Set Experimental ® presents presents

100% mobile A new media project

SCRIPT by SMS _ The scripts and invitations were sent by SMS to each of the five actresses. All ViDEOS was recorded on cell phone _ were adapted to the bodies of five actresses for that experience mobile. In addition to recording some cases the phones also broadcast live on the internet. EDITION _ all videos were edit on the phone exploiting all the features of the device. RING TONES as Soundtrack _ Replacing the music tones for cell, each video has a soundtrack to a different ring tone. The WALLPAPERS as GRAPHICS _ To complete the process in some videos the wallpaper was used as a graphic.

THE CAST The actress Guta Stresser works with two phones and a webcam. The cameras were connected on her feet, hands and some objects. The actress Amanda Richter was the first to record the project. Entitled "Multi Screen" her experience was captured by three webcams, two phones and broadcast live, via cell phone and Twitter. In "Dance Mobile" the actress Graziela Schmitt dancing with cell phones adapted to the body, the video was recorded at Prainha, in Rio de Janeiro. "Mobile Circus" was recorded by Julianne Trevisol, who used the circus technique for that mobile performance, recording and transmitting live with their phones.

MAKING OF All phases of creating and burning were reported from mobile phones to produce an exhibition.

SPIN OFF THE PROJECT: SPIN OFF THE PROJECT CALLS # 5: The Set Experimental ® wants to expand this experience with new features of mobile technology to creat an interactive exhibition in institutions, museums and art galleries. First Call #: to promote a view action will be created in all the social Setexperimental connecting the potential audience and the art space to promote the show. # All five videos will be projected directly from mobile phone use during production of the project to the walls of the art space. # Photos and videos can be seen Making of other wireless devices at the event entrance. # Visitors to the exhibition will be invited to produce a new video shot with mobile phones available in the event. This dynamic titled "5 # and other calls" will be available at the website of the Art Center.

5#CALLS Making of : 5#CALLS Teaser: 5#CALLS Trailer:

The Set Experimental has been specializing in "Create scene" blending art, technology, new media and social networks to produce artistic content through a new proposal of experience. The Set Experimental is a pioneer in mobile content being responsible for producing the first short film made in 100% cell Latin America and the first video clips on the phone and Brazil. Directed by: Giuliano Chiaradia. Creative leader and foundator of the Set Experimental ®. Director and copy writer for tv shows for Globo Television Network, is a pioneer in new media content ans new concepts transmedia.He worked for 10 years at MTV Networks as Director and Senior Producer in the Departments of creation for the channel in Brazil and the United States.Formed in the Social Communication, with specialized courses in film, written and directed abroad and MBA for New Media.Was four times internationally awarded and several times in Brazil for groundbreaking works in audiovisual. Producer and director of the first mobile short (audiovisual made a cell phone) in Latin America and the first music video in Brazil using the same mobile application. Artist in Residence at La Chambre Blanche, the first center of Art multimedia in Quebec in Canada.