Impact & Tilt Sales Training

Agenda About ShockWatch Damage Risk in the Supply Chain Managing Damage in the Supply Chain The ShockWatch Program Impact Basics Impact Indicators On-Packaging Indicators Label ShockWatch 2 MAG 2000 On-Product Indicators Clip Tilt Indicators (TiltWatch) Impact & Environmental Recorders Selling ShockWatch Solutions

About ShockWatch, Inc. Founded: 1974 Headquarters: Dallas, Texas Distribution: Global Solutions: Indicators & recorders covering major environmental conditions: impact, tilt, temperature, vibration & pressure Customers: 2/3 of the Fortune 100 & 1/2 of the Fortune 1000 Markets: White Goods Furniture Industrial Defense/Aerospace Pharmaceutical Food Energy Communication Systems Electronics Medical Equipment

Damage Risk in the Supply Chain

The longer the supply chain, the greater the risk of damage. Distribution Center Retailer

The average number of times a product is handled before it reaches its destination "In a recent study, it was found that during the average 600-mile trip by truck, a shipment will be physically-handled between ten and twelve times. Thus, cargo could be stored for a long time period awaiting transfer/transshipment." -- Allianz (Life Insurance company)

Damage Risk in the Supply Chain Mechanical damage to goods accounts for approximately 43% of insurance claims made by shippers. Environmental damage (including damage from water and humidity) accounts for another 15% of claims. -International Logistics:The Management of International Trade Operations

Damage Risk in the Supply Chain In recent years, the annual cost of goods damaged in transit has been more than $4 billion. - International Logistics: The Management of International Trade Operations

Damage Risk in the Supply Chain During transportation, incorrect handling, securement, and/or packaging of goods cause 60% of losses. - Zurich Cargo Risk Academy: Thinking Outside the Box

Damage Risk in the Supply Chain Damage incurred during the transportation cycle is a significant burden Products that arrive damaged result in additional costs related to:   Product replacement Freight charges Repair Administrative costs Time delays Damage to a company’s reputation

Managing Damage in the Supply Chain

Managing Damage in the Supply Chain What options does a customer have to reduce product damage? Investigate claims to recover costs Doesn’t address the problem long-term   Change carriers Might improve the situation temporarily, but sometimes this change is not possible. The shipping environment remains the same; attitudes of shipping personnel remain the same; claims problems remain the same. Redesign the package An expensive option. The package is probably adequate if it is handled properly. A more expensive package might only diminish the damage problem by a minimal amount. The package can still be impacted far beyond what is desirable or expected. Redesign the product Not a realistic option! CHANGE THE HANDLING ENVIRONMENT WHERE SHOCKWATCH COMES INTO PLAY!

How can ShockWatch help? ShockWatch offers a variety of devices which can help: Reduce overall product damage Provide indisputable evidence of mishandling Protect fragile, sensitive, or calibrated goods in transit Act as a visual deterrent to improper handling Identify trouble spots in production process and transportation Promote chain of accountability for all product handling Reduce warranty claims resulting from mishandling Confirm effectiveness of packaging

ShockWatch Product Portfolio Increasing Value to Customer ShockWatch Product Line Solutions range from simple indicators through full data recorders Customers are able to scale their monitoring needs over time – start with a recorder and scale to an indicator when supply chain becomes stable. ShockLog Multi-use recorder Complete event analysis and journey profiling G-View Threshold alarms for 3 axes Performance ShockWatch Label, SW2. MAG, Clips, Tilt Full Analysis Data Recorders Simple Data Recorders Single-use Low cost Go – No/Go Indicators Price

The ShockWatch Program

The ShockWatch Program The ShockWatch Program is more than just an indicator or recorder A key element in the success of ShockWatch products is the companion tools Provides psychological reinforcement of proper handling procedures and changes the behavior of material handlers Provides a highly visible deterrent to mishandling throughout the supply chain and encourages package handlers to be more conscious of their behavior and surroundings

The ShockWatch Program When used in conjunction with companion labels, alert stickers, caution tape, posters, and communication tools, ShockWatch indicators become a highly effective damage reduction and prevention program To aid in this communication effort, ShockWatch provides customized letters for your carriers and customers. These letters describe the ShockWatch program and detail the steps to follow in the event a shipment is received with an activated label. Posters are available for the sending and receiving docks. These posters are another reminder of the ShockWatch program details. Alert tape and ShockWatch companion labels are additional tools that increase the visibility of the handling requirements of your package.

Why implement a program? Create an atmosphere of accountability that increases customer satisfaction Inform & educate employees on how to properly mount the product carriers on accountability and liability to damages while in their possession Receive results through receipt records from distributors & customers Mitigate risk by providing data that helps managers make decisions Decrease costs through effective packaging & handling of products Most successful with collaboration from the carriers & shipping, warehousing, and packaging departments.

Typical Implementation Process Included Instructions Companion Tools Identify a champion Train Instructions for placement included for each order Identify a champion to drive development, documentation, training, implementation, enforcement, & tracking Acquire companion tools Train necessary employees Apply impact indicators to outbound shipments Educate shippers and handlers Indicator placement instructions are included for each order. They show proper placement of the indicator on your products. Identify a champion for the program to drive the development, documentation, training, implementation, enforcement, and tracking results Acquire all necessary companion tools Train all necessary employees on their roles in making this program a success Apply indicators to all applicable outbound shipments Meet with the carrier representatives in advance of implementing the program & review the carrier letter Send customer letters to inform them of the monitoring program Apply Impact Indicator Communicate with carriers & customers

Who benefits from a monitoring program? Manufacturers – know where trouble spots are in the supply chain and can take steps to help address the issues Carriers – have evidence that products were handled with appropriate care during the transportation process Retailers – increase the amount of saleable product and reduce the amount of time and energy expended to deal with damaged product that must be repaired, replaced, or scrapped Customers – get the goods they want without the aggravation of product showing up with damage

Impact Basics

Impact Basics ShockWatch Impact Indicator Basics ShockWatch Activation Angles Videos

ShockWatch Impact Indicators

What are ShockWatch impact indicators? Indicators that detect mishandling of fragile, sensitive, or calibrated products during transportation and storage On-packaging indicators On-product indicators

On-Packaging Indicators

ShockWatch Label

ShockWatch Label – What is it? Highly visible impact indicator Mounts to the exterior packaging of a shipment Activates/turns bright red when an impact level exceeds a predetermined limit Tamperproof design prevents handlers from concealing activation

ShockWatch Label – What is it? Not an indicator of damage, but an indicator of mishandling Visually alerts everyone involved in handling the package that additional care is required If a shipment arrives at its destination with an activated ShockWatch Label, the receiver should immediately note any visible damage to the shipment, open the package, and inspect for any damage

ShockWatch Label – How does it work? Contains an inner and outer glass tube Red liquid is suspended in the inner tube When the device is subjected to an impact exceeding a specified level, the liquid is released into the outer tube Five different sensitivities have been developed to cover most applications

ShockWatch Label – Product Selection Shipment volume and weight needed to select a Label sensitivity Guide should always be used as a starting point only Best-suited sensitivity will also take into account product fragility and packaging Drop Test Procedure **Add link to drop test document

ShockWatch Label – Co-branding Labels can be co-branded with a customer’s logo Carries additional charges and minimum order quantities $500 setup charge $400 setup charge for additional sensitivities Co-branded Label MOQ: 3200 units/sensitivity The ShockWatch name and logo cannot be removed from the label; colors must also remain the same All co-branding must be approved through the ShockWatch Marketing department Co-branding guidelines available upon request

ShockWatch Label Applications Medical equipment Office equipment MRI equipment Large copiers X-ray equipment Server racks Automotive parts / Glass Communications equipment Satellite Transformers (small) Network equipment Surveying equipment Consumer electronics Large-screen TVs/ displays Computers (pallets)

ShockWatch 2

ShockWatch 2 – What is it? Patented devices that turn bright red when an impact over the predetermined threshold occurs Mounted to the external packaging of a shipment Mechanically-activated, tamper-proof and field-armable

ShockWatch 2 – How does it work? Indicators composed of a spring-mass system A red mass is initially located in the center of the device and is held in place by a spring When impact over the pre-determined level detected, the spring releases the mass, and the mass will be displaced in the upper or lower indication window Mass displacement indicates threshold was exceeded and impact direction Mass unable to return to original central position once activated (tamperproof)

ShockWatch 2 – Field-Armable Field-armability reduces costs Reduced packaging decreases shipment size and cost Possible to ship a single unit Activation of ShockWatch 2 during shipment of indicators is eliminated Smaller size reduces size of storage space needed

ShockWatch 2 – Differences from SW Label   ShockWatch Label ShockWatch 2 Armability Always live Field-armable (Reduces activations during shipment) Response One direction will not respond to impacts Most sensitive angle is 45o Two directions will not Most sensitive angle is 90o Sensitivity 25-100G 5-75G Indication Window Size Approximately ¼ x 1/8” Approximately ½ x ¼” Co-branding Available Yes (directly on label) Yes (framing label) Security Tamperproof Serialization available Serialized

ShockWatch 2 - Response ShockWatch label has one direction that will not respond to impacts; most sensitive angle is 45o ShockWatch 2 has two directions that will not respond to impacts; most sensitive angle is 90o Most sensitive angle No response to impact in this direction No response to impact in this direction No response to impact in this direction

ShockWatch 2 - Indication Window ShockWatch 2 has a larger indication window which improves visibility ShockWatch 2 ShockWatch Label

ShockWatch 2 - Framing Label A framing label is shipped with each ShockWatch 2 to increase the visibility of the device on a shipment (at no extra charge) Framing label allows for cobranding of the ShockWatch 2 ShockWatch Label ShockWatch 2

ShockWatch 2 - Serialization Traceability enhanced by serialization Serialization is standard

ShockWatch 2 – Product Selection

ShockWatch 2 Co-branding (Framing Label) Price per Unit # units 1 color 2 colors 3 colors 5000 $0.24 $0.30 $0.35 10,000 $0.15 $0.18 $0.21 25,000 $0.10 $0.11 $0.12 50,000 $0.08 $0.09 100,000 $0.07 Art Set-up: $55.00 Plates: per color Copy Change: $30.00 each

Applications Medical equipment Automotive parts / Glass MRI equipment X-Ray Aerospace parts Furniture Consumer electronics Home theater seats Large-screen TVs/ displays Grills Computers (pallets) Fireplaces Office equipment Cabinets / Armoires Large copiers Mirrors Server racks Appliances Washers Dryers Refrigerators

ShockWatch MAG 2000

ShockWatch MAG 2000 – What is it? Cost-effective, resettable and reusable device designed to monitor the handling of fragile goods and freight containers greater than 500 lbs Also widely used on rail cars and trucking fleets to monitor for excessive impacts during humping or latching

ShockWatch MAG 2000 – How does it work? Utilizes two magnets: the bottom magnet is rigidly held in place and an upper magnet is held in place by the mutual magnetic field attraction When acceleration due to impact or vibration creates a force greater than the magnetic force, the upper magnet is forced off its “home” position Also indicates the angle of impact by the position of the indicator magnet A specially-designed key is used to unlock and reset the MAG 2000 G activation level is factory-set; available from 0.5G to 20G

ShockWatch MAG 2000 – Product Selection When placing an order, two pieces of information are needed: The sensitivity level The mounting orientation of the unit: HH, VV, or VH

ShockWatch MAG 2000 – Product Selection Sensitivity Level: For non-railcar/non-truck applications, you need to know the weight of the shipment and its fragility (Low, Average, or High)

MAG 2000 – Product Selection Low Fragility Zone Both visible and hidden damage is possible and a single extreme impact will cause damage to product Pertains to products transported via a variety of modes Average Fragility Zone A moderate degree of stability and survivability built into the product, and where a standard mode of transportation is used High Fragility Zone Hidden damage is the key concern Typically these products will be constructed of low-tolerance components, such as data storage drives, optical lenses, or any other products that require precise alignment Pertains to most products that require specialized modes of transportation, such as air-ride vans or extended travel in hydro-cushion railcars

ShockWatch MAG 2000 – Product Selection Mounting Orientation: The MAG 2000 is available in three different response orientations Mounting Orientation Response HH Standard configuration Responds only to horizontal impacts Must be mounted to a horizontal surface VV Must be mounted to a vertical surface VH Detects horizontal impacts in only one axis

ShockWatch MAG 2000 – Product Selection Tips Be aware that the MAG 2000 can be mounted to the freight vehicle itself in addition to the shipment Find out the mode of transportation the shipment will encounter If a shipment is going by truck and air only, a primary concern will be vertical impacts that are created when the truck goes over potholes or speed bumps too fast or if a plane lands hard If a shipment is going rail at some point, there should be concern for horizontal impacts that occur during railcar couplings MAG Guides are available for vertically-mounted units with less than 2G to prevent the magnet from being affected by gravity’s standard downward pull. The horizontal guides are built into the unit and extend across the MAG.

Applications Networking racks Oilfield tools Transformers Surveying equipment Rail cars Crates Sea Containers

On-Product Indicators

ShockWatch Clip

ShockWatch Clip – What is it? Impact detection device that activates when the impact level exceeds threshold Especially ideal when a customer needs to know if product mishandling may have resulted in misalignment, loss of product calibration, or warranty-related repair issues Clip functions similarly to the ShockWatch Label; however, its form enables the adhesion of the indicator directly to a product Variety of indicators available for different applications

ShockWatch Clip - Variations Single Clip - Provides nearly 360° of detection Double Clip - Designed for highly-sensitive products. Provides a full 360° of detection The above configurations are available in standard, miniature (ShockWatch Mini-Clip), and flexible (ShockWatch Flex) forms Note: Unlisted high G sensitivities are available upon request ShockWatch Clip (Single) ShockWatch Clip (Double) Mini-Clip (Single) Mini-Clip (Double) Flex (Single) Flex (Double)

ShockWatch Clip - Variations The ShockWatch tube itself can be ordered without its casing for embedding within a product’s design Multi-G Clip houses three Clip sensitivities (25G, 50G, 75G) in a single unit and can be used to conduct drop testing in a controlled environment to determine packaging or ShockWatch Label sensitivity needs ShockWatch Tube Multi-G

ShockWatch Clip - Applications Damage During Manufacturing The effects of product loss/damage include: Incremental costs associated with troubleshooting and rework. Rework costs are not in the budget and increase the overall cost of manufacturing. Missed production targets Increased labor costs, component costs, and requalification costs Daily yield losses of 5-20% are not uncommon Using the Clip can promote handling care and reduce damage during manufacturing processes

ShockWatch Clip - Applications Hidden Damage Many products are received and inventoried for use for distribution at a later date Hidden damage can lead to shortages or even to distribution and usage of damaged or faulty products ShockWatch Clip products are more than damage prevention devices; they are also used for detecting possible hidden damage A quick check of the ShockWatch Clip can reveal the product was subjected to a potentially damaging impact and that further inspection is warranted For example, ShockWatch Clips are affixed to avionics instrumentation such as gyroscopes The instrument would not be used, or would be checked thoroughly if it were delivered with an activated Clip

ShockWatch Clip - Applications De-calibration of Component Parts and Measurement Tools Products, such as gyroscopes, weaponry, or medical equipment can have devastating effects on the user if not calibrated properly, or knocked out of calibration during shipment Companies looking to reduce the chance of product misalignment due to shock can use the ShockWatch Clip as a means to monitor for bad handling  

ShockWatch Clip - Applications Warranty Abuse Most companies offer a warranty period when they are obligated to repair damaged products at no cost to the user. Excessive service calls result in additional costs. Using the ShockWatch Clip (or tube) on or within products (especially portable products) can result in: Improved customer handling Reduced service calls More uptime for the product involved Greater confidence in the product   (We have had excellent success in a number of industries through the use of our ShockWatch Clip program. One of our customers who services gyroscopes put some teeth into the warranty policy by stating: “Any unit from which the ShockWatch Clip has been removed, will have its warranty automatically voided. Any unit returned for warranty repair with a red ShockWatch and internal damage, will be repaired at the customer’s expense.”)

ShockWatch Tilt Indicators

ShockWatch TiltWatch – What is it? Indicating device that detects unacceptable tilting of goods that must remain upright Product cannot be tipped without indisputable evidence of mishandling

ShockWatch TiltWatch – How does it work? Simple one-step application: Removing the adhesive backing automatically arms the device TiltWatch XTR – If tilted past 80°, the disk inside the device shifts and reveals the red background in the indicator window; remains unaffected by movement due to normal handling conditions or aircraft takeoff TiltWatch Plus - Provides 360° monitoring; The displacement of the bronze/glass spheres indicates the direction and degree of the tilt (in 10° increments from the 30° axis) or if complete overturn has occurred

ShockWatch TiltWatch – Product Selection   TiltWatch XTR TiltWatch Plus Sensor Type Non-magnetic disk Non-magnetic balls Arming Method Removal of adhesive backing Serialized Yes Indicates Degree of Tilt No Indicates Inversion of Shipment Activation Angle 80o +5o from vertical 10o increments from 30o axis (+5o) First activation at 30o from vertical

TiltWatch - Applications Large computer systems Refrigeration equipment Top-heavy electromechanical systems Medical equipment Telecommunications equipment Large glass-related items Copying machines

ShockWatch Impact & Environmental Recorders

ShockWatch Impact & Environmental Recorders Continually monitor shock, vibration and environmental conditions experienced by structures, facilities and equipment during transit, storage and operation Effective method for tracking damaging events during shipment Simple to set up and operate Reusable, flexible & programmable for multiple applications Rugged design ensures years of operation Data output formatted for easy interpretation Windows-based software records all environmental conditions occurring during transit in its “time slot” record & details shock events in its “event record”

ShockWatch Impact & Environmental Recorders g-View ShockLog 208 / 248 ShockLog 298 Record the dates and times at which the user-defined impact threshold limit is exceeded for up to 100 events per axis. Monitor impact and internal temperature. With the ShockLog 248, record the detailed impact curve of up to 15 events. The ShockLog 208 records time-slots only. Monitor impact, vibration and internal temperature. Record the detailed impact curve of up to 870 events. Optional accessories or built-in features allow you to extend the measurement power. Simple Data Recorder Full Analysis Data Recorders Increasing reporting and analysis capabilities

ShockWatch Impact & Environmental Recorders

ShockWatch g-View A low-cost option ideal for monitoring and recording impacts during transportation and storage Sensors to record date, time, internal temperature, axis exceeded, and axis amplitude Capacity to record data for 100 over user-defined threshold events per axis Self-contained unit, free of cables and wires LED lights for visual notification of threshold breaches Up to 6-month battery life

ShockWatch g-View Interface with your device through a simple Windows-based software program Clear instructions allow users to create journey setup files, program iButtons, and view recorded data in a secure tabulated format

ShockLog 208 & ShockLog 248 Available in 10G, 30G, and 100G impact scale ranges Monitor impact and internal temperature Peak value (time slot) and summary period journey profile data The ShockLog 248 will record the detailed impact curve of up to 15 events (the first and 14 most severe) The ShockLog 208 records time slots only LED lights for visual notification of threshold breaches External temperature and humidity factory fit available Up to 12-month battery life IP67-rated, RF-screened USB & iButton interface

ShockLog 298 Monitor impact ,vibration, and internal temperature Peak value (time slot) and summary period journey profile data Record the detailed impact curve of up to 870 events User-programmable impact scale range LED indicators for visual notification of user-definable alarms and warnings Several optional accessories or built-in features Up to 18-month battery life IP67-rated, RF-screened USB & iButton interface

ShockLog 298 Additional options: Built-in external temperature and humidity sensor Temperature, humidity, and pressure sensor Built-in tilt and roll sensor Zig Bee RF communication module Built-in GPS communication module

ShockLog Data Analysis Software Windows-based software makes reporting data simple Configure and extract data from the ShockLog devices Present data in standard or user-configurable reports that allow users to view complete journey history Export raw data into other applications (e.g. Excel) Database format encompasses a query builder to tool ensure all data is stored and retrieved easily

ShockLog Calibration Calibration recommended once per year Included with calibration: firmware upgrades, battery change Certificate of Calibration: documents calibration and notes recorded values before and after Users cannot calibrate ShockLog recorders themselves, but can validate them Certificate of Compliance: Confirms product meets specifications (ShockLog 208)

Impact & Environmental Recorders - Applications Automotive parts Defense and Aviation Motors Lasers Pumps Missiles Windshields Munitions Engines Gyroscopes Transmissions Aircraft engines Rocket boosters Transportation Satellites Rail cars Medical and research Barges Cranes Lab equipment Trucking fleets Particle accelerator systems Energy MRI machines Dental chairs Oil and gas drilling X-ray equipment Power transformers Nuclear materials Solar panels Wind turbines

Selling ShockWatch Solutions

Selling ShockWatch Solutions Effort is required to cover a major account and build a program that includes the ShockWatch products in the customer’s system Important to understand that the sale of ShockWatch products is a multiple sales call process with various sales cycles  Selling to major accounts demands a keen understanding of the following: Best way to approach a new account Structure of the organization Individual responsibilities Techniques for building relationships Power structure of the account Decision-making process of the account

Structure of a Major Organization Almost all major companies have a definite organization structure with direct reporting lines Responsibility and authority to make decisions are dictated by the size of the organization and the ability of the team

Structure of a Major Organization When a major issue surfaces, a cross-functional team will discuss plans required to solve the problem Decisions to implement a new program will be analyzed by the team. The concerns of each team member will include: Will it make my department’s job easier? Will it cause my department additional problems? Will it increase or decrease my ability to be successful? Will it impact my department’s budget? What’s in it for me? The key to making progress in a major account is to find the people who can make a change Finding the person (or group) who is willing to do things differently is critical Get to know lots of people in lots of departments and ask lots of questions

Building Relationships Often it will fall to the sales team to create a vision for the successful implementation of ShockWatch products Account intelligence must be gathered in order to develop a sales strategy. Some key pieces of information include: What is happening to their product in the supply chain - types of damage, damage costs, etc. Chain of command Names and responsibilities of key players Account power base - people who have the power to make changes and implement the ShockWatch program Departments that will be involved in the decision making process

Account Targets Central to building relationships in an account involves contacting each department, understanding their issues, and communicating specific benefits to them Each new relationship developed moves the sale one step closer to completion. Account intelligence is key. If a key department’s involvement is not identified and relationships not built, the sales cycle can lengthen. While each account is different, it is important to have a general idea of the key issues and responsibilities held by the various positions on the organizational chart Depending on the size of the account, the involvement of the various positions will vary

Account Targets The most efficient sales process is to sell from the top of an organization A directive that comes from the top down to the lower levels of the organization significantly reduces the sales cycle of the program Finding the department feeling the most pain as a result of damaged shipments is a great starting point for the sales process

Account Targets President Vice President General Managers Interest in any program that will increase bottom line profits through increased sales and/ or a reduction in operating expenses Will be well protected from sales people. Gaining an audience will be difficult without a compelling message Vice President Will respond to a program that will save the company money Bottom line oriented and will require a well-presented cost justification program in order to build confidence Carry profit / loss responsibilities and are often key people to reach in the sales cycle Found in a variety of departments General Managers Bottom line oriented and will require solid cost justification Key link to upper management Able to make decisions quickly or can help link you to key contacts within the account

Account Targets Operations Responsible for maintaining the efficiency and controlling costs of the organization VERY busy and difficult to reach Bottom line-oriented and has the authority to act quickly on programs that will save the company money

Account Targets Manufacturing Responsible for producing product VERY cost conscious and VERY reluctant to add cost to the manufacturing process Under constant pressure to drive costs out of the manufacturing process. Will be reluctant to do anything that they consider non-value added. In many instances, they must be forced by other departments to do something different in the manufacturing process Receptive to programs that will increase yield / throughput / velocity Receptive to programs that will increase the quality of incoming parts

Account Targets Quality Responsible for assuring product going through production is properly manufactured Responsible for assuring that product leaving manufacturing is acceptable to the company’s customer base Concerned with what happens to product in the field Work closely with field service and collect information regarding field failures, etc. Will work with manufacturing / engineering on specific action plans to address key issues

Account Targets Engineering Design, Quality Engineering Responsible for new products Can be solid sales contact if convinced to specify the ShockWatch product into their design Reliability / Manufacturing / Sustaining Engineering Concerned with implementing the design engineering efforts into the manufacturing process Will be aware of problems associated with the manufacturing process

Account Targets Packaging Engineering Logistics / Traffic Only found in large companies Initial reaction to ShockWatch products may be negative if they see it as a threat to their capabilities. Should be sold on cost benefits of reduced packaging / just enough packaging Logistics / Traffic Responsible for the process of getting product to its final destination Can be a solid sales contact if convinced to specify the ShockWatch product into the logistics process

Packaging Engineering Account Targets Use the table below as a guide to help determine which targets are most likely to be receptive to each of the appropriate ShockWatch products. Account Target / Product Manufacturing Quality Design Engineering Packaging Engineering Logistics / Traffic ShockWatch Label X ShockWatch 2 MAG 2000 ShockWatch Clip TiltWatch Impact & Environmental Recorders

Presentation Strategy Present and demonstrate the program to all involved in the buying process simultaneously. The advantages are clear: Adopting this program is seldom going to be a unilateral decision It is easier to sell top down than bottom up Management must see the overall benefits of the program as opposed to viewing ShockWatch as just a monitoring tool

Cost Justification Analysis As with any program, customers must see a financial justification for the ShockWatch program before committing to implementation ROI models Tables on the following slides are based on real-world scenarios A work line is provided so that you can use a customer’s actual values Not captured in costs (that may be reduced with monitoring program): Administration fees Freight (if product cannot be repaired in the field) Unhappy customers (customer service manpower)

How to Sell the ShockWatch Program Other tools to use when presenting program aspects to management: Product Demonstrations Test Programs Printed Collateral (Sales Sheets, Data Sheets, Case Studies) PowerPoint Presentations Customer References

Q&A