HOW TO BUILD A N INSTORE DISPLAY DISPLAY STAGES Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY 10 Tier Principle to ensure your Window displays succeed. 1.Have your Marketing Strategy planned. 2.Commit to a timeline. 3.Identify your product mix. 4.Understand what type of display you want to create. 5.Identify your KEY ELEMENT. 6.Plan you “Connect” in store. 7.Ensure your staff are briefed. 8.Have your POS and accessories. 9.Commit to driving the promotion 10.Plan your exit strategy. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY Ticked the Boxes ? You have just created a Visual Merchandise strategy Its now time to build your display Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 1 – Blank Canvas Clear out your space, start with blank canvas Find your central point and create your display outwards and upwards from there, this will allow you to create a symmetrical display. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 2 Evaluation Continuously check your display from the exterior to ensure you are filling the space and working to your plan. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 3 - Foundation Lay any coverings you require on the ground and hold in place with weights. Position your shelving or slat wall in place. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 5 – Adding Props Start to add in your additional props you want to use in your display, we have used additional cane baskets in this case, to ensure that our Plush stays in place. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 6 – Key Element Identify and place your Key Elements in the display, in this case our Key Element was Plush – We identified earlier that we wanted to drive our Plush representation in store.. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 7 – Evaluation Outside again, check your Heights, spacing, look for gaps in props, check your symmetry and Key Element placement Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 8 – Product Placement Start placing your products in your display, staring with the largest and continuing on with your smaller products. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 9 – Negative Space Continue to place products into your negative spaces Gift Bags Roses Choc Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 10 – Finalise Products Complete your product placement, adding additional seasonal products to promote cross sales Greeting Cards Roses Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 11 - Props Place your props throughout the display, ensuring that any negative spaces are filled Balloons Crepe Paper Table Decs Gift Boxes Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 12- Point of Sale Ensure you place your POS, directly above your products, leaving only a gap of cm maximum Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 13 – Face and Tidy Face your products, tidy your display, stand back and study the story, get a pair of fresh eyes to look over the display. Magnetic! Merchandise & Strategic Marketing Consultants

HOW TO BUILD A N INSTORE DISPLAY STAGE 14 – Attention During the life of your display, ensure it gets constant attention, keep it tidy, check it every morning to make sure product or props have not moved, keep it fresh and new. STAGE 15 – Analyse Once your promotion is over, its critical that you measure the success of the campaign, look at Costs in Vs Sales out, ensure you data is correct, you cannot truly measure the success of your campaign unless you have complete data integrity. Magnetic! Merchandise & Strategic Marketing Consultants

In today’s challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs. But in reality, visual merchandisers can help economise by avoiding costly mistakes, and actually increase sales and profits. With assistance and guidance from a professional, VM a retailer can eliminate errors, saving time and money. It is important to understand that the visual merchandiser is there, not only to impose ideas, but to help clients articulate their own personal style and bring these ideas to life.. Conclusion Magnetic! Merchandise & Strategic Marketing Consultants