Ecommerce Bootcamp supported by Aka – “Everything you wanted to know about selling online but were afraid to ask.”

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Presentation transcript:

Ecommerce Bootcamp supported by Aka – “Everything you wanted to know about selling online but were afraid to ask.”

Agenda Introduction – Who’s Who Advantages to Selling Online. What you need to Sell Online. How the Process Works. Why choose Paypal? Costs & Safeguards. Local Case Studies. How to drive customers to your website. Best Practices for Selling Online.

Who’s Who? Jason McGee (Jascom Ltd) IT Consultant (20 yrs) Web Design, Domain, Social Networking App Development 100 Clients Locally Diageo, Prometric, Horseware, Singli Foods etc Using Paypal since 1990’s Gavin Ward (PayPal Irl) UK Merchant Department Business Development Project Management Mobile Commerce Payments Innovation Customer Experience Integration Advice SMB sales UK & IRE

Advantages to Selling Online. Lower start-up costs Sell while you sleep Reach a bigger audience Easier to run Sales / Promotions Changes can be made on the fly Measured results with online marketing Customers love it

What You Need to Sell Online

How It All Works Order Placed Credit Card is Charged Order Complete 2 s Sent Courier Pickup Courier Delivers Order Processed

Local Case Studies David Norton PhotographySingli Foods Jascom LtdVaVaVoom

Dragon Dens Take 5 mins.... Pair off with person beside you? Think of something to sell online? Where would you source it? Who would buy it? How much would you sell it for? Followed by 10 minute break

Paypal Overview - PayPal is one of the largest payment providers online. We currently process 1 in 3 payments online and have over 200 million account holders worldwide. PayPal offers a simple, safer, faster method to check out, were customers do not have to provide their sensitive details online. - In Ireland we process in the region of 1 in 5 payments with in the region of 1.2 Million PayPal account holders. We can help increase your conversion rates as we offer an additional option to your PayPal customers to checkout on your site both safely and conveniently through any online device. - PayPal Dundalk = 591 employees excluding Ebay - Adding 525 desks by May By 2015 – 1500 employees

1.Popular - 1 million Irish accounts (28million in UK) – 200 million Worldwide. 2.Faster - You will get paid in minutes. 3.Cheaper - No monthly fee, no contract, no minimum 4.Easier - Only charge if your customers buy. 5.Support - Always here – easy to contact – good service and Merchants are managed. 6.Security - Your customers can checkout without PP account if they wish. 7.Product Suite - Over 30 different payment types. Why Choose Paypal?

Paypal Irish Merchants

Paypal Costs The standard rate for receiving payments for goods and services is 3.4%. If you receive more than €2, per month, you're eligible to apply for PayPal's Merchant RatePayPal's Merchant Rate -which lowers your fees as your sales volume increases.

Top Tips for Online Sales 1.Deliver The Goods 2.Make The Site Mobile 3.Be Google Friendly 4.Reply to Customer Queries 5.Accept Paypal (Ebay Users) 6.Have Clear Policies 7.Try Free Shipping 8.Try Landing Pages 9.Offer Discount Codes 10. Build Trust (Phone No, , Logo, Photo)

Getting Customers

Google Ads

Facebook Ads Create your Facebook Advert Quickly create image and text-based ads. Advertise your own web page or something on Facebook like a Page or an Event. Choose to pay per click (CPC) or impression (CPM) in your local currency. Connect with real people Reach over 600 million active Facebook users. Attach social actions to your adverts to increase relevance. Create demand for your product with relevant adverts. Optimise your adverts Track your progress with real-time reporting. Gain insight about who's clicking on your advert. Make modifications to maximise your results.

Paypal The Future of Shopping

Jascom and Paypal can get you selling online tomorrow. Find Our More Aka Everything you wanted to ask about Facebook, Twitter, LinkedIn, Blogs and YouTube but were afraid to ask.