PATRICK TANDY Director of Communications Maryland State Bar Association (410)

NABE Annual Meeting  July 2015  Chicago, IL

MARYLAND STATE BAR ASSOCIATION  Founded 1896  Voluntary bar  24,000+ members  30 Sections  30+ Committees

MSBA’S VIDEO ENTREE  Outside vendor hired to produce one-time promotional video  Three-and-a-half-minute video = $2,000  Enthusiastic Communications team proposed spending same or less to develop in-house video capabilities  Purchased video camera, editing software, basic accessories  Since incorporated mobile video production

WHY Should YOUR BAR Use VIDEO?

WHY USE VIDEO?  More accessible than ever  Meet members’ modern expectations  News  Promotional  Archival  Testimonials  Even just for fun!

NEWS FEATURES Maryland Bar Foundation’s 22 nd Annual Professional Legal Excellence Awards

SPECIAL FEATURES MSBA Executive Committee, Young Lawyers Section participate in Polar Bear Plunge to Benefit Special Olympics

PROMOTIONAL MSBA Annual Meeting

TESTIMONIAL MD LEGAL LIONS: Hon. Barbara K. Howe

ARCHIVAL Hon. Pamila J. Brown MSBA Presidential Installation Speech June 13, 2015

JUST FOR FUN! Young Lawyers Section Sun Run

OMG, WHERE Do I BEGIN?

WHAT DO WE NEED? Hardware  Video camera  File storage  Accessories

HD VIDEO CAMERA  Canon Vixia HG20  About $250  60GB storage  Pros: Compact, easy to use, better picture quality  Cons: Requires offloading files, more cumbersome than mobile, tablet

MOBILE VIDEO CAMERA  iPhone  $500 - $700  64GB storage  Pros: Highly portable, easy to use, shoot/edit/upload directly from phone  Cons: Lesser picture quality, not ideal for longer videos

HARDWARE: File Storage  Video files require considerably more space than photos  Files can quickly fill camera, hard drive memory  External drive (2TB = $100)  Cloud service (e.g., Dropbox)

HARDWARE: Accessories  Standard tripod ($20+)  Microphones (lapel, shotgun = $30+)  Lighting kit ($50)  Bag ($30)

WHAT DO WE NEED? Software  Desktop (PC / laptop) editing program  Mobile editing program  Platform / host

SOFTWARE: Desktop  Power Director ($80)  Adobe Premiere (several hundred dollars+)  Desktops programs offer more bells and whistles  More advanced transitions, styles  More output options

ADOBE PREMIERE

SOFTWARE: Mobile  Much less expensive than desktop options  Like smartphones and tablets, designed to be very intuitive  iMovie ($4.99)  Pinnacle Studio ($9.99)

PINNACLE STUDIO

SOFTWARE: Platform  How will we present our videos?  Many free hosting sites  External hosts saves your bandwidth  Create your own channel

MSBA YOUTUBE CHANNEL

MSBA VIMEO CHANNEL

Okay… WHO Is Gonna Do All of This? …so…

STAFF  Yourself  Existing staff members(s)  New employee/position  Enthusiasm helps

THE COST  Doesn’t have to send your budget to the moon  Mobile technology puts video capabilities within practical reach  One-time costs (hardware, software, accessories)  Ongoing costs (upgrades, staff time/travel expenses, stock content)

VIDEO PRODUCTION TIPS  Know your audience  Be patient – good editing takes time  Learn as you go  Get creative  Cannibalize ideas, make them work for you  Vendors for stock footage, stills, audio

PATRICK TANDY Director of Communications Maryland State Bar Association (410)