Danish Agriculture Advisory Service INTEGRATED FARM MANAGEMENT SYSTEM Reus, september 30 th. 2004 Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated Farm Management System

Danish Agricultural Advisory Service, National Centre Præsentation Danish Agricultural Advisory Service, National Centre

A Few Facts about Danish Agriculture Denmark 43,000 km2 5.3 mill inhabitants 3% farm owners and employed in agricultural sector 62% farm land 2.7 mill ha cultivated land 50,000 farms Agriculture 24 mill pigs slaughtered per year 23 piglets/sow/year 2.90 kg feed/kg gain 580,000 dairy cows 8,500 kg milk/cow/year 7.5 ton winter wheat per ha land Production of food for 15 mill people

Danish Agricultural Advisory Service The link between theory and practice! 50.000 farmers 60 local centres Farmers Agriculture University, Research, institure, trials, etc 1 national center Danish Agricultural Advisory Service, National Centre

Local Family Farmers’ Associations Local advisory centres Organization Danish Agriculture National Centre Local Farmers’ Unions Local Family Farmers’ Associations 78 % 17 % Local advisory centres Farmers/members Organising and/or administrative connection Advice and Information flow

The vision of Danish Agricultural Advisory Service The partnership is a co-operation between local advisory centres and the National Centre Each farmer is unique – and is to be advised accordingly In co-operation we will supply each farmer with the best professional and integrated advisory services on the market We will assist the farmer in optimising all aspects of his farm We supply the best specialists  

Relations between the National Centre and farmers Farmers are our: Owners Users Customers Key words: Impartialness Non-profit Best and cheapest advisory services available

Farmers’ demand for advisory services Farmers of today are: Farm managers Raw material producers Nature managers Livestock keepers Employers Billede fra Landsbladet (?)

Tasks of the National Centre Specialised advisory services Knowledge and information dissemination Development activities Trials and studies Education, in-service training, and courses Operational and service tasks Billede fra LR-arkiv (?)

Specialised advisory services Crop production and protection Dairy and meat production Pigs Economics & Law Building & Technique Horses Poultry Fur animals

Knowledge and information dissemination LandbrugsInfo / WebInfo Newsletters and pamphlets Lectures Articles in agricultural magazines Experience exchange groups Press releases Reports and annual reports

Development Work IT-systems e.g. INTEGRATED FARM MANAGEMENT SYSTEM and FarmWatch Quality management and documentation Breeding development, cattle

Trials and studies National Field Trials, cropproduction FarmTest Project farms

Education, in-service training and courses Farmer education In-service training of advisors and farmers E-learning

Operational and service tasks Livestock registration Accounting system Ø90 INTEGRATED OFFICE MANAGEMENT SYSTEM Stud book keeping Potato inspection

Integrated Farm Management System (IFMS)

Agenda Why are we developing it-systems at the DAAS Integrated Farm Management System (IFMS) history - the idea and vision behind The IFMS today – an overview Introduction to the different modules - and how they add value to the farmer Marketing, sales and service Customer groups and sales organization Export to other countries Financial aspects of developing and running the IFMS Future – what´s comming?

Why are we developing it-systems? To give the farmers the best foundation for making the right decision about how to manage his farm IT-systems are very efficient tools because.. we can incorporate the newest research results and agricultural knowledge in the IT-systems it is an easy way of registering ”events” on the farm we can store comprehensive data-set from the specific farm information and data is awailable ”anywhere you need it”

Integrated Farm Management System (IFMS) Idea and vision One integrated system with modules for all lines of production and economic management on the farm Same system for farmers and advisers Data integration with other systems (mainframe) No multiple keying of same information – but reuse of data whereever possible PC-based – and with same user-interface for all modules History 1990 – 1 generation was released (dos) 1994 – 2 generation was released (dos) 1997-2001 – 3 generation was released (windows)

The basic model for use of IFMS The crop production adviser prepares a fieldplan indicating crop and yields. He also makes a cultivation plan for each field including seed, manure, fertilizer, plantprotection etc. The pig production adviser prepares a plan showing production and sales of pigs, feedstuff demand etc. The farmer sends the registered data to his adviser at the local advisory center. A production control and financials control gives a total result for the whole farm and shows where production results are different from plans New plans are made based on empiric productiondata from previous periods The economic adviser takes over and transfers the production plans to a financial budget for the whole farm The basic model for use of IFMS Plan The farmer makes the registration of data needed for control, i.e. what pesticides is used, the yields harvested, the money spent and income recieved from selling products Budget Control (Budget/Production) The production is carried out according to the scheduled plans Production Registration of data

IMFS – 7 modules, 25 programmes Plantproduction Pigproduction Cattleproduction Machinery Economy Farmplanning Green accounts

Plantproduction Programs: Value for the farmer Field Journal Pocket farm – an application for PDA Fertiliser Plan Value for the farmer Total overview of planed actions in the fields Easy access to information and registration – also ”on location” Useful reports i.e. fertiliserplan, pesticide log book, purchase list etc. All data and documentation needed for seeking EU-subsidy

Pigproduction Programs: Value for the farmer: Management, Statement and Analyses for sows Weaner management and Statement Slaughter Pig Management and Statement Feed Optimisation Value for the farmer: Calculating the cheapest feed formula Easy access to information and registration about each individual sow – also ”on location” Management lists for daily use and efficiency control with numerous key figures Sensitivity analysis showing economic consequences of changes in production

Cattleproduction Programs: Value for the farmer: Strategic planning Feed planning One-day feedcheck Production statement Value for the farmer: Provides a quick overview of the daily feedin Management lists for daily use Optimise the feed mix – for individual cows or for herdgroups Identifies focus areas within the production Dataintegration to Central Cattle Database

Machinery Programs: Value for the farmer MachineryJournal Capacityplanning Cost/benefit analysing Calculate machinery and working costs of each field Workslists for employes

Economy Programs: Value for the farmer Easy to use book-keeping Cash-recording Budget Invoicing Productionbudget and –control Value for the farmer Easy to use book-keeping Cash-credit balance VAT-returns Planing and –control tool for the entire production on the farm Dataexchange with the central accountingsystem ”Ø90”

Green Accounts Provides documentation for Value for the farmer Nutrients accounts at farm level Energy Water Waste – e.g. waste water, fuel tanks etc. Value for the farmer Overview of ressources spent Optimising ressource use Information to stakeholders

Farm Planning Value for the farmer Stratetic planning for the farm for the next 1-5 years More than 100 standard calculations on crops and animal production Rules for obtaining EU-subsidy for crop production and cattle production is fully incorporated Many copy- and alternative-functions Value for the farmer Make af plan and budget in 10 minutes! Make an alternative plan in 5 more minutes! Calculate the effect of altered prices, production or EU-subsidy

Farm Planning elements Standard-calculations Production Budget The farm plan and budget EU-subsidy rules Subsidy for organic production Production control 1-5 years strategic FarmPlan with alternatives

Primary customer groups Aprox. 8.500 farmers 7.000 have Cash-entry programmes Aprox. 2.500 advisers on local advisory centres 32.000 fertilizerplans (>90% of total in DK) 7.000 budgets 5.000 feedplans All agricultural colleges in Denmark Other customers i.e. private advisers, research institutes etc.

Marketing, sales and service Local advisory centres: Advisers use the programs actively themselves Are selling programs to the farmers Offers support to the farmers Gives valuable inputs to future developing DAAS: Central registration of all customers Distributes new versions (CD’s) and servicepacks (webservice) to all users Offers support to advisers and to farmers (hotline, mailservice and website) General marketing activities and support to local marketing

Export to other countries IFMS is prepared for multi language easy to translate, but – many features apply only to danish terms, norms and legislation IFMS is currently sold to: Finland (Cattleproduction) Norway (Pigproduction) We are seeking potential new partners for further developing – also outside Denmark!

Financial aspects of developing and running the IFMS Aproximately 30 man-year is allocated to IFMS at the DAAS The work with collecting information, research results, altered norms and subsidy-rules and transforming it into specifications for programming is not covered from sale. Income from sale and subscripting covers the actual programming, administration and service om the IFMS. Conclusion: Running a system as IFMS is highly expensive and requieres a large number of customers.

Future – what’s comming? Highspeed Internet to all Wireless LAN on the farms GPRS-communication Datacollecting via intelligent equipment i.e. chips In the stables On the machinery On the animals? Gives opportunities for IFMS and other IT-systems Mobile access to data from mobile-/smart phones and PDA Many registrations can be don automatically Early warning systems will be improved

WebInfo / LandbrugsInfo transfer of professional agricultural information www.landbrugsinfo.dk

Danish farming & ICT If you have 100 advisers 100 have an online connected PC If you have 100 farmers (2002 survey) 64 have a PC 55 are connected to the Internet 32 are online at least once-a-week 18 are online daily

Sessions by Day Sessions Graph This report shows the activity on www.lr.dk in terms of Visitor Sessions over time. Calculation Methodology A 'Session' is defined as a series of clicks on www.lr.dk by an individual visitor during a specific period of time. A Session is initiated when the visitor visits www.lr.dk, and it ends when the browser is closed, or there is a period of inactivity (30 min.).

Decision support Feed planning in beef cattle production Varity selection with SortInfo / SortSelection Weather radar and local weather forecasts Machinery selection – Agrimach database Online plant protection – Internet, PDA, smartphone Break-even analysis + many more

WebInfo – facts Established in 1997 – has now completely replaced a paper based information system. All the local advisory centres use WebInfo More than 60.000 documents Approximately 50 online applications Between 50 – 100 new documents per week. Approximately 4.000 – 5.000 sessions per day (week days)

Local weather forecast on request Delivered by using SMS

Rain radar Available on the mobile phone

Thousands of articles about almost any subject concerning agriculture

Development in productivity 80 100 120 140 160 180 200 220 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 Index 1990=100 Agriculture All sectors Food industry The public sector