The Northwestern Mutual Life Insurance Company – Milwaukee, WI Six Steps To Self-Employment Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU

* National Association of the Self-Employed November 11, 2003 The Self-Employed In America  Many people dream of being in business  1 in 10 are self-employed  Women start-ups outpace men by 2 to 1*

National Association of the Self-Employed November 11, 2003 Self-Employment Survey  Focus on family  Greater flexibility  Independence

Reasons to be Self-Employed  Be your own boss  Make the best use of your skills and knowledge  Unlimited earning potential

Reasons to be Self-Employed  Be rewarded for your hard work  Excitement of being in business for yourself  Are your interests the same?

Fact or Myth? Self-Employment Requires: 1. Hard Work 2. High Risk 3. Lonely Odyssey

Self-Employment Options Consultant/Contractor Franchise Owner Sales Agent/Representative Small Business Start-up SOURCE: Self Management Group

Supply & Demand or Demand & Supply? How do I choose?

Six Steps to Self-Employment

STEP 1: Your Self-Employment Profile  Inherent Characteristics & Attitudes  Strengths & Areas for Development  Choose a business that suits you Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 1 1

STEP 2: Explore Natural Markets  Personal Interest  Contact with Customers  Expertise Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 2 2

STEP 3: Choose Your Best Opportunity  Complete Needed Research  Determine Best Market Potential Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 3 3

STEP 3: Choose Your Best Opportunity  Talk to Customers  Read  Internet  Government Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 3 3

STEP 3: Choose Your Best Opportunity  Competition  Experts  Opportunity Providers Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 3 3

STEP 4: Create Your Best Structure  Design the Business for the Customer  Design the Business for You Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 4 4

STEP 4: Create Your Best Structure  Legal  Location  Sales System  Customer Service Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 4 4

 Administration  Inventory  Your Roles  Financing STEP 4: Create Your Best Structure Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 4 4

STEP 5: Market and Sell For Results  Create a Powerful Marketing Network  Use Low Cost and No Cost Marketing to Create Sales Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 5 5

Examples:  Business Cards  Web Sites  Refrigerator Magnet!  Demonstrations Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU STEP 5: Market and Sell For Results 5 5

STEP 6: Self Manage Your Success  Realistic Expectations of Success  Internal Motivation to Succeed  Self-commitment to the Attitudes and Actions Needed Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU 6 6

The Right Answers  I expect to be successful  I am motivated to do something about it  I am committed by attitude and action to be self-employed

Six Steps To Self-Employment  The self-employed take risks  There’s no other way  Dreams don’t come with guarantees Six Steps To Self-Employment Author, Kevin Hood, John C. Marshall, Phd., Bob McHardy, CLU