SCULPTING A NEW IMAGE OF HEALTH & FITNESS Source: &rls=en&biw=1137&bih=614&tbm=isch&tbnid=1ZpKhRkYW53cmM:&imgrefurl= om/view/2012/07/24/New_York_Times_bestsellers/&docid=3gSODqHe9PMEJM&imgurl= ytimg.com/vi/H3rwSGDGe9s/0.jpg&w=480&h=360&ei=JQEfUK- qJKaF6QGnhIHwCw&zoom=1&iact=hc&vpx=715&vpy=253&dur=716&hovh=194&hovw=259&tx =154&ty=75&sig= &page=3&tbnh=135&tbnw=155&start=44&ndsp=27 &ved=1t:429,r:25,s:44,i:292

THIS IS WHAT YOU LOOK LIKE Source: ccept_your_belly

THIS IS WHAT YOU USED TO LOOK LIKE Source: del Source: normal-answers-to-your-sex-questions / In your dreams:In reality:

WHAT YOU WANT TO LOOK LIKE Source:

CHANGING IMAGE OF WHAT’S “COOL” FOR WOMEN TO LOOK LIKE m/feminist/anorexia/Anorex ic003-EatingDisorders.html wtopic.php?t=74542

AND FAILED o_ _fitness-- overweight-woman- running-on-trainer- treadmill.html m/2010/12/15/building-your- best-salad/ ation/diet-pill.htm WHEN YOU’VE TRIED EVERYTHING ELSE

AND IF YOU HAVE ANY OF THESE REASONS ON YOUR LIST… Make my time at the gym look like I’ve been to the gym I want my body back I eat right so I deserve to look right Wear spandex without embarassment

SCULPT YOUR BODY EFFORTLESSLY Source: recipes/traditional-playdough-recipe/ With Cool Sculpting!

COOL SCULPTING Freezing Fat Fast FDA Cleared (not yet approved) Minimal-no downtime Non-surgical treatment Gets rid of unwanted bulges No exercise, pills or diet required Not for obese people See results in 3 months or less

WHAT MAKES IT COOL? cool (kl) 1. Neither warm nor very cold; moderately cold: fresh, cool water; a cool autumn evening. 2. Giving or suggesting relief from heat: a cool breeze; a cool blouse. 3. Marked by calm self-control: a cool negotiator. 4. Marked by indifference, disdain, or dislike; unfriendly or unresponsive: a cool greeting; was cool to the idea of higher taxes. 5. Of, relating to, or characteristic of colors, such as blue and green, that produce the impression of coolness. 6. Slang a. Excellent; first-rate: has a cool sports car; had a cool time at the party. b. Acceptable; satisfactory: It's cool if you don't want to talk about it

Being fat isn’t cool. Liposuction and other fat-reducing surgeries aren’t cool. Spending all of your time at the gym without results is not cool. Eating healthy and not losing weight isn’t cool. No one wants or likes love handles or muffin tops.

“It’s called stubborn fat for a reason: no matter how much you eat healthy and exercise, it’s virtually impossible to lose those annoying muffin tops, love handles, and belly pooch. You’re left with two options: live with them or think surgery. Neither is cool by us.” Source: (2012)

Source: hevoices.com/2010_0 3_01_archive.html No ands ifs or buts about it, Cool Sculpting can make you the shape you want to be!

You can give up diet pills You can quit spending all of your time at the gym You can stop eating salads every day You can get back the body that you once had… or just the new body that you’d really like to have.

9/american-women-may-be- getting-larger-but-so-are-the-brits/ Microsoft Office Clipart

IMPLICATIONS Skinny doesn’t always mean “healthy” & Healthy doesn’t always mean “skinny” 09/anorexic-model_49.jpg

THE BODY AS ARTWORK Source: all images from Microsoft Office Clipart

WHAT IS MOST IMPORTANT? LOOKS? WEIGHT? HEALTH? Microsoft Office Clipart

COOL SCULPTING… Might be able to get you back to the body that you once had, but not the level of fitness, or level of health you were once at… Can help the audience achieve a look but negates the health benefits of exercise and eating well… Might have doctors and FDA clearance, but focuses on superficial values versus health benefits of weight loss.