Little Program Manager Microsoft Corporation.
May 9, USB 2.0 Opportunities in Retail Dan Clements Consumer Products and Technology Manager Circuit City Stores Inc.
DIR-657 HD Media Router 1000 Sales Guide Wireless & Router Product Div. Feb 2011 D-Link WRPD.
 Computer News  Office for the Ipad  July & August no meeting  Sept 19th  One meeting a month (3rd Wednesday)  Website & 
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective.
U.S. Sales & Marketing Meeting
Confidential property of Belkin Logistics, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin Corporation.
A+ Guide to Managing and Maintaining Your PC Fifth Edition Chapter 20 Notebooks, Tablet PCs, and PDAs.
© 2007 Kensington Computer Products Group, a division of ACCO Brands October 7 th, 9 th, 2008 Carlos Sauceda Secure it! Spring 09 Sales Meeting.
Launch Pack EMEA PCS Product Marketing & Consumer Business Group v1.0 Motorola Document Confidential MOTOROLA and the Stylized M Logo are registered in.
/ 1 Charmed Technology Case Presentation Charmed Technology Case Presentation March 9, 2005 Jennifer Love Constance Chow Jackie Fisher Todd Nguyen.
Apple Inc. Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January.
BTS ’09 Sales Meeting January 7, BTS 09 Product Summary.
Hard Drive Overview: The UltraMax Plus, MiniMax and eGo Firewire+ Drives Erik Collett Chinese Product Launch IOMEGA CONFIDENTIAL.
IMT (Interactive Meeting Technologies) delivers a complete meeting room solution in a single unit. concentrate + collaborate | collaborate – Simo Technology.
© 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Commercial Notebooks Accessories.
Translate the following message:
D-Link Confidential WRPD, Aug, DHP-1320 is a new D-Link Powerline solution features n wireless speeds of up to 300 megabits per second and.
Modular Entertainment System
Computer Security Solutions from Kensington Solutions Roadmap April 2009.
To Use This System To schedule a training or for classroom support, please call the Library Computing Helpdesk at WAYNE STATE UNIVERSITY -
DIR-827 HD Media Router 2000 Sales Guide Wireless & Router Product Div. May 2011 D-Link WRPD.
Presentation to: 36 Mortimer Street London W1W 7RG th February 2003.
Seamless Mobility: Michael Wehrs Director of Technology & Standards Mobile Device Division, Microsoft Corp. Wireless Software Innovations Spurring User.
© 2007 Kensington Computer Products Group, a division of ACCO Brands October 7 th, 9 th, 2008 Presented by: Tommy English K:\Sales Portal - RPM\Roadmaps.
“A mobile market researcher wants a smartphone capable of shooting quality video, playing their music, browsing the web and running a range of applications”.
IPod Phenomenon Team 9 Cristina Lane Alexandra Pagliuca Brendan Sullivan Mike Fiorini.
Computer Hardware Introduction to Computer Components and Terminology.
Group 4 James Mellinger Abe Kim Stacy Lee Helen Wall Wilson Po.
From Vision to Video Clip in Three Easy Sessions: An Introduction to Video Recording and Editing at HGSE January Term Session Dates January 14 – 10-12PM.
20 th Anniversary Conference. Wireless N Product Focus Host: Evan Davis Sr. Sales Engineer.
UC350 Flash Drive Sales Kit 2015/10/27. 2 Market Trends and ADATA Opportunities  Market trends Worldwide smartphones growth expected to 10.4% Y2015 The.
Dell Rugged Docking Solutions
Introduction TO Network Administration
THE PARTS OF A COMPUTER WHAT ARE THE PARTS OF A COMPUTER THAT MAKE A COMPUTER A COMPUTER?
Agenda AR500X and AR550X End of Life (EOL) Information
Under the Hood Jennifer Nelson Computers 2 period.
Polycom Communicator. 26/13/2016 | Polycom Confidential Polycom Communicator Personal USB speakerphone device for business-quality, full-duplex PC voice.
Proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission. Welcome to the world of.
Introduction to Computers
Laplink PCmover.
Improve Device and Driver Quality Save Test Resources
Introduction To Computers
2 PC troubleshooting Hardware Troubleshooting & Repairing
Introduction to Computers
Ultra Wideband Technology
Introduction To Computers
Cypress HX3 vs. Via Labs VL812 Docking Station Applications
DHP-346AV Powerline AV 4-port switch Sales Guide
IPad The best way to experience the web..
Dell Notebook Inspiron Bundle with Dell Carrying Case
Suggested Symbols and Colors
Presentation transcript:

© 2007 Kensington Computer Products Group, a division of ACCO Brands Connect it! U.S. Sales & Marketing Meeting October 2008 Leonard Tsang

Agenda 1. Category Objective 2. Market Trends 3. Category Storyboard 4. Marketing tools 5. What we need from you 6. Questions

Objective

B2B: Solidify market leadership in 3rd party universal docking solutions B2C: Continue to build connect category for consumer smart made simple TM

Market Results

Connect It! is a $200MM+ category. Overall, the category is -5% vs. YAG * These figures include docking stations and port replicators only Connect It! Category Dollar Sales (vs YAG) * Source: NPD YTD August 2008 (vs. YAG) – Docking Stations and Port Replicators -5%

The docking station market is dominated by OEM (90%+ market share) Source: NPD YTD July Lenovo Enhanced Port Replicator not included. Lenovo sku valued at $3MM annually Docking Station Dollar Share

Bulk of Kensington docking stations are sold through B2B Source: NPD YTD August 2008 KTG Docking Station Tradeclass Contribution

Within 3 rd Party docking solutions however, Kensington dominates the market Source: NPD YTD August rd Party Docking Station Dollar Share (vs YAG)

However, we have not only been successful in docking solutions

2008 Major Wins OEM –Lenovo-branded docking solutions: $3MM+ in 2008 –Lenovo-branded Dual Monitor Adapter: $2MM of ’09 revenue Retail –Share central BBY –Media Share Cable Apple –Continued strong sell-through of BT Circuit City

What ’ s our plan?

Objective: B2B: Solidify market leadership in 3rd party universal docking solutions Positioning: –Kensington offers the broadest and most advanced solutions for the OEM market Strategy –Use WUSB as hero product to showcase technology & category leadership B2C: Continue to build connect category for consumer Positioning: –Kensington is the leader in “Smart made Simple” connect solutions for home Strategy –Drive awareness of / create demand for our consumer sharing solutions

The Connect It! Story

Target User Environments Home Office

Consumer Pain Points… I want my home office to still look like it is part of my home. So many mobile accessories make my home office look like…my office! Give me a solution that is easy to set-up and RELIABLE ! There is so much cable clutter in my home office! Source: One & CO Connect It Research & Positioning, 3/07

2009 Focus Skus

Strategy 1: B2B: Use WUSB as hero product to show technology & category leadership First USBIF-certified docking station –At least 6 months ahead of competition Ultimate user experience –Get in range, and your legacy peripherals come to life –Streams Audio AND Video from laptop wirelessly –DVI out, supports up to 23 inch widescreen displays –Dual View button for easy mgmt of screen modes –5 USB2.0 ports: 1 in front, 4 in back –Same space-saving form factor as award-winning SD200v Use WUSB docking station to showcase/increase awareness of KTG’s leadership in UNIVERSAL docking solutions –Unlike OEM docks, our products work with ALL laptops seamlessly Understand and influence GTM activities for OEMs Cross-sell with hardware/monitors to create synergy and improve value proposition

K33367US-A $ Notebook Expansion Dock with Video K60721US $ sd100s Notebook Docking Station with Stand K33419US $79.99 sd100 Notebook Docking Station K33415US $ sd200v Notebook Docking Station with Video MAC Driver in BETA MAC Driver in BETA Convenient and seamless 1 USB-plug solution Ethernet support Video/Audio: VGA out (1280 x 1024), stereo out, mic-in Universal – works with any PC notebook with USB connection 4-port USB hub With Mac Beta Driver, works with OSX as well! CES Award-winning form factor saves desk space and hides wire-clutter Convenient and seamless 1 USB-plug solution Video/Audio: VGA out (1280 x 1024), stereo out, mic-in Universal – works with any PC notebook with USB connection 4-port USB hub With Mac Beta Driver, works with OSX as well! We have these other great docking solutions as well! Convenient and seamless 1 USB-plug solution Ethernet support Universal – works with any PC notebook with USB connection 4-port USB hub Convenient and seamless 1 USB-plug solution Ethernet support Universal – works with any PC notebook with USB connection 4-port USB hub

How do we stack up to our 3 rd party competition? * Updated competitive analysis will be provided

Strategy 2: Retail: Drive awareness of / create demand for our consumer sharing solutions Focus sku: ShareCentral Ultimate user experience –Plug and Play, no network set-up required –No more un-plugging and re-plugging shared devices –Devices clearly labeled with interchangeable button plates –Active computer clearly indicated with bright LEDs –Smart Made Simple design eliminates cable clutter –High-speed USB2.0 = fast data access. Can be used to share data in high-speed with hard drives and flash drives Leverage BBY success with ShareCentral to gain incremental channel placements –BBY ran focus groups: ShareCentral tested extremely favorably –BBY running page up during October Explore x-selling opportunities: printers/hard drives…etc. Category training for in store reps – why do consumers need ShareCentral? Identify market segments within B2B channel and put plan together for launch; fast follow retail success for awareness push within VARs

How do we stack up to other KVM Switches?

Internal Roadmap

Docking Solutions & Stands K33367US-A $ Notebook Expansion Dock with Video (Vista Compatible) K60721US $ sd100s Notebook Docking Station with Stand K60149A $19.99 LiftOff™ Portable Notebook Cooling Stand K33419US $79.99 sd100 Notebook Docking Station K60112US $29.99 Easy Riser Cooling Notebook Stand K60723US $84.99 Notebook Stand with USB Hub No Software K33415US $ sd200v Notebook Docking Station with Video Apr May JuneJuly Aug SeptOct Nov DecJan Feb Mar MAC Driver in BETA MAC Driver in BETA K33920 $ Wireless USB Docking Station

Bluetooth Connectivity K33348USA $29.99 Bluetooth® USB Adapter 2.0 K33902US $39.99 Bluetooth® USB Micro Adapter Apr May JuneJuly Aug SeptOct Nov DecJan Feb Mar

Hubs K33118A $49.99 DomeHub USB 2.0 (7 Ports) K33366 $39.99 PocketHub 7 Port USB K33141 $29.99 PocketHub USB 2.0 K33399 $19.99 PocketHub Mini 2.0 Apr May JuneJuly Aug SeptOct Nov DecJan Feb Mar

Peripheral Connectivity K33901US $79.99 ShareCentral™ 5 K33900US $59.99 ShareCentra™l US $39.99 ShareCentral™ 1 K33907US $ Dual Monitor Adapter Apr May JuneJuly Aug SeptOct Nov DecJan Feb Mar K33906US $59.99 File transfer cable for Windows

Other USB Devices K33120 $19.99 Flylight 2.0 Apr May JuneJuly Aug SeptOct Nov DecJan Feb Mar

Marketing Tools Competitive Landscape New Products Flyer Spec sheets Flash demos Website updates Promotional plans PR Plan

What we need from you… Docking Solutions: –Understand and influence GTM activities for OEMs –Cross-sell with hardware/monitors to create synergy and improve value proposition –Use CES Design & Innovation award win and reviews to showcase & create buzz at CES, OEM and retail accounts –Leverage WUSB buzz to showcase KTG’s leadership in docking solutions, and bring awareness to the entire docking station range Sharecentral: –Leverage BBY success to gain incremental channel placements –Cross merchandise with printers and other USB devices –Category training for in store reps –Identify market segments within B2B channel and put plan together for launch; fast follow retail success for awareness push within VARs

Questions ?