USING ONLINE COMMUNICATION TOOLS in Your Admissions & Records Office

It is Extremely Effective It is Extremely Effective It is Preferred by Your Students It is Preferred by Your Students It is Free and Manageabl It is Free and Manageable Powered by

Our definition – using web & mobile technologies to engage with students; establishing the sense of “community” through frequent social interaction Our definition – using web & mobile technologies to engage with students; establishing the sense of “community” through frequent social interaction Oops – wrong concept of social Oops – wrong concept of social Combination - Facebook, live chat & Twitter Combination - Facebook, live chat & Twitter

Who is already using Facebook, live chat, Twitter, or something else? Who is already using Facebook, live chat, Twitter, or something else? Describe your experience … briefly Describe your experience … briefly

Similar to the Listserve community: exchange ideas, questions answered, and common bond Similar to the Listserve community: exchange ideas, questions answered, and common bond Take the idea of the Listserve community one step further – engaging the students to build a social community Take the idea of the Listserve community one step further – engaging the students to build a social community

Start slow Start slow Choose one social media tool to start Choose one social media tool to start Research your college website – what social media is currently being used? If none, start with public relations / webmaster Research your college website – what social media is currently being used? If none, start with public relations / webmaster Make one posting per week Make one posting per week Co-author messages with Director of Admissions Co-author messages with Director of Admissions

Time-critical info (i.e. registration deadlines) Time-critical info (i.e. registration deadlines) Last-minute changes on class offerings (i.e. new offerings – register now) Last-minute changes on class offerings (i.e. new offerings – register now) Fees & payments (i.e. drop for non-payment – pay now) Fees & payments (i.e. drop for non-payment – pay now) Events (i.e. speakers on campus, transfer workshops, ASG socials) Events (i.e. speakers on campus, transfer workshops, ASG socials) Athletic & club awards received Athletic & club awards received Hours of operation, campus closures & system down (i.e. extended hours beginning of semester) Hours of operation, campus closures & system down (i.e. extended hours beginning of semester) Campus emergency & crisis Campus emergency & crisis LAST but not least – social & engaging info LAST but not least – social & engaging info

EXTREMELY EFFECTIVE 12-week class offerings – 25% filled within 2 days – would have taken at least a week or two 12-week class offerings – 25% filled within 2 days – would have taken at least a week or two Smooth transition to online Add Code – no more paper add cards – significantly decrease human errors, paper costs & scanning resources Smooth transition to online Add Code – no more paper add cards – significantly decrease human errors, paper costs & scanning resources Questions asked through live chat – decrease # of phone calls & in-person Questions asked through live chat – decrease # of phone calls & in-person

PREFERRED METHOD BY STUDENTS Age groups of 18, 19, and 20 year-old students make up 70% of SCC Fall 2010 enrollment Age groups of 18, 19, and 20 year-old students make up 70% of SCC Fall 2010 enrollment 79% of Facebook users b/w ages of % of Facebook users b/w ages of SCC Facebook monthly active users increased 220% over 5-month period SCC Facebook monthly active users increased 220% over 5-month period Refer students to college website – give them links w/in answers on Facebook & live chat Refer students to college website – give them links w/in answers on Facebook & live chat

FREE & MANAGEABLE MEEBO offers live chat – free MEEBO offers live chat – free Facebook & Twitter are free Facebook & Twitter are free Easy to implement–no need for a technical degree Easy to implement–no need for a technical degree Manageable – do not need dedicated person – Facebook provides automatic notifications & weekly summary Manageable – do not need dedicated person – Facebook provides automatic notifications & weekly summary Powered by

At first a couple of hours a week At first a couple of hours a week Now 30 minutes every other day – create messages, check links Now 30 minutes every other day – create messages, check links Not recommended to post every day – look at other campus postings – don’t overdue it! Not recommended to post every day – look at other campus postings – don’t overdue it! Part of daily activities / responsibilities Part of daily activities / responsibilities

Young-minded, energetic person Young-minded, energetic person A social person A social person Likes working with technology – not afraid to try new things Likes working with technology – not afraid to try new things Highly organized Highly organized Good writing skills Good writing skills

Instant notification to FB administrator when someone posts on your FB wall Instant notification to FB administrator when someone posts on your FB wall

Weekly summary ed to FB administrator

Analytic tool of your college website statistics Analytic tool of your college website statistics Provide user statistics: gender & age groups, cities, mobile devices used, external referrers Provide user statistics: gender & age groups, cities, mobile devices used, external referrers Use statistics to track trends (Dean Hopkins) Use statistics to track trends (Dean Hopkins) Director of A&R use statistics for Board meetings – college administrators love statistics (Linda Miskovic) Director of A&R use statistics for Board meetings – college administrators love statistics (Linda Miskovic)

Build a sense of community w/o self- promotion (reply using the student’s first name, make it conversational, engage in their social issues) Build a sense of community w/o self- promotion (reply using the student’s first name, make it conversational, engage in their social issues) An evolving tool (i.e. not afraid to test new features) An evolving tool (i.e. not afraid to test new features) Establish guidelines (i.e. cannot post videos, block words) Establish guidelines (i.e. cannot post videos, block words) Not a bulletin board (i.e. room for rent) & not a swap meet (i.e. used book for sale) Not a bulletin board (i.e. room for rent) & not a swap meet (i.e. used book for sale) Administrator can hide or pull a posting/comment & block students Administrator can hide or pull a posting/comment & block students

THE MOST EFFECTIVE SOCIAL NETWORKING IN AN A&R ENVIRONMENT MAY BE A COMBINATION OF: Facebook, live chat, Twitter, YouTube & Camtasia Facebook, live chat, Twitter, YouTube & Camtasia  Facebook & Twitter to engage  Live chat for individual questions  YouTube to “show” – talking directions (need closed captions though) Future technologies Future technologies  Blogging, mobile apps for registration

MEEBO – live chat MEEBO – live chat Facebook Facebook Twitter Twitter

Anyone? Anyone?

Facebook Facebook MEEBO (live chat) MEEBO (live chat) Bit.ly (shorten links) Bit.ly (shorten links) Twitter Twitter YouTube YouTube Camtasia software Camtasia software Hubspot (free webinars) Hubspot (free webinars) Mobile device apps Mobile device apps

Linda Miskovic – Director of Admissions & Records – Santiago Canyon College – Linda Miskovic – Director of Admissions & Records – Santiago Canyon College – Dean Hopkins – Electronic Media Specialist – Santiago Canyon College – Dean Hopkins – Electronic Media Specialist – Santiago Canyon College – Loann Tran – Admissions & Records Specialist II – Santiago Canyon College – Loann Tran – Admissions & Records Specialist II – Santiago Canyon College –