& #noiOnDemand If you are experiencing technical difficulties, please visit to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly.

& #noiOnDemand BUILDING YOUR CAMPAIGN WEBSITE Presented by Sarah Baker, Digital Director, Candidate Project August 2, 2012

& #noiOnDemand CandidateProject.org/academ y

& #noiOnDemand OBJECTIVE By the end of this session, you should have a basic understanding of the how to set up an effective website for your local campaign – from the logistics to the actual content.

& #noiOnDemand AGENDA Deciding to invest online Make a strategic plan Website logistics Website content Other online tools Review Q&A

& #noiOnDemand Presenter: & #noiOnDemand & #noiOnDemand Sarah Baker Digital Director, Candidate Project New Organizing Institute

& #noiOnDemand What kind of online presence makes sense for your campaign?

& #noiOnDemand RESOURCES

& #noiOnDemand (it’s not just about the money.)

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& MAKE A STRATEGIC PLAN

& #noiOnDemand Your online strategy should ONLY exist as a function of your campaign.

& #noiOnDemand Will it get you closer to your goal? Will it use your resources creatively to shift power? Does it build new resources? Will it create organizational capacity? QUESTIONS TO ASK WHEN CHOOSING TACTICS

& #noiOnDemand THE LADDER OF ENGAGEMENT

& #noiOnDemand INTEGRATE

& #noiOnDemand A TOOL TO SUPPORT YOUR STRATEGY: Your Campaign Website

& #noiOnDemand CRAFTING A BASIC CAMPAIGN WEBSITE

& #noiOnDemand BUY A GOOD URL (URL = Website Address) MariaJohnson.com ElectMariaJohnson.com MariaforAssembly.com or MariaforHatfield.com Beware of time-bound URLs like MariaJohnson2012.com

& #noiOnDemand WEBSITE CONTENT

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& WEBSITE MUST- HAVES Candidate Name as it will appear on the ballot Specific office being sought City Council District 14 v. City Council Date of the Election (and election type) Vote in the Democratic Primary on Tuesday, June 26 th

& #noiOnDemand SITE SECTIONS: Candidate Bio Keep it brief Keep it relevant Weave in why you’re running

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& SITE SECTIONS: Voting Info WHEN is the election? WHO is eligible to vote? WHERE can people vote? Bit.ly/VIP-Google-Gadget

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& SITE SECTIONS: Issues & Message Message Tips: Get your 'foot in the door' 27 Words - 9 Seconds - 3 Points (The average newspaper quote is about 30 words long, the average TV quote is about 10 seconds.) No more than 3 points - stay focused and on message "I think it's time to shake things up: Time to support our schools, time to clean out City Hall, and time to bring jobs back to Anytown."

& #noiOnDemand SITE SECTIONS: Issues & Message Message Principals: Always know your purpose/objective (Ask?) 5 C's - Concise, Clear, Consistent, Convincing, Contrastive K I S S Repetition, Repetition, Repetition

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& SITE SECTIONS: Issues & Message Choose issues that are relevant to your community, the office you’re seeking and your message. Keep it brief.

& #noiOnDemand SITE SECTIONS: Online Donations Paypal is not a bad option for local campaigns

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& QUESTIONS? CandidateProject.org/academ y