TOURISM IN 2012 Trade Quarterly Growth Forum 1 on 1 03 February 2012

Contents 1.Feedback from previous TQGF 2. TKZN route to market 3.Market Segmentation 4.Looking back at Looking forward to 2012 a. Events b.Projects c.Shows

Feed Back From the Last TQGF CommentsFeedback Aviation- progressKSIA achieved over 5 mil passengers (J-D 2011). Emirates will increase the capacity to a 777 in June Tourism Products Registration Process Job function is now handled in PMB – DEDT office Brand Realignment process Workshops have been conducted at all the 11 districts Directional signage to the airport Over 20 airport signage have been erected 2012 INDABA Hosted Buyers Trade to forward names of suggested hosted buyers to be invited by SAT to Indaba to Patrick Mbalo 09 February 2012

TKZN Route to Market South African Tourism / Embassy Shows/ W/Shops TKZNB2B & B2C Associations Market Mapping & Packaging trends

Market Segmentation : Geographic Scope (SAT Strategy)

Travel Mole Awards Emirates Global Promotion IOC Spousal Programme LOOKING BACK AT 2011 Hosting Indaba 2011 HICA 2011 DVJ mega hosting Seatrade Africa forum Media partnership CBNC/Ukhozi Trade Shows World Golf Championship New brand identity World Health Tourism Congress COP 17 Events impact assessment East 3 Route

TKZN EVENTS Programme/ActivityTrade InvolvementDeadline and Contact person HICA 2012 Investment conference Please register with TBCSA for attendance 9-10 May 2012 Thomas Mathibela INDABA May 2012 KZN Exhibitor Briefing Trade encourage to set up meeting with hosted buyers in advance ● Trade to forward names of suggested hosted buyers to be invited by SAT to Indaba to Patrick Mbalo 09 February Feb 2012 Patrick Mbalo GEBECO (German speaking market) Edutainment to be hosted in KZN for 100 agents for workshop and educational Trade to ensure enlistment with Gebeco travel agent companies June 2012 Tony Nkadimeng

TKZN EVENTS Programme/ActivityTrade InvolvementDeadline and Contact person ECCO TOURS ACADEMY – MAY 2012 One of leading UK inbound tour operators. Through ongoing partnership with TKZN will be hosting their annual academy for their top agents in KZN for 3 days Trade to ensure enlistment with Ecco travel agent companies. Boni Mchunu EASTER CAMPAIGN Campaign to promote KZN domestically and introducing the new brand identity. Trade workshops in Gauteng and Free State Mall consumer activation News paper Events & consumer competition Participate by contributing towards the promotional giveaways that might be required Trade to send Easter specials 10 Feb 2012 Patrick Mbalo

TKZN EVENTS DURBAN JULY MEGA FAM Hosting of African trade along the DVJ for the purpose of showcasing the destination Packages of KZN to sell to the African and domestic market Participation at the workshop to be held on 06 July 2012 Sponsorship July 2012 Patrick Mbalo TRAVEL AGENTS FEDERATION OF INDIA CONFERENCE (TAFI) India has potential for growth; over 900 delegates will be attending Packaging KZN to the Indian market Sponsorship and partnership in hosting the conference September 2012 Patrick Mbalo EVENTS SPONSORSHIP Dusi Canoe marathon – Feb 2012 Midmar Mile 12 Feb 2012 Splashy Fe n April 2012 Comrades Marathon 3 June 2012 trade to package these eventsLihle Dlamini Programme/ActivityTrade involvementDeadline and contact person

TKZN PROJECTS Programme/ActivityTrade InvolvementDeadline and Contact person JOINT MARKETING AGREEMENTS TKZN has JMAs in key source market to drive sales Participate by hosting JMA partners when they are here for educational On going Region Managers SAT ONLINE PLATFORM Platform for trade to publish their current travel offers free of charge. SAT WORKSHOPS and TRADE SHOWS Invite KZN trade to participate and load their offers onto the site Trade to provide packages for TKZN to take to the workshops/shows On going Region Managers KZN GENERAL SALES AGENT TKZN has two GSA- Tourlink in Europe and AMG in UK Trade to send latest news to get awareness and promotion in UK & Germany On going Region Managers MARKET EXPANSION South America, Russia workshops Participate by hosting trade partners when they are here for educational On going Region Managers RESPONSIBLE TRAVEL JMA partners, who sells responsible tourism products and promote SME businesses around the world. A KZN website has been developed to promote KZN products to fill out the form to have their products as part of the Responsible Travel micro site Form available after TQGF and TKZN website Boni Mchunu

TKZN PROJECTS Programme/ActivityTrade InvolvementDeadline and Contact person CONSUMER SHOWS Gauteng Getaway Show Soweto Festival Beeld Holiday Show Send special packages to be sold at each shows Patrick Mbalo COMMUNITY PROJECTS Isibhubhu Royal Experience Lilane Hotsprings Expansion Urged to package these products especially the Reed Dance Give feedback to TKZN if they are sellable products Vukile Khuzwayo SAFETY AND AWARENESS A plan was developed by TKZN and partners Plan will be placed on the TKZN website and give feedback. Improvement in tourism incidences Vukile Khuzwayo

Tourism Calender -TRADE SHOWS Programme/ActivityTrade InvolvementDate Meetings Africa28 February – 01 March 2012 Trade is encouraged to attend these shows Send packages to TKZN to be promoted at these shows New York Times Show- USA1-4 March 2012 ITB- Germany7-11 March 2012 HICA Conference 9-10 May 2012 Indaba May 2012 IMEX- Germany22-24 May 2012 TOPRESA- France18-21 September 2012 ICCA20-24 October 2012 WTM- UK7-10 November 2012 EIBTM- Spain27-29 November 2012 FITUR- SpainJanuary 2013 Vakantiebeurs- NetherlandsJanuary 2013

Tourism Calender- CONSUMER SHOWS Programme/ActivityTrade InvolvementDate Gauteng Gateway Show31 Aug – 2 Sept 2012 Trade is encouraged to attend these shows Send packages to TKZN to be promoted at these shows Soweto Festival 23 – 25 Sept 2012 The Beeld 17 – 19 Feb 2012 Sanganai & Travel Expo Zimbabwe October 2012 Vakantiebeurs- NetherlandsJanuary 2013 New York TimesNew York 2 – 4 March 2012 Dates for workshops to be advised closer to the time

Thank You