Thank You for Joining Us Today! Introduction to the AIAA STEM K-12 Outreach: Section Best Practices will begin at 2 PM EST Don’t Forget! You will need to call in for the audio portion of this webinar: Phone: Passcode:

AIAA STEM K-12 Outreach: Section Best Practices Edgar Bering Sept 25, 2013

The Problem AIAA STEM K-12 Strategic (Decadal) Goals Committee Building – Decadal Plan Program Design Outcome Data Institute Programs Everything Else The Manual 3 Webinar Outline

THE PROBLEM It is your country to save 4

Effectively inspire K-12 students to pursue STEM careers Engage our Educator Associates with AIAA members The Problem

United States economy is now based on innovation export We are being outproduced in new engineers 4:1 per capita by China => A recipe for economic collapse In the 8 years since Rise Above the Gathering Storm was published, we have not begun to “move the needle” 6 The Problem

Solving the problem is everybody’s job! A defining moment for all of us.  Our reply defines who we are – time to step up! AIAA STEM K-12 Outreach Programs are changing in response:  We have raised our goals substantially.  “Feel Good, fuzzy puppy” programs no longer adequate 7 The Problem

STRATEGIC GOALS How do we plan to fix this 8

Expanding to Meet the Challenge What is the need?  Holy Grail = 59 million interactions per year => NOT Practical  Practical –Provide all of the 42 million elementary and middle school students in the US the opportunity to participate in an AIAA-branded STEM K-12 program or interact with an AIAA volunteer once before leaving middle school. –Provide all of the 17 million high school students in the US the opportunity to participate in an AIAA-branded STEM K-12 program or interact with an AIAA volunteer at least once more before leaving high school.  = 8.1 million student interactions per year Doable! 9

Strategic Goals (Decadal Goals) Engage 65% of the AIAA membership in STEM K-12 Outreach  Market research indicates 52% actively want to help with outreach right now! Engage 8 million students per year with an AIAA volunteer or in an AIAA activity  Trivial if Goal 1 is attained Enroll 1% of the nation’s K-12 teachers as Educator Associate Members

Strategic Goals One strategic goal is to engage 65% of the professional membership in STEM K-12 Outreach activities.  A more important goal than ever! Market research has shown that 52% of professional scientists and engineers want to get involved in STEM K-12 Outreach [ Asher, private communication, 2012] Implies that the Outreach participation opportunities we provide are a significant membership benefit Engineers as Educators is clearly the most important program you can run. 11

A strong STEM program is a major membership benefit Strong programs graduate alumni volunteers to other Section programs  Sections are now chaired by EA’s  Educator Academy programs have produced 2 DD’s, at least 4 Section Council members …in just one Section 12 A Source of Volunteers, not a Sink

Expanding to Meet the Challenge When we succeed in mobilizing 65% of the members  Define engagement as 20 hours per year  => 350 student interactions per member per year  = 7-8 million student interactions per year  Does not include effect of large-crowd force multiplier programs like Educator Academy Reaching this level of involvement will require all Sections to provide a clear, engaging, well organized activity framework 13

Institute-level Tactical Committee Goals Establish and maintain communication links between the professional membership and the K-12 education community Provide guidance and training for value added activities and lessons for sections and members to use in K-12 outreach opportunities, such as education/classroom interaction, scout activities, section events Develop and support AIAA STEM K-12 Outreach Signature Events. These Signature Events are the Institute level components of major AIAA sponsored and/or AIAA branded STEM K-12 Outreach programs. 14

Provide a full range of AIAA STEM K-12 Outreach services to every K-12 student and teacher in your entire geography Talk to every child in your geography twice before they graduate from high school. Visit or provide curriculum support to every school in your geography at least once every four years 15 Section Strategic Goals (Decadal)

Level of Intensity Organizing 20,000 people is a non-trivial task Requires large, engaged Section committees  A Section STEM K-12 Committee is essential  Need 3-5% of the membership working regularly to organize the other 60%.  Era of one “Officer” as a sole-source provider is OVER!  Section committee must become a major volunteer focus  This is a 10-year problem and plan Make it FUN! 16

My charge to You Expand your Vision! Dare! Start thinking BIG! Develop and approve the plans and programs needed to mobilize 2/3rds of your membership. Remember: All the children in your entire geography are your clients! Embrace the challenge. It is going to be fun! 17

COMMITTEE BUILDING How on earth do we do this? 18

Recognize the need for a Committee Develop a Decadal Plan for Committee Building Hold a major Section Symposium about K-12 Outreach and Committee building Start an Engineers as Educators program We can help  Deputy Director’s job  Speaker for your symposium 19 Getting Started at Committee Building

Critical Concept Shift  Section STEM K-12 Committee will not compete with Section Council for members. It will be made up of new volunteers Committee members must be recruited from new groups. May not be AIAA members now.  Educator Associates  Engineers as Educators Alumni  University Faculty  Education/Public Outreach Professionals  Geographic Undesirables 20 STEM K-12 Committee Membership

There must be a committee to run a program Should consist of 3-5% of the membership or as many as the Council, whichever is bigger Need a decadal growth plan to recruit this many  Engineers as Educators alumni utilization  Educator Associate recruiting plan Committee Roles Defined in Ch. 3 of Manual Organize all the rest of the E as E alumni 21 Section STEM K-12 Committee Membership

Recruit, mentor and train their successor: Deputy Officer or Vice-Chair Recruit, train and manage the Section STEM K- 12 Outreach Committee Preside over regular committee meetings Oversee committee activities (priorities, status, execution, follow through) Issue a budget, meeting agendas, and review/approve meeting minutes 22 STEM Chair (or Officer) Duties, I

Keep and report quantitative records of student interactions and volunteer engagement Organize and execute an annual Educator Academy module program Give an annual Engineers as Educators workshop Set up a proactive program for deploying and utilizing Engineers as Educators graduates 23 STEM Committee Duties

Organize a sub-Committee to maintain regular contact with every school in your Section’s full area of responsibility. Send visiting teams of Engineers as Educators. Set Section goals/objectives for STEM K-12 Outreach programming. Assess how effective your programs are at reaching goals. Increase Educator Associate membership. Provide mentoring to the EA’s in your Section 24 STEM Committee Duties, II

PROGRAM DESIGN How do we construct an effective program? 25

A random collection of activities is not a program  No matter how cool they are A program is an organized set of activities designed to reach well defined tactical and strategic goals  Tactical Goals ≡ Annual Goals  Strategic Goals ≡ Decadal Goals A program grows through annual review of impact data 26 What is a Program?

Program Design must be an organized and thoughtful process Take input from several sources  Expressions of community need from EA’s  Major stakeholder input (from decision makers with power, ie Advisory Committee)  AIAA Strategic Goals  Section Strategic Goals 27 Program Design

Need to Inform Teachers Before Summer Means making all program plan decisions before end of May  Before Section elections  May require By-law change Continuity is Vital  Sustaining programs over many years is essential  The kids change every year. Repetition does not bore them. 28 Program Management Schedule

Use a formal approach to program design and program improvement Strive Six Sigma and the Strive Partnership are a good choice resource resource 29 Data Based Program Improvement

Set goals Quantify them and determine measurement method How are we doing now? What are we doing well? What needs to be done? What has the greatest impact? 30 Project Initiation

Do we have the right people at the table? Who are the stakeholders?  Get all their inputs What are the community needs?  Ask List tools and techniques What do the schools want?  Ask 31 Define Problems and Partners

How do we measure our performance? What is our Data Collection Plan? Are our services making a difference? What is preventing us from making a difference? What solutions will improve our outcomes? What is our plan for improving? 32 Measure, Analyze, Improve

OUTCOME DATA Good program design is impossible w/o outcome data 33

Data are critical to program development Critical to fund raising Critical to all aspects of program management We need accurate, regular reporting of data to Region, Institute. Due April 30, June 31, November 30 Use of Standard Forms essential for Data Assimilation and Conglomeration 34 Data Gathering

Event Summary: ItemResponse Name of Event Date, Duration Location AIAA Role (Circle One)AIAA OrganizedAIAA Partner, with publicity Total AIAA Volunteers Total AIAA Manhours Event WebsiteURL: Annual Hit Count Target Audience STEM Education Objective Participants: Total:Kids: Teachers:Parents: Public: 35Replicate as necessary. Only for events where AIAA participation is well publicized

Section Summary: Mordor Section (replicate as needed) ItemTotal Active Committee Members Total Hours Worked Total Events Supported AIAA Organized AIAA Partnered, if publicized Total Student Interactions STEM K-12 Outreach WebURL: Annual Hit Count 36

Event Summary: UH Mars Rover Model Celebration ItemResponse 1Response 2 Name of EventMars Rover Model Celebration Date, DurationJan 26, 2013; 9 hours LocationUniversity of Houston AIAA Role (Circle One)AIAA OrganizedAIAA Partner, with publicity Total AIAA Volunteers1512 were “day-of” only Total AIAA Manhours>500 (150 “day of”) Event WebsiteURL: Annual Hit Count? Target AudienceKids grades 3-8 STEM Education ObjectiveUse planetary science to excite about STEM Participants: Total: 1915Kids: 632 Teachers: 51Parents: 620 Public: EXAMPLE “Public” are non-AIAA volunteers. Many end up joining and becoming active

How to Find the STEM K-12 Report and Event Form Go to info.aiaa.org Sign in at the top right corner  This is the same login as your member account on On the blue bar, mouse over Regions to your Region, then to your section if you are a section officer On your Region or Section site, in the left-hand column will be the link for HQ Documents In the HQ Documents file, click on the Forms and Templates Folder 38

39 Sign in Mouse over to get to your region and then section HQ Documents will appear when you log in but may be in a different order on your section’s web page

And don’t forget your Staubs award submission! 40 Staubs Awards

INSTITUTE PROGRAMS What are the branded tools? 41

Give Preference to AIAA Branded Programs  Engineers as Educators  Educator Academy  Please go to to view the webinars on these programswww.aiaa.org/STEM-K12-Webinars 42 Branded Programs

AIAA Programs for K-12 Ask an Engineer  An opportunity for students to ask STEM questions to a professional member Engineers As Educators STEM Emissaries  A professional member to work with students and help build the excitement of STEM  Engineers as Educators workshops a critical for tool for growing your committee  All alumni should be engaged in STEM K-12 outreach

AIAA Programs for K-12 Educator Associate Memberships  Develop a recruiting strategy  Outreach fairs a good place  Recruit for the Committee Educator Associate Awards Educator Academy  Curriculum Modules for teachers focusing on STEM education concepts

EVERYTHING ELSE What about all the other stuff we have been doing? 45

Expressions of Community Need Does the program have traction in improving academic performance and enthusiasm?  Teacher involvement and student preparation are critical. A program has to connect to school in the kids’ minds Is it feasible for your Section? Does it build AIAA brand identity with teachers and kids? 46 Criteria for Selecting Programs

Develop and implement AIAA and Section STEM K-12 Outreach Committee programs Keep and report quantitative records of student interaction and volunteer activity totals Give an annual Educator Academy module program including capstone event and training workshops Give a biennial or annual Engineers as Educators workshop 47 S UMMARY OF R ECOMMENDED S ECTION STEM K-12 O UTREACH P ROGRAM

Run a proactive program for deploying and utilizing Engineers as Educators graduates Maintain regular contact with every school in your Section’s full area of responsibility. Organize partner program participation and school support activities Set Section goals/objectives for STEM K-12 Outreach programming and communicate these goals and objectives to the Deputy Director 48 S UMMARY OF R ECOMMENDED S ECTION STEM K-12 O UTREACH P ROGRAM

THE MANUAL Have we written any of this down? 49

We wrote all this down Lots more detail on Partner Programs Final version pending some last volunteer inputs Will be available on the Web site Beta Version can be obtained NOW from your regional Deputy Director 50 There is a Manual

Thank You for Your Attention Contact Lisa Bacon and me, Edgar Bering for more Thank you for all you do. You are the apple on the STEM!