Chapman University Thursday, October 28 th, 2008 Presented by: Sinan Kanatsiz, Chairman & CEO, KCOMM tel.

Internet Marketing Association - Up to 55,000 members worldwide - Upcoming event on Feb 9 - Google / Sponsorships - Creating Standards for Internet Medium

KCOMM

KCOMM Newsletter - Great Response - Communications Vehicle - Customers, Prospects, Network - Exact Target Integration - Opens, opt/outs, etc.

Client Project Manager - Huge Success - Communications Vehicle - Customers, Prospects, Vendors - system.com/login.phphttp://kcomm.extranet- system.com/login.php

Accounting Module - Enable Associates to upload clients - Upload invoices - Upload reimbursement report

Vendor Module - Organized List - Easy to Access and Use

Nothing Beats … According to a Meta Group study, 80% of businesspeople say is more valuable to them than the telephone Source: Meta Group

10 Billion 31 Billion s Total 33% Spam 31 Billion 62 Billion s Total Up to 50% Spam Significant Growth Source: International Data Corporation (IDC) Projected 21 Billion 31 Billion 2004

Effective Searching Online Source: Jupiter Media

Key Factors in Purchasing Decisions Source: eMarketer, 2008

US College Internet Usage Education Reform Initiative Source: eMarketer, 2008

US Marketing Spending Growth Source: eMarketer, 2008

US Online Advertising Spending Growth Source: eMarketer, 2008

Global Online Social Network Advertising Source: eMarketer, 2008

US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

US Outdoor Video Advertising Spending New Mediums Source: eMarketer, 2008

Social Media Users Source: eMarketer, 2008

How to Put Together Your Own Integrated Marketing Strategy Source: Meta Group, 2007  Integrated Marketing Plan  Website  SEO  Marketing  Social Networking  YouTube Strategy / Online Video  Word of Mouth, Direct Mail, Trade Advertising, Media Buying, TV, Broadcast

Source: KCOMM, 2008

On Page Recommendations  Have a consistent strategy of producing new content that is relevant to the keywords that you are targeting. Developing an educational channel is a great way to increase your credibility as well as your search engine rankings.  Ex: User Rating s According to Yahoo, Adobe has over 20K links to their Developer Center. Source: BusinessOnline, 2008

Internal Linking Recommendations (continued)  Link to internal pages within the main content sections of your Web pages using keyword specific links.  The more pages of your site that link to any one page within your site, the more important that page is thought to be. Search Engine Land links to relevant content using keyword specific phrases as links. This helps both the page that the link exists on as well as the page that it is linking to. Source: BusinessOnline, 2008

External Linking KCOMM Links to External Pages / E-newsletters with Keyword Content – Demonstrate on Google

Source: BusinessOnline, 2008 How Big is Social Networking?

YouTube Marketing / Video Strategy  YouTube Information and Facts  Transformation of Culture  Political Campaigning  CNN YouTube Presidential Debates  YouTube and Advertising  Advantages of YouTube  Login for YouTube Demo 

Closed Loop Marketing Process Source: KCOMM, 2008

Metrics and Good Hosting Source: KCOMM, 2008  Have 110% uptime – we recommend GoDaddy.com  Have best technology / servers  Login to see stats/ metrics are critical:

Why Domstal’s Marketing Strategy Was Weak in 2006 DOMSTAL uses minimal design to attract customers – no one bites

Domstal’s 2007 Marketing Strategy Works! DOMSTAL uses three pumpkins, one with only one eye, the other one traditionally carved, yields many new customers!

Internet / Viral Marketing Examples

 Viral Marketing Example 1  Internet Marketing  Video Integration  Live Stream  High Resolution Photos  HTML Invitation  Media Awareness 

 Viral Marketing Example 2  Backend Application  Social Marketing Integration  Customer Examples  Counter  HTML s  Media Awareness 

 Viral Marketing Example 3  Red Card  HTML Marketing  Customer Profiles  Integrated Communications 

 Viral Marketing Example 4  Celebrity Integration  Tradeshow Las Vegas  Social Marketing  HTML Promotions  Media Awareness  kcomm.com/vintagepiven

 Viral Marketing Example 5  Facebook Social Media  Business Development  Viral Awareness 

 Viral Marketing Example 6  YouTube Social Media  Viral Video Marketing 

 Viral Marketing Example 7  Signature Event Series  HTML Promotion  Energy:   Economic:   Education: 

 Viral Marketing Example 8  USAutoParts.com  HTML Promotion  Packaging  Blogging from India  Social Media  Dynamic Content / User Profile  User Generated Content

 Viral Marketing Example 9  Lasermonks.com  HTML Promotion  Packaging  Charity / Human Interest  Social Media  Dynamic Content / User Profile  User Generated Content

 Viral Marketing Example 10   Work Samples

Essential Ingredients of an Entrepreneur

Its who you know not what you know… - 99% of business development happens behind the scenes - Never sell through tactic – sell through relationship, patience and help others

Tell me a little bit about your real background… - Talk about who you are - Talk about where you’re from - Talk about your cultural background - people would much rather talk about the countries you’ve visited than the companies you’ve worked for

Give it away for FREE! - Build trust with people – forget business - Give away your product or service at no charge – don’t expect anything in return other than trust - Trust is the key to success!

Address people by their own motivating factors… - We all have weird sides to us that motivate us – yoga, travel, spirituality, religion, children, pets, etc. – talk to people about the things that motivate them – they trust you more when you’re interested in them and not what they can do for you.

Essential Ingredients of Leadership  Leadership is action, not position  Leadership within your community, friends, and business  Being able to handle change  You must have composure  Be honest  Accept failure  Practice communicating and persuading

 Body Language-hand gestures, eye contact, stature  Voice-volume, pitch, rate, quality, expressions  Image-style, looks, hygiene  Interactions – being a people person  Its all about Toastmasters! Essential to Communicate

You Must Have Etiquette  Personal Etiquette  Professional Etiquette  Dining, socializing, Networking

You Have to Take Risks!  “High Risk is High Reward”  You fail, you’ll learn  Be responsible about your risks  Think of the end result  Risks in leadership  Plan your risks  The only way to instill change is by taking risks

A Few Recommendations  Rewards of 3 rd party organizations  Develop a contact list, your developments...  Treat people the way you’d like to be treated  Take advantage of helping others in need  Carve a niche for yourself  Don’t mix risk with ego when you start making money, timing is everything...  Polished resumes & portfolios are imperative  Toastmasters  The four pillars of success...

Chapman University Thursday, October 28 th, 2008 Presented by: Sinan Kanatsiz, Chairman & CEO, KCOMM tel.