Keith Urban Concept: Jealous of hearing all your friends talk about how great Keith Urban was in Concert? Didn’t get to see his amazing guitar skills live.

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Presentation transcript:

Keith Urban Concept: Jealous of hearing all your friends talk about how great Keith Urban was in Concert? Didn’t get to see his amazing guitar skills live and up close? Well, we are giving you another chance to see Keith Urban live in concert this Stampede during the “Virgin Mobile Stampede Concert Series”. Be listening to the Odd Squad in the Mornings and the Rhodes show in the afternoons for your chance to Beat the Box Office. Country Club Members keep an eye on your inbox for an exclusive pre-buy offer! Still don’t have your tickets to the show? Join Scott Phillips live on location at the Calgary Stampede for your chance to win tickets to see Keith Urban that day! From your ticket to the Stars, Country 105! Promotion Details: Liners On Air Contest Occasion Morning Show Contest Occasion Contest Launch Announcement On Air Calendar Inclusion Station Personality Host/ Emcee Station Cruiser Visit Station Promo Host Weekly E-Newsletter Inclusion Exclusive E-Newsletter Contest Promo Player Slide Contest Page Listing Concert Page Listing Country 105 iPhone Events App Inclusion

Keith Urban Promotional Outline Details Phase One: BTBO Liners (Feb 27 – March 5) 14 Occasions$ 2, 548 Morning Contesting (Feb 27 – March 7) 7 Occasions $ 4, 585 On Air Contesting (Feb 27 – March 7)7 Occasions $ 3, 822 Contest Launch Announcement (Feb 27)1 Occasion $ 728 Exclusive E-Newsletter (TBD)1 Occasion $ 5, 800 Contest Page Promo Player (Feb 27 – March 5)1 Week $ 400 Contest Page (Feb 27 – March 5)1 Occasion $ 1, 000 Contest Listing Page (Feb 27 – March 5) 1 Week $ 230 Phase One Total Promotional Value: $ 19, 923 Phase Two: Sustaining Promotions On Air Concert Calendar (Feb 27 – July 12)136 Occasions$ 32, 640 Concert Listing Page (Feb 27– July 12) 19 Weeks $ 4, 370 Iphone App Events (Feb 27 – July 12) 19 Weeks $ 2, 550 Phase Two Total Promotional Value: $ 39, 560 Phase Three: On Air Contesting Liners (April 28 – May 4) 14 Occasions$ 2, 548 Morning Contesting (April 28 – May 2)5 Occasions$ 3, 275 Weekly E-Newsletter (April 29)1 Occasion $ 1, 200 Contest Page Listing (April 28 – May 4) 1 Week$ 230 Contest Page (April 28 – May 4)1 Occasion$ 1, 000 Contest Page Promo Player (April 28 – May 4) 1 Week $ 400 Phase Three Total Promotional Value: $ 8, 653

Keith Urban Phase Four: Day of Contesting/ Day of Show Liners (July 9-11)6 Occasions $ 1, 092 On Air Contesting (July 12) 5 Occasions $ 2, 730 Weekly E-Newsletter (July 8)1 Occasion $ 1, 200 Station Personality Host/ Emcee (July 12) **1 Occasion$ 575 Live Broadcast (July 12) **1 Occasion $ 13, 000 Station Cruiser Visit (July 12) 1 Occasion $ 250 Station Promo Host (July 12) 2 Occasions $ 750 Phase For Total Promotional Value: $ 19, 597 Total Promotional Value: $ 87, 733 ** Pending Programming Approval

Keith Urban Calgary Stampede to Provide: Scheduled Buy of $ 2, 000 with Corus Radio Sales Rep Kari Griffth. Full Details and Copy Information Including Associated Images and Logos Provided to Jessica McGrath no later than 2 weeks prior to commencement of promotion. Fifty-two (52) Tickets to Keith Urban at the Soctiabank Saddeldome July 12 th Provided to Jessica McGrath later than 2 weeks prior to commencement of promotion. Six (6) Tickets for announcers to Keith Urban at the Soctiabank Saddeldome July 12 th Provided to Jessica McGrath later than 2 weeks prior to commencement of promotion. Corus Radio Calgary Staff Pre-buy. Inclusion of Corus Logos in all associated online and print marketing materials where applicable. Promotion Pending Approval from Corus Radio Legal. Confirmation of Promotional Outline and Commitment to prizing by FEBRUARY 12 TH or inventories will be released Any changes to the above proposal may alter Corus Radio Calgary’s promotional commitment. We look forward to working with you on this promotion!________________ Client Today’s Date Jessica McGrath Promotions Coordinator Corus Radio Calgary P: E: