Dir Ronaldo P. Tiotuico Department of Tourism – Region III Overview of Tourism in CENTRAL LUZON Presented by: Dir Ronaldo P. Tiotuico Department of Tourism – Region III

The World Tourism

The Growth of World Tourism Tourism growth over the past 50 years is dramatic: from 25 Million in 1950 to 698 Million in 2000 One of the most remarkable economic and social phenomena of that period Forecasts indicate the trend will continue with 1.5 B in 2020!

Tourism Sector Level Value Chain Awareness and Perception of the Philippines Tour Package Acquisition Transpor- tation/ Air Flight Accom- modation Delivery and Tourist Satisfaction Awareness and perception of the Philippines Sales channels Travel agents Air accessibility and airports Hotel capacity and utilization Tourist satisfaction levels Quality and value of tourist products and services All elements to be tracked and measured 4

The Unstoppable Expansion of International Tourism 763 million 25 million Average growth of 6.5% a year

Worldwide Visitor Arrivals and Receipts 1996 - 2006 Year Visitor Arrivals (In Millions) % Inc/Dec Visitor Receipts (In US$B) 1996 575 6.28 % 434.0 5.60 % 1997 599 4.17 443.0 2.07 1998 617 3.00 1999 640 3.73 455 2.71 2000 687 7.34 482 5.93 2001 464.0 -3.73 2002 707 2.91 474.0 2.16 2003 694 -1.84 535 12.87 2004 765 10.23 635 18.69 2005 806 5.36 683 7.56 2006 842 4.47

International Tourist Arrivals 2005 Country (In Millions) France 76 Spain 55.6 U.S. 49.4 China 46.8 Italy 36.5 United Kingdom 30.0 Mexico 21.9 Germany 21.5 Turkey 20.3 Austria 20.0

Factors in Tourism Growth Increase in real income Increase in life expectancy Retiring baby boomers Faster and cheaper air travel Easier access and more destinations Rapid developments in IT

Trends in Asia Pacific Region Japan’s economy is registering an upward trend of 2.8% Hongkong, China and Korea are predicted to grow by 5.5% South East Asian countries are expected to grow from 6-7%, characterized by liberalization on outbound travel and increasing number of travel agencies In China alone, there are about 111 M internet users now

IMPACT OF TOURISM Benefit to the State Property Tax, Imports Duty, Sales Tax, Income Tax, Hotel Tax, Transport Tax, Entertainment Tax Image Building Educational Significance Study tours, university programmes, exchange programmes, seminars and conferences Cultural Significance Economic Growth and Employment Generation

PLUS AND MINUS OF TOURISM Plus Side Jobs for local host population Re-distribution of wealth with the rich spending money in remote rural areas Overpopulation Minus Side Land use (farm lands converted to tourism estates) Social issues like child-sex tourism, pedophilia, prostitution Environmental issue – Raid on ecology, natural resources

Socioeconomic Variables on Tourism Demand Age Income Sex Education Purposes of Travel Business Meetings, Conventions, Congresses Incentive Travel Pleasure/Personal The Elderly, Singles and CouplesHandicapped, Casino

About Central Luzon

Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, Zambales Central Luzon 120o45I to 121o21IE longitude and 14o 23I to 16010IN latitude 1.8 million hectares Divided into 7 provinces: Greetings….! After that national economic picture of development, the following presentation will show how the Central Luzon economy has taken advantage of, and/or benefited from, and contributed to national growth, on one hand, and, how it has coped with both external and internal challenges, on the other. Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, Zambales Department of Tourism Region III

CL’s STRATEGIC LOCATION rr INTRINSIC ADVANTAGES CL’s STRATEGIC LOCATION EAST-WEST Connection NORTH-SOUTH Proximity to Metro Manila Gateway to the rest of North Luzon from Metro Manila The only region that has access to both the Pacific Ocean in the east and China Sea in the west These comparative advantages are: Proximity to Metro Manila enhanced by road and communication infrastructure network already in place. The population of Metro Manila is one huge but compact market for the region’s products and services. It is also a major source of tourists who can be attracted to the region. Central Luzon is also the only place in the country that provides access to three international airports within 100 km radius: NAIA I & II, DMIA, and Subic Airport Gateway to North Luzon from Metro Manila – The region essentially serves as a vital link between the huge market of Metro Manila and the resource rich North Luzon It is the only region in the country that has access to both the Pacific Ocean in the east (through Aurora) and China Sea in the west A Wellspring of Diversity CLRDP 2004-2010 Department of Tourism Region 3

Located at the heart of Asia… INTRINSIC ADVANTAGES Located at the heart of Asia… TRAVEL TIME BY AIR (in hours) TRAVEL TIME BY SEA (in days) Brunei Darussalam China, Beijing China, Hong Kong Indonesia, Jakarta Japan Tokyo Malaysia, Kuala Lumpur Singapore South Korea, Seoul TAIWAN, TAIPEI Thailand, Bangkok United States, New York Japan, Tokyo 3.00 1.50 3.75 4.00 3.50 2.00 18.0 4 3 6 5 Strategically located at the heart of Asia, this land-based East-West connection can shorten considerably sea travel time between the Americas and mainland Asia. The existing and planned facilities in Subic and Clark enable the region to trade and compete with growth centers in the Asia-Pacific region. The airports in these Zones shorten travel time for foreign businessmen and tourists. CLRDP 2004-2010 Department of Tourism Region III

CL Trade & Industry Performance: 2004-2006 150 100 50 I N V E S T M E N T S Central Luzon Investment Performance 2004 - 2006 (in Billion PhP) 2004 2005 2006 Source: DTI Region 3 133.91 B Department of Tourism Region III A total of P40.06B of investment was generated in the year 2004. Partial report (BOI/SBMA-as of 2nd quarter; PEZA/CDC-as of 3rd quarter) We expect that, the 2003 figures will be surpassed.

CL Trade & Industry Performance: 2004-2006 I N V E S T M E N T S Central Luzon Investment Performance By Source: 2004 - 2006 (in Billion PhP) Source 2004 2005 2006 BOI 102.45 54.54 53.78 PEZA 0.45 0.47 2.17 BNR 30.40 23.59 29.22 CDC 2.35 3.24 12.69 SBMA 6.14 56.39 28.44 Others 0.34 13.86 7.61 Total 142.15 152.09 133.91 Sources of this investment came from projects registered with BOI, PEZA, CDC, SBMA, and BN. Seventy-six percent (76%) were reflected from business name registrations. This was followed by BOI-registered projects with an amount of P6.38B.   Among the biggest projects during year were Petron Corporation (chemicals, textile and leather) with an amount of P5.265B which registered with the Board of Investments. Star Steyr Enterprises, engaged in cigarette manufacturing at the Subic Bay Freeport Zone, reflected and amount of P2.352. Source: DTI Region 3 Department of Tourism Region III

CL Trade & Industry Performance: 2004-2006 I N V E S T M E N T S Central Luzon Investment Performance By Province: 2004 - 2006 (in Billion PhP) Province 2004 2005 2006 Aurora 0.05 0.69 0.29 Bataan 98.62 53.75 47.6 Bulacan 17.79 13.53 20.29 Nueva Ecija 1.75 2.38 2.44 Pampanga 14.34 20.28 31.05 Tarlac 1.02 1.72 1.6 Zambales 8.57 59.73 30.53 Total 142.15 152.09 133.79   Forty-four percent came from the province of Bulacan (44%) amounting P17.60B, followed by Pampanga with P9.44B (23%) and Bataan with P7.28B (18%). Source: DTI Region 3 Department of Tourism Region III

Investments Ranked 2nd (21%) nationwide (in PhP billion) Source 2005 2006 BNR 23.59 29.22 BOI 54.54 53.78 PEZA 0.47 2.17 CDC 3.24 12.69 SBMA 56.39 28.44 Others* 13.86 7.60 INVESTMENTS BY PROVINCE: 2006 *Includes DTI-initiated activities, LGU Infra, other IEs and other big tickets Central Luzon posted an annual investment figure of P133.79 billion for 2006, which is 12.03 percent lower than the P152.09 billion generated in 2005. BOI projects of P 53.78 billion were the bulk of investments for the year as they recorded a share of 40.2%. Most of this is from GN Power Ltd Co., in Bataan. The Company is engaged in coal-fired power generation Subic Bay Freeport Zone projects and business name registration were the next big contributors to investments generated in the region. New investments in Subic Bay FZ were Xingtai Jongnic Glass Co Ltd (glass manufacturing), Delta Production Philippines (manufacture, trading and rental of aluminum scaffoldings, rental of machineries for ship repair and fire alarm system). The investments generated in the Clark Special Economic Zone increased by almost 300% compared to 2005. Major investors were BB International Leisure and Resort Dev’t Corporation (hotel, resort, recreation, entertainment, casino, etc), Peregrine Dev’t International (business park) and Cyber City Teleservices (computer graphics imaging, call center & BPO operations) In terms of contribution by provinces, Bataan made the biggest contribution with a share of 35.58 % with total investments of P47.60 billion. This was followed by Pampanga with a share of 23.21% ( P31.05 billion) and Zambales with 22.82% (P30.53 billion). 216,555 new jobs generated by investments in 2006 Source: DTI, NEDA Region 3 Department of Tourism Region 3

Political Subdivision Province No. of Districts No. of Municipalities No. of Cities AURORA 1 8 BATAAN 2 11 BULACAN 4 22 NUEVA ECIJA 27 5 PAMPANGA 19 TARLAC 3 17 ZAMBALES 12 TOTAL 115

Development Directions Department of Tourism Region III

W Development Directions ENHANCED CORRIDOR Department of Tourism Region III Source: NEDA R3

Enhanced W Growth Corridor 1st Leg/Western Portion – Blue Strip TOURISM CORRIDOR Inner Leg/Central Portion – Orange Strip INDUSTRIAL AREA Eastern Portion – Green Corridor AGRICULTURAL AREA Department of Tourism Region III

The Tourism Industry Department of Tourism Region III

Department of Tourism Vision: - Improve accessibility of travel destinations Make tourism products better and more affordable Promote a culture of tourism among local residents - Increase recognition of tourism as an effective and efficient tool towards socio- economic development of the Philippines Department of Tourism Region III

Department of Tourism Mission: - To generate foreign currency and employment - To spread the benefits of tourism to a wider segment of the population with the support, assistance and cooperation of both the private and public sector - To ensure the safe, convenient, enjoyable stay and travel of foreign and local visitors in the Philippines Department of Tourism Region III

DOT FUNCTIONS Promotions and Marketing Planning and Investments Industry Training Research and Statistics Standards and Accreditation Administration

TOURISM SITUATIONER After decline in 2000-2003, Philippines gained momentum in 2004 with 2.3M in visitors or 21.9% leap from 1.9M in 2003 In 2005, visitors totalled 2.6M or 14.5% increase from 2004 with dollar receipts at US$2.19B In 2006, we attracted 2.8M tourists or 8.5% higher than the previous year In 2007, visitor arrivals stood at 3.09M with dollar receipts at US$4.885 Top Core Markets in 2007: Koreans, USA and Japan

Visitor Arrivals to the Philippines Actual Arrivals (in Million) Year Volume Growth Rate 1996 2.05 16.4 % 1997 2.22 8.5 % 1998 2.15 (3.3)% 1999 2.17 1.0 % 2000 1.99 (8.2)% 2001 1.80 (9.8)% 2002 1.93 7.6 % 2003 1.90 (1.3)% 2.29 23.0% 2.60 14.5% 2006 2.84 8.4% 2007 3.09 Actual Projected Projected Arrivals (in Million) Year Volume Growth Rate 2007 3.20 12% 2008 3.65 14% 2009 4.24 16% 2010 5.00 18%

Visitor Arrivals to the Philippines, 2000- 2007 The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor arrivals was recorded. Visitor Arrivals to the Philippines, 2000- 2007 (In Millions) Trend Line -8.2% -9.8% 7.6% -1.3% 20.1% 14.5% 8.4% 8.7% YoY Growth Rate (%) Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways 32

Philippine Visitor Receipts Actual Tourism Receipts (in US$ Billion) Year Volume Growth Rate 1996 2.70 10.1% 1997 2.83 4.8% 1998 2.41 (14.8)% 1999 2.55 5.8% 2000 2.13 (16.4)% 2001 1.72 (19.3)% 2002 1.74 1.0% 2003 1.52 (12.5)% 2004 1.99 30.7% 2.23 12.32% 3.46 54.96% 2007 4.88 Projected Actual Projected Tourism Receipts (in US$ Billion) Year Volume Growth Rate 2006 2.72 16.0% 2007 3.12 15.0% 2008 3.56 14.0% 2009 4.06 14.0% 2010 4.59 13.0%

Visitor Expenditure in the Philippines, 2000- 2007 For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach US$4.885 Billion. Visitor Expenditure in the Philippines, 2000- 2007 (In US$ Billion) Trend Line YoY Growth Rate -16.40% -19.27% 1.01% -12.49% 30.74% 12.32% 54.96% 40.99% Source of Data: Arrival/Departure Cards and Sea Manifests Visitor Sample Survey at International gateways 34

Visitor Arrivals (2003-07)

Philippine Top 12 Markets, 2006 Korea is the number 1 tourist market in 2006 with a share of 20 percent and growth rate of 17 percent Country Volume % Share Growth Rate KOREA 572,133 20.1% 16.9% USA 567,355 20.0 7.4 JAPAN 421,808 14.8 1.5 CHINA 133,585 4.7 24.3 TAIWAN 114,955 4.0 -6.5 AUSTRALIA 101,313 3.6 5.02 HONGKONG 96,296 3.4 -10.2 SINGAPORE 81,114 2.9 16.8 CANADA 80,507 2.8 10.5 UNITED KINGDOM 68,490 2.4 8.7 MALAYSIA 53,279 1.9 23.7 GERMANY 51,402 1.8 2.0 China continues to demonstrate robust growth at 24 percent in 2006 after experiencing 171 percent increase in 2005. Singapore and Malaysia visitors continued to increase with the proliferation of low cost carriers

Top Foreign Markets, 2007 Rank Country Arrivals % Share Inc/Dec 1 Korea 653,310 21.1% 14.2% 2 USA 578,983 18.7% 2.0% 3 Japan 395,012 12.8% -6.4% 4 China 157,601 5.1% 18.0% 5 Australia 112,466 3.6% 11.0% 6 Taiwan 112,206 -2.4% 7 Hong Kong 111,948 16.3% 8 Singapore 94,008 3.0% 15.9% 9 Canada 91,308 13.4% 10 UK 79,670 2.6%

Top Markets of the Philippines, 2007 One of the main achievements of the DOT is the consolidation of global market portfolio to sustain growth in core markets. Top Markets of the Philippines, 2007 YoY Growth Rate (%) 14.2 2.0 -6.4 18.0 11.0 -2.4 16.3 15.9 13.4 23.3 8.7 Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports. 38

How Did Our Neighbors Do in 2006/2005? COUNTRY 2006 2005 Percentage Growth Malaysia 17,500,000 16,431,055 6.51% Thailand 13,650,000 11,516,936 18.52 Singapore 9,673,362 8,875,980 8.98 Indonesia 4,871,351 5,002,101 (2.61) Vietnam 3,583,486 3,430,000 4.47 Philippines 2,843,345 2,623,084 8.40 Cambodia 1,700,041 1,421,615 19.59 Lao PDR 1,200.000 1,081,606 10.95 Brunei 836,435 815,054 2.62 Myanmar 630,061 660,206 (4.57)

Impact of Devolution Licensing, Infrastructure Development, and Domestic Marketing Devolved to LGUs International Marketing to DOT Accreditation for DOT (Optional) Police Powers Devolved to LGUs

Tourism Planning and Investment Department of Tourism Region III

The SUPER REGION STRATEGY North Luzon Luzon Urban Beltway Central Philippines Cyber Corridor To summarize, we need to implement food aid to immediately mitigate hunger as what is being done under the Food for School Program (FSP), which has also been proven to be effective in solving the problem of high drop-out rates and poor school performance. However, we need to help these food poor families to help themselves. We should not only give them fish but we should teach them how to fish. Let us all work together towards the eradication of hunger in our midst. Thank you. Mindanao

CREATION OF SUPER REGIONS Regrouping the smaller regions into bigger planning areas called “super regions” to bolster the natural advantages of five distinct sub-economies regions of the country Create opportunity across the country Boost economic and market potentials of these areas Spur further development of the entire country

THE SUPER REGIONS PLAN The super regions harness the economic strengths of major areas of the country as well as the knowledge and technology sector, with much larger economies of scale more attractive to investors, lenders and aid donors.

Agribusiness Quadrangle The SUPER REGION STRATEGY NORTH LUZON SUPERREGION NORTH AURORA NORTH NUEVA ECIJA NORTH TARLAC NORTH ZAMBALES Regions 1, 2 and CAR, plus northern part of Aurora, Nueva Ecija, Zambales and Tarlac Agribusiness Quadrangle Source: NEDA 3

LUZON URBAN BELTWAY Particulars No. % Share in Phil. Land Area (sq. km. 2001) 42,563 14.2 No. of Provinces (June 2005) 15 19.0 No. of Cities 35 30.4 No. of Municipalities 249 16.6 No. of Barangays 8,576 20.4 Source: NEDA 3

METRO LUZON URBAN BELTWAY Central Luzon, Metro Manila, Calabarzon, Mindoro and Marinduque INDUSTRY Subic-Clark-Tarlac NLEX-Northral SLEX-Southrail GLOBAL COMPETITIVENESS Source: NEDA 3

Priority Strategic Infrastructure Projects in CL PORT OF ORION (DMC CRUISE TERMINAL SUBIC-CLARK-TARLAC TOLLROAD SUBIC BAY PORT DIOSDADO MACAPAGAL INTERNATIONAL AIRPORT TARLAC-IBA ROAD MANILA NORTH TOLLWAY PROJECT NORTH RAIL PROJECT CAGAYAN VALLEY ROAD WIDENING DINGALAN INTERNATIONAL PORT These show the 16 priority projects of the region. These projects are also intended to promote inter and intra-regional mobility, support Clark & Subic as Logistics Hub and erase the image of the region as a disaster prone area ON-GOING DINALUPIHAN-ANGELES ROAD Source: NEDA 3 Department of Tourism Region 3

Source: NEDA Region 3,BCDA Good morning ladies and gentlemen! Thank you for this opportunity to present the highlights of the Project Status Report of the Subic-Clark-Tarlac Expressway Program as of April 26, 2005. Source: NEDA Region 3,BCDA

SUBIC-TIPO TOLL ROAD NORTH LUZON EXPRESSWAY To METRO MANILA Bataan Pampanga Tarlac Central Techno Park Objectives To develop Subic & Clark and enhance growth of Central Luzon by linking: Subic Bay Freeport and Special Economic Zone (Bataan) Clark Special Economic Zone (Pampanga) Central Techno Park (Tarlac) Infrastructure Backbone of the Subic-Clark Corridor Generates at least 3,400 employments during the construction Clark Ecozone There are three prime objectives that the S-C-TEP endeavors to achieve, and these are: To provide the shortest, direct, and efficient link among vital development areas in Central Luzon, namely Subic Bay Freeport, Clark Special Economic Zone and Central Techno Park. To enhance economic growth along the Subic-Clark corridor and Central Luzon, and To generate at least 3,400 employment opportunities during its construction. Subic Freeport

The Subic-Clark-Tarlac Expressway Project SUBIC-TIPO TOLL ROAD NORTH LUZON EXPRESSWAY Central Techno Park The Subic-Clark-Tarlac Expressway Project La Paz Interchange San Miguel Interchange Tarlac PACKAGE 2 : 43.27 KM CLARK-TARLAC SECTION Clark North Interchange Concepcion Interchange Package 1-Subic-Clark Section 50.5 kilometers long 4-lane Asphalt Concrete Pavement 3 Major Bridges 2 Interchanges Package 2 - Clark-Tarlac Section 43.2 kilometers long 1 Major Bridge 6 Interchanges Clark Logistics Interchange Clark Ecozone Spur/NLE Interchange Pampanga The entire length of S-C-TEP is 93.77 kilometers, starting from Tipo Junction in Bataan Province, passing through Clarkfield and ending in La Paz in Tarlac. It will be a 4-lane asphalt concrete pavement with 4 main bridges and 8 interchanges. The S-C-TEP consists of two packages. Package 1, which starts from Tipo Junction and ends in Clark, is 50.5 kilometers long. Package 2, which starts at Clark and ends in La Paz, Tarlac is 43.27 kilometers. PACKAGE 1: 50.5 KM Zambales SUBIC-CLARK SECTION To METRO MANILA Subic Freeport Dinalupihan Interchange Tipo Junction Bataan

Diosdado Macapagal international Airport Expansion Plan

DMIA Expansion Plan - Expansion of passenger terminal to double the existing capacity to cater to more airlines and passengers - Once the new terminal is constructed, the existing terminal will remain as the low cost carrier terminal to service all the low cost airlines - The new terminal will cater to other full service airlines

North Rail Project Will provide efficient transport service for passengers and goods between Metro Manila, Central and Northern Luzon Phase I – 80 km rail line between Caloocan City to DMIA at Clark Freeport Zone Phase II – Branch line to SBMA Phase III – Extension to Bonifacio Global City Phase III – Extension to Poro Pt. Special Economic Zone, Sn Fernando, La Union

Subic Port Project construct a new container port at Cubi Point, Subic, rehabilitate the existing port facilities at the Naval Supply Depot (NSD) and Boton areas rehabilitate the existing port facilities at the Naval Supply Depot (NSD) and Boton areas procure gantry cranes and other cargo handling equipment including the construction of access roads and installation of new navigational equipment.

OTHER PROJECTS Manila North Road Widening & Upgrading Iba-Tarlac-Sta. Rosa Road Dinalupihan-Angeles Road Widening and Upgrading Cagayan Valley Road Widening & Upgrading Dingalan International Port Port of Orion (DMC Terminal)

Tourism Infrastructure and Services

Existing Tourism Infrastructures Type Classification No. of Establishment No. of Rooms Hotel Deluxe 2 538   First Class 1 337 Standard 11 664 Economy 97 Tourist Inns 4 74 Motel 3 77 Resorts AAA 203 AA 88 A 91 Travel Agencies TTA 23 TOTAL ROOMS 56 2169 TTO’S Tourist Land Transport 5 Tourist Air Transport TRE’S Department Store Restaurant Gasoline Station Tour Guides Reg'l Tour Guides 31 TOTAL 100 Existing Tourism Infrastructures ACCREDITED

Existing Tourism Infrastructures Type Province No of Establishments No. of Rooms Hotel Bataan 3 223   Bulacan 1 88 Nueva Ecija 14 495 Pampanga/Clark 34 1,801 Subic/Olongapo 27 929 Tarlac 6 161 Resort Aurora 12 81 19 369 341 2 29 437 11 382 8 Zambales 77 1,305 Tourist Inn 17 4 122 Olongapo 163 5 Lodging Houses 83 44 Pampanga 114 Dormitory 25 Subic Motel 7 205 TOTAL ROOMS 28 7500 NON- ACCREDITED

NON- ACCREDITED (continued) Travel Agencies Bataan 3   Bulacan 20 Olongapo 4 Pampanga/Clark 28 Tarlac 2 SPA’s 12 Nueva Ecija 9 Subic/Olongapo 11 Restaurants 37 47 Zambales 7 Sports Club 1 Subic Museums Bulacan 2   Nueva Ecija 3 Pampanga/Clark 7 Zambales Tarlac Parks Aurora Bataan 5 9 Subic 4 1 Training Center 6 Special Interest Pampanga Subic/Olongapo 10

NON- ACCREDITED (continued) Types Province No. of Establishment Convention Hall Aurora 3   Bataan 8 Bulacan 1 Nueva Ecija/Sn Jose City 15 Pampanga/Clark Subic/Olongapo 5 Tarlac Tourism/HRM School 4 12 Nueva Ecija Olongapo Pampanga 7 2 Zambales

Comparative Visitor Arrivals By Region (2005-2006) Rank 2006 I 287,649 13 336,161 14 II 405,287 10 408,007 11 III 396,214 411,215 IV 4,845,488 1 4,407,728 V 501,378 8 637,127 9 VI 1,599,670 2 1,610,677 3 VII 1,460,775 1,631,445 VIII 164,542 203,569 15 IX 431,168 507,359 X 707,807 6 893,082 5 XI 715,926 761,183 XII 592,302 7 627,126 XIII 365,032 12 362,836 NCR -   359,453 CAR 866,242 4 992,920 TOTAL 13,339,480 14,146,909 Comparative Visitor Arrivals By Region (2005-2006)

Employment Generated From Accredited Establishments Province Classification Managerial Rank & File Zambales/Subic Hotel 102 1,369   Resort 8 83 Pampanga/Clark 73 607 6 144 Olongapo 11 54 49 253 Bulacan 16 125 Motel 2 46 Nueva Ecija 1 21 Travel Agencies 20 65 13 5 10 3 Tourist Land Transport 19 118 Tourist Air Transport 4 Restaurant 96 17 Tarlac 29 Department Store 26 500 Pampanga Gasoline Station 40 TOTAL 371 3,612 From Accredited Establishments

Regional Statistics

Regional Visitor Statistics Year Foreign Domestic Total Inc/Dec 2002 99,511 239,165 338,676 N/A 2003 109,826 222,415 351,392 3.76% 2004 125,128 247,271 372,399 5.98% 2005 147,808 248,761 396,569 6.50% 2006 156,942 254,273 411,215 3.67% 2007 137,199 282,439 419,638 2.05%

Top Major Markets in the Region in 2007 Country of Residence Total USA 47,477 Japan 23,652 South Korea 15,924 Australia 7,774

Comparative Visitor Arrivals By Province (2005-2006) Rank 2007 Aurora - Bataan 25,474 4 20,369 Bulacan 45,911 3 53,716 Nueva Ecija 14,578 5 13,321 6 Pampanga 165,224 2 164,555 1 Tarlac 10,333 18,292 Zambales 149,695 149,385 Total 411,215   419,638

Clark Airport Statistics

CLARK INT’L AIRPORT International No of Flights, JAN - DEC 2006 AIRLINES NO. OF FLIGHTS TIGER AIRWAYS 954 AIR ASIA 725 ASIANA 278 CR AIRWAYS/HONGKONG AIRLINES 100 SHANGHAI AIRLINES 5 CHINA SOUTHERN 3 GRAND TOTAL 2,065

Clark Airport Statistics 2004 2005 2006 2007 22,640 114,902 235,004 251,296 Year 2005 2006 2007 Foreign 56,275 83,952 88,028 Filipinos 22,640 151,052 163,268 Growth Rate 407.5% 104.5%

Clark Airport Major Markets 2005 2006 2007 Korea 27,996 29,127 26,920 Malaysia 9,961 19,698 25,703 USA 5,028 7,213 6,966 Singapore 2,608 4,965 4,523 Taiwan 2,259 424 249 China 1,484 5,306 4,638 UK 1,475 3,106 3,068 Indonesia 472 1,586 1,101 Australia 733 2,722 3,517 Hong Kong 669 1,830 2,323

Clark and Subic Air Arrivals AIRPORT 2003 2004 2005 2006 2007 Clark 4,160 22,640 114,902 235,004 251,296* Subic 16,175 16,838 23,171 14,413 1,124* *Subic 2007 arrivals – January to February only *Clark 2007 arrivals - Foreign – 88,028 OFWs – 163,268

Clark Airport Arrivals (2008) Month Intl Domestic Total Jan 19,424 2,416 21,840 Feb 18,761 1,859 20,620 Mar 21,130 1,872 23,002 Intl Airlines: Asiana (Sokor/US), Tiger Airways (Singapore), Air Asia (KL/Kota), China Southern (Guangzhou), Hong Kong Express (Hong Kong), World Airways, Deer Air Domestic Airlines: SeAir (Mla/Palawan) and Cebu Pacific (Cebu)

Clark Visitor Profile

Survey on Visitor Profile (DMIA) Travel Arrangement: 20.17% - Package 43.23% - Independent 36.60% - Not Stated Age Group: 35-44 - 24.40% (12,854) 45-54 – 21.35% (11,245) 25-34 – 17.79% ( 9,370) Total Surveyed: 52,678 (A/D Cards)

Frequency of Visit: First Visit – 29.70% (15,644) Repeat Visit – 35.17% (18,526) Not Stated – 35.13% (18,508) By Occupation: Professional – 30.32% (15,972) Student/Minor – 15.12% (7,963) Clerical/Sales – 2.16% (1,140)

By Purpose of Visit: Holiday – 57.76% (30,427) VFRs – 15.16% (7,986) Others – 7.71% (4,060) By Sex: Male – 60.69% (31,969) Female – 34.76% (18,313) Not Stated – 4.55% (2,396)

RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005 43.5% (23 Million) Filipinos, 15 years old and up traveled within this period EACH INDIVIDUAL MADE 2 TRIPS AND VISITED TWO PLACES IN THE COUNTRY FOR THE SIX MONTH PERIOD

RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005 ALMOST 99% OR 23.5 Million domestic travelers had independent domestic trips 17.5 Million spend an average of: 1. Accommodation P1,200.00 2. Food and beverage P 400.00 3. Sight seeing and guided tour P 600.00 4. Entertainment & Recreation P 300.00 5. Local transport (sea,air or land) P 400.00 6. Shopping P1,100.00 7. Others P3,200.00

RESULTS FROM 2005 HOUSEHOLD SURVEY ON DOMESTIC VISITORS, April – Sept 2005 MOST FREQUENTLY VISITED PLACES: NCR CAVITE BATANGAS LAGUNA ILOILO BULACAN NUEVA ECIJA PAMPANGA CEBU PANGASINAN ALBAY

Visitor Profile And Travel Characteristics, 2006 Mode of Travel Air (98.73%) Sea (1.27%) Sex Male (61.22%) Female (37.40%) Average Age 38.26 years old Purpose of Visit Holiday 46.99% VFR (Visit Friends / Relatives) 26.66% Business 13.18% Convention 1.28% Official Mission 0.11%

Visitor Profile And Travel Characteristics, 2006 Frequency Visit (%) - First Visit 31.27 - Repeat Visit 51.30 Travel Arrangement - Independent 61.67 - Package Tour 18.56 - Not Stated 19.77 Overall Average Length of Stay ( Nights) 12.06 - Foreign Visitors 10.98 - Overseas Filipino 48.02 Average Daily Expenditure (US$) 83.91 Foreign Visitors 84.70 Overseas Filipino 55.78

Foreign Visitors Expenditure 2006 Average Daily Expenditure US$ 83.91 Major Items of Expenditure Accommodation US$ 25.72 Shopping 22.01 Food and Bev. 20.39 Entertainment 7.02 Local Transport 4.71 Miscellaneous 2.81 Guided Tour 0.36

Tourist Attractions by Province

Major Attractions by Province Aurora Aniao Islets, Cemento Beach, Digisit Beach, Dimadimalangat Islet,   and the Lukso-Lukso Islets, Dicasalarin Bay, Cunayan Falls, Ditumabo Falls, Banju Springs, Dingalan Bay View Site, Lamao Caves and the Rocks of Dingalan Bataan Dambana ng Kagitingan (Shrine of Valor), Zero Km. Death March Marker (Bagac)   Water Sports, Jetski or windsurf at Bagac Mountain Climbing Mt. Natib (Orani, Bataan) For the sixth straight time since 2000, visitor arrivals to Central Luzon continued the uphill climb as the numbers reached 411 thousand in 2006. Both foreign and domestic tourists arrivals increased. Domestic tourists were still the bulk (62 percent) of the region’s tourists. Most of the foreign tourists are from USA and Japan. Overall, what is driving the industry’s growth and fuelling the excitement within according to industry insiders are the strong government-private sector collaboration to boost tourism in Central Luzon and the mounting air traffic at Clark of low-cost airlines from neighboring Asian countries. From a mere five flights a week in 2004, these leapfrogged to 39 international flights a week in 2005. Those currently conducting regular flights are Malaysia’s Air Asia, Singapore’s Tiger Airways, South Korea’s Asiana Airlines, Hong Kong’s China Rich and Taiwan’s Far Eastern Transport. Aside from better travel access at the international front, the holding of numerous and colorful festivals and events in the various parts of the region and the launching of new tourism products also helped boost tourism here

Major Attractions by Province Bulacan Hiyas ng Bulacan Museum, Barasoain Church, Kameztisuhan   Biak-Na-Bato National Park Nueva Ecija Pantabangan Dam, Central Luzon State University (CLSU), PhilRice   Pampanga Betis Church (Guagua, Pampanga)   HILAGA VILLAGE (formerly Paskuhan Village), Cutud Lenten Rites (Sn Fdo) Candaba Swamps (Candaba), Nayong Pilipino Sa Clark, Clark Museum, Museong Kapampangan, Museo ning Angeles Center for Kapampangan Studies (Holy Angel University)

Major Attractions by Province Tarlac Capas National Shrine (Capas)   Sto. Domingo Death March Marker (Capas) Mt. Pinatubo, Relic of the True Cross (San Jose, Tarlac) Zambales CASA SAN MIGUEL FOUNDATION   Magsaysay Ancestral House (Castillejos) Ocean Adventure (Subic Bay Marine Exploratorium) Zoobic Safari

Major Festivals by Province

Major Festivals by Province Aurora AURORA DAY (February 14-19)   Sabutan Festival Bataan Bataan Day (April 9)   Pawikan Festival Bulacan Pulilan Carabao Festival, Singkaban Fiesta (Linggo ng Bulacan) Sept. 8-15   Obando Festival, Carabao Festival Bocaue River Festival (Pagoda Festival)

Major Festivals by Province Nueva Ecija Taong Putik Festival of Aliaga Apung Iru Fluvial Festival (Apalit), Sisig Festival ( Angeles City),   PAMPANGA Sinukwan Festival Pampanga Day, Dec 11 Pyestang Tugak (City of San Fernando) Giant Lantern Festival (City of San Fernando) Philippine International Hot-Air Balloon Festival Fiestang Kuliat (Angeles City) Tigtigan at Terakan keng Dalan (Angeles City)

Major Festivals by Province Tarlac Malatarlak Festival Zambales Mango Festival   Paynauen 'Duyan' Festival Ulo ng Apo Festival (Olongapo City)

Tourism Milestones

Milestones for Tourism Subic-Clark-Tarlac Expressway North Luzon Expressway DMIA Air Arrivals Subic International Airport Subic International Seaport North Rail Project Foreign Investments (Hotels, Resorts) 3M Visitors in 2007 and 5M in 2010

What DOT-RIII Has Done Skills Enhancement Programs Airport Reception Unit in DMIA Domestic Promo Program with Budget North Phils Tourism Fair (SM City Clark) Sales Missions (Domestic/Overseas) Production of Brochures (North Phils) www.visitmyphilippines.com Interactive Maps (ongoing)

What DOT-RIII Has Done Festivals and Events Promo AVP for Central Luzon (Living Asia) Central Luzon Tourism Council Fam Trips for Foreign Media Pik-A-Pak-N-Go Tours Convention Organization Bike Tourism (Motorcycles, Mt. Bikes) Mt. Pinatubo Ecotourism Program

What DOT-RIII Has Done New Product ID (Health and Wellness w/ DTI-RIII, Hot Springs in Sapangbato, Sacobia Valley as Camping Site, Candaba Swamp Bird Watching, etc.) Pilgrimage Site in San Jose, Tarlac Nayong Pilipino sa Clark

What Needs to be Done Develop New Tourism Products (Clark, Subic, Tarlac, and beyond) Develop Tourism Circuits (North Phils) Strengthen LGUs’ Role in Product Enhancement and Marketing (Local Government Code) Standards Setting and Accreditation (Tourism Services) Protection of Environment (Mt. Pinatubo, etc.) Visitor Information System (Visitor Friendly) Local Tourism Organizations (CVBs, TCs, etc.) Foreign and Local Investments and Incentives

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