COMMUTERS – OVER 25’s IT’S ALL ABOUT COMFORT, COST & CONNECTIVITY Claudia, Alexander, Jean-Luc, Laura, Jess, Yassmine, Georges

COMMUTER’S CHARACTERISTICS 3 important aspects:  TIME  COSTS  COMFORT  “young performers and professionals”  convenience  Possibility to work on the train Free choice of transportation

SAVING WORK TIME “WEAR AND TEAR” COSTS CAR PARKING EFFICENCY ACCESS TO REFRESHMENT IN A NUTSHELL COMFORT FACILITIES

SHORT TERM SOLUTIONS Application for android and apple Individual information ▫ Location & destination ▫ Travelling possibilities Intermodal ▫ Bus, train and tram Real time information

SHORT TERM SOLUTIONS Application for android and apple Individual information ▫ Location & destination ▫ Travelling possibilities Intermodal ▫ Bus, train and tram Real time information

SHORT TERM SOLUTIONS Application for android and apple Individual information ▫ Location & destination ▫ Travelling possibilities Intermodal ▫ Bus, train and tram Real time information

SHORT TERM SOLUTIONS Marketing: Focusing on the cost-advantage of public trans. 16 p/mile [annual ticket] vs. 31 p/mile [Ford Focus] Individual information about commuting to work Comparison of time and costs: CAR (traffic jam/fuel, insurance, maintenance,…) vs. PUBLIC TRANSPORT (delays/season ticket)

LONGTERM SOLUTIONS PUBLIC TRANSPORT CARD TECHNOLOGY INTERMODAL IMPROVED MONITORING FASTER SERVICES IMPROVING THE CONNECTIVITY FREQUENCY INTEGRATED TIMETABLES IMPROVING THE COMFORT SPACE & WI-FI QUIET ZONES ADVERTISE IMPROVMENTS

CONCLUSIONS Marketing strategy: Emphasize the strength of the public transport HOW? App Public Transport Card Improving comfort & connectivity