RankBrand2014 Brand Value (Billions) Percent Change from 2013 1Apple$118.86+21% 2Google$107.44+15% 3Coca-Cola$81.56+3% 4IBM$72.24-8% 5Microsoft$61.15+3%

Slides:



Advertisements
Similar presentations
Chapter 01 An Introduction to Integrated Marketing Communications.
Advertisements

Corporate Brand Advertising Dean M. Krugman, Ph.D., Professor Jameson L. Hayes, Doctoral Student.
Marketing Management, 13th ed
Branding and Promoting Internal Audit Salem Chapter of the IIA Salem, Oregon November 3, 2010.
Brands and Consumers Professor S.J. Grant Spring 2007 BUYER BEHAVIOR, MARKETING 3250.
Brand Branding &. TABLE OF CONTENTS > Overview > Brand ranking > Key factors of branding > Conclusion.
Irwin/McGraw-Hill Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. 1-1.
“BRAND” OR “PRODUCT”? Anything capable of satisfying a need or a want. A distinguishing symbol, mark, logo, name, word, sentence or a combination of these.
1 Hao Zhao Cheung Kong Graduate School of Business March 2006 The Chinese Market Economy in the First Decade of the 21st Century: Opportunities and Challenges.
STUDYING MARKETING & OPERATIONS MK1HO2C Lecture 1 Updated 10/9/07.
STUDYING MARKETING & OPERATIONS MK1HO2N Lecture 1.
(Re)imagining Canada: Projecting Canada to Canadians through Localized Websites Julie McDonough Dolmaya University of Ottawa, Canada
$ B % of B2C sales % of B2B sales Legend: Source: Interbrand 2008 Coca Cola Micro -soft 57.1 IBM 51.6 GE Mac- Donald’s.
Standardisation vs. Adaptation A recurrent theme.
International brands and their management
BRAND MANAGEMENT  What is brand  Understanding brand management via coca cola  Brand strategy  Brand extension  Brand entry  Withdrawing products.
Marketing Management • 14e
B2B Branding $ B % of B2C sales % of B2B sales Legend: Source: Interbrand 2008 Brand Value of Top 10 Companies Coca.
Branding and Product Decisions in Global Marketing
An Introduction to Integrated Marketing Communications (IMC)
BRAND AND BRAND MANAGEMENT Lecturer – Md Shahedur Rahman.
Marketing Management, 13th ed
1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Dr. Dawne Martin MKTG 550 – Business Marketing November 13, 2012.
Understanding Marketing Management
Unit Three Marketing Aims and Objectives
MARKETING MANAGEMENT 12th edition
McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved. chapter four Segmentation,
9-1 © 2006 by Nelson, a division of Thomson Canada Limited 5/26/2016 Slides developed by: Peter Yannopoulos Chapter 9 Brand Strategy.
Professor Takada6b-1 Creating Brand Equity 6b. Professor Takada6b-2 Key Questions What is a brand and how does branding work? What is brand equity? How.
Brand, Branding And Building Customer Value LECTURE-14.
Coca-ColaCoca-Cola 2Kellogg's (33)Microsoft * 3McDonald'sIBM 4Kodak (24)Intel * 5Marlboro (11)Nokia * 6IBMGeneral Electric * 7American Exp.
Chapter 3: Business Organizations Have out your notebook and be ready to answer some questions!! Are you a risk taker??
KEY FEATURE OF IMC Pertemuan 7 & 8 Mata kuliah: Integrated Marketing Communication (IMC) Tahun: 2009/2010.
Copyright © 2007 Pearson Education Canada
In the Marketing Mix: Product
University of Washington EMBA Program Regional 20 “Branding and Designing the Offer” Instructor: Elizabeth Stearns.
Highly Competitive Markets The most valuable brand in the world? (2007) 1.Coca Cola = Value of $45 Billion 2. Microsoft 3. IBM 4. General Electric 5. Nokia.
© 2007 John Wiley & Sons Chapter 9 - Building and Managing Brand Equity PPT 9-1 Building & Managing Brand Equity Chapter Nine Copyright © 2007 John Wiley.
Creating Brand Equity Marketing Management, 13 th ed 9.
Corporate Leadership and Innovation Mussa J ASSAD PhD Associate Professor of Accounting University of Dar es Salaam Business School President, PAFA Chairman,
MARKETING MANAGEMENT 12 th edition 9 Creating Brand Equity KotlerKeller.
Presented by:  Dr. Emran Khan- Roll No. 21  Natasha Arora-Roll No. 1  Carl Fernandes-Roll No. 11  Abbas Shaikh-Roll No. 234  Althea Rasquinha-Roll.
International Business Strategy LON301BUS Functional Area Excellence Unit: 5 Knowledgecast: 1.
2.07 – Reinforce company image to exhibit the company’s brand promise.
Branding Concepts and Rules for Building the Killer Brand.
1.1 Brand Management Prof Agus W. Soehadi PhD
Selling Abroad: Location, Control and Branding. Location, Control, and Branding 1.Location: where to produce? 2.Control: who should be in charge? 3.Branding:
Chapter 5 Analysing Resources & Capacities
Chapter 3 Brands and Stakeholder Relationships Key Points: What does it mean to say that a brand is more than a product? Explain the three steps in building.
Creating Brand Equity Marketing Management, 13 th ed 9.
BUSINESS 1 Developing Products. BUSINESS 2 What Is a Product?  Features are the qualities, tangible and intangible, that a company builds into its products.
LOGO. Instructions Choose a company you would like to define the identity of. Here are some suggestions:  Starbucks  Vans  Hershey's  McDonalds 
Intercultural Marketing Communication. Understand the role of culture plays in international marketing and advertising Gain insight into controversial.
Content and Time Table Brand Management and Brand Equity Plenum
Branding TARGET DAY 3 START.
BRANDS & BRAND MANAGEMENT
Resources and Capabilities
Highly Competitive Markets
Lecture 14 Brand Equity.
Positioning & Branding
Top 20 largest R&D spenders
Web Design And Development Company
Marketing Management, 13th ed
احد حیدری پژوهشگر و مشاور مهارتهای تجاری
Insights on Products/Markets
Unit 1: Introduction to Small Business
Products and Services for Consumers
Creating Brand Equity: Strategic Perspective Ahsan-ul Haq Shaikh
Strategy and Management Control system
Қазіргі заманғы ақпараттық технологиялар
Presentation transcript:

RankBrand2014 Brand Value (Billions) Percent Change from Apple$ % 2Google$ % 3Coca-Cola$ % 4IBM$ % 5Microsoft$ % 6GE$ % 7Samsung$ % 8Toyota$ % 9 McDonald’s$ % 10Mercedes Benz$ % THE WORLD’S MOST VALUABLE BRANDS (Interbrand)

RankBrand2013 Brand Value (Billions) Percent Change from Apple$ % 2Google$ % 3Coca-Cola$ % 4IBM$ % 5Microsoft$ % 6GE$ % 7McDonald’s$ % 8Samsung$ % 9Intel$ % 10Toyota$ % THE WORLD’S MOST VALUABLE BRANDS (Interbrand)

RankBrand2012 Brand Value (Billions) 1Coca-Cola$ Apple$ IBM$ Google$ Microsoft$ GE$ McDonald’s$ Nokia$ Samsung$ Toyota$30.28