Customizing Work & Witness SOCIAL MEDIA 101. What is Social Media? Forms of electronic communication through which users create online communities to.

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Presentation transcript:

Customizing Work & Witness SOCIAL MEDIA 101

What is Social Media? Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos). Why Social Media? Helps people connect more quickly, Improves efficiency, accessibility, offers differentiation and translation, different points of contact, stakeholder buy in, long-term revenue, environmental impact and decreased costs on paper, allows younger people to be involved, immediate revenue, PR, exposure, built-in network Primary Social Media Tools discussed today: Skype Facebook Youtube Twitter Blogs Vlogs Intagram Linkedin

Pre-Trip: Share Your Vision Link People, Need, and Resources Sharing Vision/Advertising/Gaining Exposure of trip, needs, and ministry Connecting with the field or team early Answering FAQ Communicating Logistics and pre-trip meetings Paying or Fundraising for Trip

Pre-Trip: Share Your Vision Link People, Need, and Resources Sharing Vision/Advertising/Gaining Exposure of trip, needs, and ministry Connecting with the field or team early Answering FAQ Communicating Logistics and pre-trip meetings Paying or Fundraising for Trip Facebook Work and Witness Group Page (create events) FAQ blog Skype/Free Conference Call/ Make a donation or see video online and have link on embedded in different social media platforms (twitter, fb wall posts, , blogs, etc) Create videos on animoto, iMovie, or youtube

Trip: Share your Story Maximize Your Witness Communicate what is happening: safety, travel, daily events, etc Share God stories with home or key stakeholders Use Social Media on the Field to maximize programming or communicate with one another through translation assistance Journal

Trip: Share your Story Maximize Your Witness Communicate what is happening: safety, travel, daily events, etc Share God stories with home or key stakeholders Use Social Media on the Field to maximize programming or communicate with one another through translation assistance Journal Vlogging Youtube/FB Tweeting Group Blogging Facebook Stakeholders Group Page Instagram Group Page or Field Work and Witness Group Page

Post-Trip: Partners on a Journey Build churches and friendships Communicate and Stay Connected with new friends from Work and Witness both on field and at home Communicate to home about your trip Debrief with Team and Reunions Become Partners on future projects

Post-Trip: Partners on a Journey Build churches and friendships Communicate and Stay Connected with new friends from Work and Witness both on field and at home Communicate to home about your trip Debrief with Team and Reunions Become Partners on future projects Facebook –tag pictures, wall posts, have fb use translation tools, fb or ichat tools, group pages Pictures and Video can say more in seconds than we can share in an hour (youtube channels, flickr, fb, vimeo, etc) Skype/free conference call resources, Follow or connect on Twitter, instagram,Linked in, skype, or facebook

Best Practices Decide what you want to accomplish Clearly articulate objectives in group pages Keep it simple and fun Cultural Awareness: Can I share your information/story? Is the ministry site safe to post? Does my information translate cross-culturally? Know your audience- who are your stakeholders? Remember social media is not for social media sake. It is a tool to be used for the greater purpose. Don’t be consumed with the technology. “Don’t major on the minors.” Start with creating a facebook group page.

Questions What is your biggest need in developing your work and witness trip? How would social media help this need? What tool do you see yourself or your team using the most?