Resisting Pressure Unit 2.3

Key Terms What is peer pressure? What is peer pressure? What is direct pressure? What is direct pressure? What is indirect pressure? What is indirect pressure? Believing you should have/do something because your friends want you to. Believing you should have/do something because your friends want you to. When someone tries to convince you to buy/do something you normally wouldn’t. When someone tries to convince you to buy/do something you normally wouldn’t. Having something because see that people you admire have it. Having something because see that people you admire have it.

Friends Friends Family Family Media & Advertisements Media & Advertisements Who & What Influences You?

What Is The Purpose Of Advertising? To make people want to buy - what the advertiser has to sell! To make people want to buy - what the advertiser has to sell!

What Are The Benefits Of Advertising To The Consumer? When it provides information about products & services When it provides information about products & services Information & entertainment are provided at little or no cost to the public Information & entertainment are provided at little or no cost to the public

What Are The Drawbacks Of Advertising? The average person sees 3,000 ads daily The average person sees 3,000 ads daily Annoying, especially watching T.V. Annoying, especially watching T.V. Persuades people to spend money they don’t have on goods or services (stuff) they don’t need Persuades people to spend money they don’t have on goods or services (stuff) they don’t need Ads can be misleading Ads can be misleading Increases the price (up to 75%) consumers pay for goods & services Increases the price (up to 75%) consumers pay for goods & services

What Is The Power Of Advertising? Advertising Influences: the food you eat, the food you eat, the clothes you buy, the clothes you buy, the car you drive, the car you drive, basically, everything you think you want in life basically, everything you think you want in life

What Are Some Types Of Ads & Where Do You See Them? Books, Newspaper & magazine ads Books, Newspaper & magazine ads Movies, Radio & TV Movies, Radio & TV Infomercials Infomercials Internet ads Internet ads Direct mail Direct mail Outdoor advertising Outdoor advertising Logos Logos Cell phones, blimps, carry ads Cell phones, blimps, carry ads Your clothes! Your clothes!

How Can Ads Be Evaluated? Look For Facts Look For Facts –Separate emotional appeals & opinions from facts Check The Fine Print Check The Fine Print –Does the price change later?  Especially for credit cards, interest rates, & long-term contracts Analyze What Is Being Said Analyze What Is Being Said –“Recliners for as little as $99”  Is that the lowest price recliner available? Watch Out For Vague Claims Watch Out For Vague Claims –“Doctors agree that…”  How many Doctors did they speak to?

It Is Illegal To Make False Statements or Omit Information What is Deceptive Advertising? What is Deceptive Advertising? False Claims False Claims –“Reduces risk of skin cancer”. Hidden Catches Hidden Catches –“Free Gift” Deceptive Pricing Deceptive Pricing –“Sale- Jeans $34.99”. What is their regular price? Bait & Switch Bait & Switch –“We just sold the last one, but here is one just like it (more expensive)”.

What Is A Good Rule To Live By? If it sounds too good to be true, If it sounds too good to be true, –it probably is!

What Questions Should Be Asked To Analyze An Ad? 1.How is the advertiser trying to influence my emotions? 2.What does the ad really say- underneath all the distractions like music, celebrities, etc.? 3.Does the product itself really appeal to me, or is it just the cleverness of the ad? 4.What information do I need to decide whether this product is a good choice for me? - Does the ad provide that information? - If not, where could I get the info? 5.What ad technique or rhetorical device are they using?

What Are The Two Types Of Influences? Negative Negative –Pressures you to do or buy something you  don’t want,  is morally wrong,  unlawful, or  physically harmful. Positive Positive –Pressures you to improve yourself

What Are Some Examples Of Negative Influences? Morally Wrong Morally Wrong –racial or gender jokes –teasing –bullying Unlawful Unlawful –tagging –stealing Physically Harmful Physically Harmful –smoking –drinking alcohol –using drugs

Morally Right Morally Right –Having friends or being a friend that is:  Honest  Trustworthy  Respectful  Responsible Lawful Lawful –Having friends or being a friend that supports the right to say “No” to doing something unlawful Physically Beneficial Physically Beneficial –Friends or being a friend who doesn’t let friends do things that can hurt themselves, like drinking & driving What Are Some Examples Of Positive Influences?

Direct Direct –Teasing –Persuasion –Explanations –Put-downs –Threats –Bribery What Are The Two Types Of Pressure? Indirect Indirect –TV & Movies –Radio & Internet –Advertising –Role Models –Popular People –Famous People

If You Learn To Analyze Ads - You’ll Be An Expert Consumer Before You Know It!!!

2.3 – Critical Thinking & Summary What two rhetorical devices (ethical, emotional, logical) are you using in your informational brochure & why? What two rhetorical devices (ethical, emotional, logical) are you using in your informational brochure & why? Write 2-3 sentences summarizing what you learned in this section. Write 2-3 sentences summarizing what you learned in this section.