Victoria Hatfield Exeter City Council Economy & Tourism Manager Marketing lead – RWC2015 Heart of Devon Tourism Partnership Visit Devon Vice Chair.

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Presentation transcript:

Victoria Hatfield Exeter City Council Economy & Tourism Manager Marketing lead – RWC2015 Heart of Devon Tourism Partnership Visit Devon Vice Chair

Three games at Sandy Park Tues 29 September 16:45 Tonga v Africa 1 Wed 7 October 20:00 Africa 1 v Georgia Sun 11 October 14:30 Italy v Romania Tickets go on sale Friday 12 until Monday 29 September

–If 50% stay overnight and 50% were day visitors for all 3 games it would generate - £5.6 million –If 25% stay overnight and 75% were day visitors for all 3 games it would generate - £3.5 million –If 10% stay overnight and 90% are day visitors for all 3 games it would generate - £2.2 million

Chair of City Steering Group Marketing & Comms Fanzone Transport City Dressing LegacyVolunteer

Social media activities: –Facebook – facebook.com/rugbyworldcupexeter Facebook.com/heartofdevon Facebook.com/visitexeter Facebook.com/ExeterCityCouncil –Youtube - youtube.com/HeartofDevon

Exeter & the Heart of Devon marketing: –RWC tickets go on sale: 12 Sep 2014 –One year to go: 18 Sep 2014 – –Search engine optimisation - RWC –E-newsletter - RWC –Twitter / Facebook / YouTube –PR and journalist visits - RWC –Rugby guide

Exeter & the Heart of Devon marketing: –Video England 2015, Visit England and Exeter –Image library Visit England and Exeter & the Heart of Devon –Overseas Travel Agents (OTA’s) Images, video, transport guide and rugby guide –Fanzone: Northernhay Gardens –Festival of Rugby

Exeter & the Heart of Devon marketing: –Webb Ellis domestic trophy tour –Visit England rugby campaign 2015 –Team base –Partner engagement –Collaborative work with Gloucester and Cardiff –Transport guide –Your Rugby World Cup conference –Red Coat Guide rugby themed tour

Exeter & the Heart of Devon marketing: –Visit England rugby campaign 2015 –Team base –Partner engagement –Collaborative work with Gloucester and Cardiff –Transport guide –Your Rugby World Cup conference –Red Coat Guide rugby themed tour –RWC Volunteers – The Pack

Exeter & the Heart of Devon marketing: –Rugby ambassadors –Host City dressing (flags, bunting, posters) –Anniversaries and events

Any questions?