1 Project: Product Development-Haggis By the end of year 2005, the new products will be offer: Existing Products Traditional Haggis Americanized Haggis.

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Presentation transcript:

1 Project: Product Development-Haggis By the end of year 2005, the new products will be offer: Existing Products Traditional Haggis Americanized Haggis Vegetarian Haggis New Assortments Taiwanese Haggis Mexican Haggis

2 Why Is Product Development Important to McBain? Consumer’s wish Changing eating trends Preference for “value-added” product –Greater nutrition –Variety of taste Driver:

3 Challenges Huge unmet demand for wider range of flavor Opportunities Increase consumer outreach Ensure sustainability Why Is Product Development Important to McBain?

4 Research Shows Clients Demand Wider range of variety Traditional Haggis Americanized Haggis Vegetarian Haggis Taiwanese Haggis Mexican Haggis

5 Marketing Strategy Health Concerns: McBain wants to promote Haggis as the balance source of nutrition Low saturated fat

6 Limitations Budget

7 a. Volume requirements/ expectations b. Profit requirements/ expectations c. Consumer trends and needs d. Technical innovations e. Preliminary economic analysis Determine food product target(s) based on:

8 Test Market McBain USA Mid West Plant  Less expensive setup

9 Production Process Meat MixingBlending Packaging Additives

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