| | 616-842-4237 Sales Promotions & Special Events.

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Presentation transcript:

| | Sales Promotions & Special Events

| | Getting Promotions RIGHT Understand Why, Who, When, Where, How Purpose Timing Size Types Maximizing your event

| | Purpose Activate existing customers – get more transactions Build relationships Get new customers Strengthen your core strategies Create opportunities for publicity Generate cash Reduce inventory

| | Timing WHEN High season/Off Season Weekday/Weekend Day/Night HOW OFTEN Weekly, monthly, quarterly, annually

| | Size Small Medium Big Blow Out!

| | Plan out the timing, size, and purpose of your different promotions String Your Necklace

| | Type Sales Specials Off site Value added Events

| | Sales Generate cash, reduce inventory, get market share Sidewalk sale Clearance sale Overstock sale Post–holiday sale Holiday sale

| | Specials Drive traffic to your store Item specials Trade show specials BOGO sales Item overstocks 12 Days of Christmas

| | Off-Site Get new customers (build list), generate cash Consumer shows Fairs/Festivals Community Events Your own off-site event Post show strategy

| | Value-Added More transactions, relationship builders, reinforce strategies GWP events Mini-Makeovers Photo Ops Single rose with a dozen Cause Marketing

| | Events More transactions, relationship builders, reinforce strategies Classes and seminars Clubs Clinics and Fittings Readings Trunk/fashion show

| | Events More transactions, relationship builders, reinforce strategies Small events – dog walks, sit-n-knit Parties Big Blow Out events Wild and Crazy

| | Maximizing Your Promotions Marketing – use all available tools Partnerships Publicity Anniversary your events Document – before, during, after

| | Homework Step 1: Make a list of the promotions you are planning for the next year. Do you have a variety of types, sizes, purposes? Add your promotions to your marketing matrix. How will each of these promotions support your strategies? Step 2: Add your promotions to your marketing calendar. (String your necklace!) Step 3: Start working on the planners for your promotions, sales, and special events.