Social Media and ROI Simon Bradley VisitBritain USA.

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Presentation transcript:

Social Media and ROI Simon Bradley VisitBritain USA

So what is ROI for VisitBritain? FINANCIAL –Equivalent Marketing Value –Incremental Spend in the UK NON-FINANCIAL –Reach –Customer engagement –Partnership development –Marketing in-kind

Equivalent Marketing Value 3 rd highest referrer to VisitBritain.com Facebook exposure worth est. $10,000 per day Next step – booking widget!!

Reduced marketing costs 95% of all photos are from Flickr

Extending our reach – PR+++

Customer Engagement – a normal day on Twitter

Customer Engagement – a TNI day on Twitter!

Partnerships – Yahoo UK and beyond 1 million views per month

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