@savvypanda ● #InboundEdu ● savvypanda.com Presented by: Gabe Wahhab President – Savvy Panda, Master Inbound Co-Founder - jInbound

@savvypanda ● #InboundEdu ● savvypanda.com

Know Your User

@savvypanda ● #InboundEdu ● savvypanda.com Understand Why People Buy

@savvypanda ● #InboundEdu ● savvypanda.com Determine What Makes People Not Buy

@savvypanda ● #InboundEdu ● savvypanda.com Align Customer Intent and Page Purpose

@savvypanda ● #InboundEdu ● savvypanda.com

You don’t sell features. You sell solutions to problems.

@savvypanda ● #InboundEdu ● savvypanda.com Bring out your users “Pain Points”

@savvypanda ● #InboundEdu ● savvypanda.com Remind your Prospect of Pain

@savvypanda ● #InboundEdu ● savvypanda.com “Why should I buy from you instead of a competitor?”

@savvypanda ● #InboundEdu ● savvypanda.com Is your sales copy addressing the customer’s most important objections up front?

@savvypanda ● #InboundEdu ● savvypanda.com Pre-qualify your users with questions up front

@savvypanda ● #InboundEdu ● savvypanda.com Make copy concrete and emotional

@savvypanda ● #InboundEdu ● savvypanda.com Use Long Copy?

@savvypanda ● #InboundEdu ● savvypanda.com Make sure your subheadline flows smoothly into your body copy.

@savvypanda ● #InboundEdu ● savvypanda.com Make sure your subheadline flows smoothly into your body copy.

@savvypanda ● #InboundEdu ● savvypanda.com Test your sales copy as more personalized

@savvypanda ● #InboundEdu ● savvypanda.com Take out every instance of “I” in your copy and rewrite it so that the emphasis is on “You”/”Your”

@savvypanda ● #InboundEdu ● savvypanda.com Use P.S.

@savvypanda ● #InboundEdu ● savvypanda.com Put the most important information you want visitors to read at the top and bottom of your page.

@savvypanda ● #InboundEdu ● savvypanda.com Make your first paragraph short, no more than 1-2 lines

@savvypanda ● #InboundEdu ● savvypanda.com Use active language alongside text that creates urgency

@savvypanda ● #InboundEdu ● savvypanda.com Break up long paragraphs into small, easily scanned “chunks”

@savvypanda ● #InboundEdu ● savvypanda.com Cut Down Your Text

@savvypanda ● #InboundEdu ● savvypanda.com

Microdata

@savvypanda ● #InboundEdu ● savvypanda.com Video Site Maps

@savvypanda ● #InboundEdu ● savvypanda.com Indexable Images

@savvypanda ● #InboundEdu ● savvypanda.com Clear Copy in Meta

@savvypanda ● #InboundEdu ● savvypanda.com

How Long is This Going to Take?

@savvypanda ● #InboundEdu ● savvypanda.com Draw attention to important information with hand-drawn arrows, underlines and asterisks.

@savvypanda ● #InboundEdu ● savvypanda.com Check your error pages

@savvypanda ● #InboundEdu ● savvypanda.com Use real photos instead of corny stock pictures

@savvypanda ● #InboundEdu ● savvypanda.com Include video testimonials or audio along with a customer’s photo

@savvypanda ● #InboundEdu ● savvypanda.com Let visitors participate in your page

@savvypanda ● #InboundEdu ● savvypanda.com Validate your forms so that they give real guidance

@savvypanda ● #InboundEdu ● savvypanda.com Your reputation can’t be bought

@savvypanda ● #InboundEdu ● savvypanda.com Can the visitor get to where they want to go on your site in 3 clicks or less?

@savvypanda ● #InboundEdu ● savvypanda.com Put the most important information “above the fold” on your website

@savvypanda ● #InboundEdu ● savvypanda.com A more personal approach breeds comfort and familiarity.

@savvypanda ● #InboundEdu ● savvypanda.com Your privacy policy link should not open a new page

@savvypanda ● #InboundEdu ● savvypanda.com

Have you tested adding credibility indicators to your website?

@savvypanda ● #InboundEdu ● savvypanda.com Provide results-oriented testimonials

@savvypanda ● #InboundEdu ● savvypanda.com Has your site been featured in the news or on industry- leading sites?

@savvypanda ● #InboundEdu ● savvypanda.com

Call to Actions at Bottom of Blog

@savvypanda ● #InboundEdu ● savvypanda.com Side Bar CTAs

@savvypanda ● #InboundEdu ● savvypanda.com Make sure they are for all parts of funnel

@savvypanda ● #InboundEdu ● savvypanda.com

Make it Clear What the Offer Is

@savvypanda ● #InboundEdu ● savvypanda.com Make It Action Oriented

@savvypanda ● #InboundEdu ● savvypanda.com Keep it Above the Fold

@savvypanda ● #InboundEdu ● savvypanda.com Match Landing Page Headline

@savvypanda ● #InboundEdu ● savvypanda.com Test the shape, color, size and wording of your Call to Action Button.

@savvypanda ● #InboundEdu ● savvypanda.com Use whitespace effectively in your design so that it draws the eye in toward the call to action

@savvypanda ● #InboundEdu ● savvypanda.com

Kill captcha

@savvypanda ● #InboundEdu ● savvypanda.com Utilize a Thank You Page

@savvypanda ● #InboundEdu ● savvypanda.com

Summarize Benefits

@savvypanda ● #InboundEdu ● savvypanda.com Be Careful with Urgency

@savvypanda ● #InboundEdu ● savvypanda.com Sorting & Filters are Important

@savvypanda ● #InboundEdu ● savvypanda.com Social Acceptance

@savvypanda ● #InboundEdu ● savvypanda.com Reviews Are Important

@savvypanda ● #InboundEdu ● savvypanda.com Give Clear and Plentiful Product Info

@savvypanda ● #InboundEdu ● savvypanda.com Make Recommendations

@savvypanda ● #InboundEdu ● savvypanda.com Use Pro-Tips

@savvypanda ● #InboundEdu ● savvypanda.com Make Prices Clear & Easy to Read

@savvypanda ● #InboundEdu ● savvypanda.com Test Action Language for Buttons

@savvypanda ● #InboundEdu ● savvypanda.com Use Testimonials Along Side the Product

@savvypanda ● #InboundEdu ● savvypanda.com Put Popular Products Above Fold

@savvypanda ● #InboundEdu ● savvypanda.com Finished Product Image

@savvypanda ● #InboundEdu ● savvypanda.com Add a Video Demonstration

@savvypanda ● #InboundEdu ● savvypanda.com Product Image Zoom

@savvypanda ● #InboundEdu ● savvypanda.com Add Live Chat

@savvypanda ● #InboundEdu ● savvypanda.com Test Freebies

@savvypanda ● #InboundEdu ● savvypanda.com No Surprises

@savvypanda ● #InboundEdu ● savvypanda.com Simplify Your TOS & Policies

@savvypanda ● #InboundEdu ● savvypanda.com Don’t Require an Account

@savvypanda ● #InboundEdu ● savvypanda.com Image Thumbs in Shopping Cart

@savvypanda ● #InboundEdu ● savvypanda.com Free Shipping

@savvypanda ● #InboundEdu ● savvypanda.com Include Shipping Prices

@savvypanda ● #InboundEdu ● savvypanda.com Estimated Delivery Times

@savvypanda ● #InboundEdu ● savvypanda.com Checkout Progress Bar

@savvypanda ● #InboundEdu ● savvypanda.com Add Trust Seals

@savvypanda ● #InboundEdu ● savvypanda.com Credit Card Format

@savvypanda ● #InboundEdu ● savvypanda.com Disable Coupons

@savvypanda ● #InboundEdu ● savvypanda.com Policies by Checkout Button

@savvypanda ● #InboundEdu ● savvypanda.com How Else Can Orders Be Placed

@savvypanda ● #InboundEdu ● savvypanda.com Less Steps

@savvypanda ● #InboundEdu ● savvypanda.com Restate your Guarantee

@savvypanda ● #InboundEdu ● savvypanda.com Test Guarantees

@savvypanda ● #InboundEdu ● savvypanda.com

Set a Funding Goal

@savvypanda ● #InboundEdu ● savvypanda.com Be very social

@savvypanda ● #InboundEdu ● savvypanda.com

In God We Trust. All Others Bring Data. ~Deming

@savvypanda ● #InboundEdu ● savvypanda.com Assume Nothing, Test Everything

@savvypanda ● #InboundEdu ● savvypanda.com Don’t test something just because it’s unique and different.

@savvypanda ● #InboundEdu ● savvypanda.com Always experiment

@savvypanda ● #InboundEdu ● savvypanda.com The smallest things can make all the difference

@savvypanda ● #InboundEdu ● savvypanda.com

The Ultimate Course for Mastering Inbound Marketing Boost Traffic Skyrocket Leads Supercharge Your Business!

@savvypanda ● #InboundEdu ● savvypanda.com Additional Resources 544 Conversion Tips optimization/544-conversion-rate-optimization-tips/ optimization/544-conversion-rate-optimization-tips/ 100 Conversion Case Studies optimization-case-studies/

@savvypanda ● #InboundEdu ● savvypanda.com

@gswahhab