Visual Design. What makes something beautiful? (it’s in the eye of the beholder)

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Presentation transcript:

Visual Design

What makes something beautiful?

(it’s in the eye of the beholder)

Key Concepts (color) grids and alignment typography depth texture iconography

grids and alignment

What’s wrong with this? How does alignment affect our perception of this slide? Does the design feel balanced? What captures your attention? What would make this better?

What’s right with this? How does alignment affect our perception of this slide? Does the design feel balanced? What captures your attention? What would make this better?

grids and alignment

serif vs. sans-serif

More popular for print design, best at high resolution

serif vs. sans-serif More popular for web design, robust at low resolution

What’s the difference between all three of these lines?

Let’s compare tight leading To some loose leading

Let’s compare tight leading To some loose leading 80% 150%

fuckyeahkeming.com

vs.

depth

texture subtlepatterns.com

vs.

iconography thenounproject.com