1. Keyword Services Platform 2. AdManager 3. Massive

Keyword Research and Optimization Tool Data available via Excel Add-in, Web page, and API

Where can you get it? Excel plug-in is free download: (Requires adCenter account. Quick sign up at API requires application. Contact

Ad Campaign Management for Publisher Media Sales, & Ad Networks

Provides: Inventory Forecasting TraffickingTargeting Reporting & Analytics Any ad format Traffic Workflow Real-time reporting, Streamlined workflow Available as Hosted or Licensed Add-on Modules Service and Support 24/7/365

Maximize online advertising and promotion revenue Geo targeting Behavioral targeting (VIBE) Publisher Registration Point (PRP) Open APIs for billing, sales force automation, customer developed applications Real-time accurate inventory forecasting Real-time revenue optimization of each ad request Any Ad, Any Platform, Anywhere – from a single system

Premium Inventory Discretionary Inventory To get the most revenue from your inventory, you need to: Forecast accurately Analyze your inventory to improve packaging Employ a flexible ad prioritization system Control discretionary inventory

Ad Campaign Management for Publisher Media Sales, & Ad Networks Atlas Media console database Publisher reports Web RFP Publisher profile

Engaged consumers Engaged consumers Multi-tasking Integration with Game Play Expiring Inventory Varying visual/audio standards Premium content to premium advertisers Publisher approval requirements Creative customization Unique technical requirements 3D environments Unique impression gathering issues Ad Balancing Memory and bandwidth sharing Custom media requirements Publisher and Advertiser Ad approvals

Size of Ad as % Screen Angle of Ad Relative to View Ad size and ad angle thresholds used to determine if ad is in gamer view If determined to be in ‘view’, impression counts toward campaign goal 1 impression = :10 cumulative seconds of exposure within campaign

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