1 650 MX 650MP-2 (650FP-2) Sales Guide Display Strategic Marketing Team

2 Product Overview confidential Product Introduction Product Introduction Feature Overview Feature Overview Key Strengths Key Strengths

3 Multi-Purpose Professional Large Format Display (LFD) Economical Excellent Visibility High Reliability Slim Design Powerful Functions Product Introduction confidential

4 Feature Overview confidential Best Picture Quality - Viewing Angle 178/178 - Fastest R/T, 8ms - High Contrast, 5000:1 - High Brightness, 500cd/m 2 시장밀착 마케팅 추진 SBB (Sliding PC Module) - Sliding-in option box - Powerful Functionality with SBB - Network SBB Special Features - MDC Program - VESA standard Mount 650MP-2 Reliability - Low Depth, Thickness & Weight - Low Power Consumption

5 - High Brightness while assuring Low Operating Temperature & Anti-after Image - Low Power Consumption leading lower TCO (Total Cost Ownership) - PC Sliding Box for Broad Usage FrontSideBack Key Strengths confidential

6 Target Customer & Positioning confidential Product Positioning Product Positioning Target Customer Target Customer Product Comparison Product Comparison vs. Other MX Series vs. Other MX Series

7 Best fits Light-use environment but assures high reliability Low Reliability High Reliability Heavy use Light use Hospital Bank, F&B Samsung MP, MX, PDP Samsung UX series series Shopping mall with 12 hours of operation Airport Hotel Pub General TV Products Conference Market Requirement for Large Video wall Function Product Positioning

8 ■ Transportation (Airport/Train/Subway/Bus) ■ Indoor Venue (Museum, Library) ■ Seminar Room ■ Hotel / Leisure center ■ Financial Exchange ■ Restaurant Chain Market ■ Billboard Public DisplayCorporate DisplayCommercial Display Various installation environment of MX/MP Series confidential Target Customer

9 Product Comparison Model 650MP-2 NEC LCD6520L-BK-AV(-AVT) Sharp PN-G655R NEC LCD AV Inch 65” 57” Resolution 1920 x 1080 Viewing Angle 178/178 (S)176/ /178 CR 5000:1 (S)2000:1 1800:1 Brightness 500 cd/m 2 (S)450 cd/m 2 R/T 8ms6ms 16ms Power 470W (S)590W560W350W 650MP-2 vs. Key Competitors (57” & 65”) (S): Superior to Key Players

10 Sales Point confidential Best Picture Quality Best Picture Quality Powerful Functionality Powerful Functionality Low Power Consumption Low Power Consumption vs. Other MX Series vs. Other MX Series High Reliability High Reliability

11 ■ Clear Contrast 5000:1 ■ Full HD resolution + Semi-DID Panel ■ Brightness 500 cd/m 2 650MP-2Competitor Image Comparison Brightness500 cd/m cd/m 2 Contrast5000:12000:1 Resolution1,920 x 1,080 (Full HD) Higher visibility among Full HD Large Size Displays Best Picture Quality

12 ■ Respond almost three times as fast as other monitors and significantly reduce the ghosting and jagged pixel effects. ■ The fast response time of 8 ms ensures stable viewing of DVDs and streaming video. Conventional confidential Fast Response Time Best Picture Quality – Cont’d

13 Slide PC Box (Option) Sliding network built-in structure with network SBB Same SBB as running SBB module HDMI interface between main B’d and network SBB Same H/W features as network SBB (Dual core CPU with mass storage(HDD)) VGA output from network SBB Window XPe Operating system. Powerful Functionality

14 Remote control of multiple monitors through the embedded RS-232C terminal Main Window Connect the serial port of PC and input serial port of main board through RS232C cable Powerful Functionality – Cont’d

15 Extended Video Wall Function ■ Extended Video Wall Function Full Mode: Video Wall regardless of cabinet bezel ■ Full Mode: Video Wall regardless of cabinet bezel Natural Mode: User can adjust video wall image ■ Natural Mode: User can adjust video wall image Support All Video wall Combination from 1x1 to 5x5 ■ Support All Video wall Combination from 1x1 to 5x5 2x2, 3x3, 4x4, 1x5, 5x1, 5x5 2x2, 3x3, 4x4, 1x5, 5x1, 5x5 Full Mode Natural Mode confidential Powerful Functionality – Cont’d Extended Video Wall Format

16 CVBS Video D-sub DVI-D BNC AV HDMI Connector Availability Wide connectivity for more diverse uses ■ With CVBS, HDMI can be connected to various AV Devices ■ PC display through DVI-D, D-sub Powerful Functionality – Cont’d

17 ■ An all-digital audio/video interface - Transmit uncompressed streams ■ Provide an interface between any compatible digital audio/video source - Set-top Box / DVD player / PC / Video game Console / AV receiver / Digital TV - Support DVI ■ Compatible with the HDCP - HDCP : High-bandwidth Digital Content Protection - Digital Rights Management Technology - Eliminate the reproduction of copyrighted material HDMI - High-Definition Multimedia Interface confidential Powerful Functionality – Cont’d

18 - Screen Scroll : Image on Screen moves down and return - Interval : 1 ~ 10 hour (recommended mode : 1) - Second : 1 ~ 5 second (recommended mode : 5) - Pixel Shift : All pixel moves to one pixel side horizontally or/and vertically - Interval : 1 ~ 10 Minute (recommended mode: 1) - Horizontal Shift : 1 ~ 4 Dot (recommended mode : 4) - Vertical Shift : 1 ~ 4 Line (recommended mode : 4) 4 Anti-image Retention Mode confidential Powerful Functionality – Cont’d

19 - Bar Type : 1 horizontal bar and 1 vertical bar cross and move - Eraser Type : 2 blocks move and cover the screen - Interval : 1 ~ 10 hour (recommended mode : 1) - Second : 10 ~ 50 second (recommended mode : 50) - Interval : 1 ~ 10 hour (recommended mode : 1) - Second : 10 ~ 50 second (recommended mode : 50) confidential Powerful Functionality – Cont’d 4 Anti-image Retention Mode

20 Low Power Consumption TCO (Total Cost Ownership) Benefit 70 % of power consumption compared to a product with consumer display product Advantageous for long-hour display Conventional LFDSamsung 650 MX Cost reduction effect

21 ■ Higher Reliability : Less Image corruption during long time display Image Retention MURA Burn -In ■ Low Operating Temperature confidential High Readability with Commercial LFD Panel

22 confidential Temperature Sensor is on Main circuit board - Protection function works according to inside temperature Service Menu AutoColor White Balance W/B MOVIE MST9788CLD PDP LOGIC AUDIO YC DELAY OPTION SPREAD SPECTRUM CHECKSUM COOLING OSD ON/OFF ON TEMPERATURE CONTROL 77 CURRENT TEMPERATURE : 45 PRINT DEBUG UNCTION KEY CHECK nMFM NOT OPTIMUM MODE PC CABLE DETECT CHECK STATUS HDMI DELAY DVI DELAY PDP LOGIC DOWNLOAD FAN SPEED LONG CABLE HDMI PIN SET OFF ENABLE ON ▶ 9 OFF 9 0 CUSTOMIZED ■ When Current Temperature is higher than Temperature Control, protection function works : Backlight is off -> Status signal LED is Flickering. User can adjust Temperature Control Service Mode Menu High Reliability – Cont’d

23 confidential Accessories & VESA Accessories & VESA Accessories & VESA Dimensions Dimensions

24 confidential VESA Wall Mount Standard VESA Wall Mount & Accessories Please note that 650MP only support landscape installation!!

25 Dimensions - Front

26 Dimensions - Rear

27 Full Specification

28 Full Specification Panel Diagonal Size65" Typea-Si TFT active matrix Resolution1920×1080 Pixel Pitch0.744(H) x 0.744(V) Brightness (Typ.)/(min) 500 (Typ) Contrast Ratio5,000:1 Dynamic C/R10,000:1 Viewing Angle (H/V) 178/178 Lamp TypeAMVA3 Response Time (G-to-G) 8 msec Color Space(CIE1931)72% Connectivity PC inputsD-Sub, DVI, BNC Video InputsHDMI,AV Video OutputsDVI(out), BNC(out) Network HDMI(out),D-Sub(out) LAN(in),USB×4 Communication PortRS232C (in/out) Audio PC Stereo(in), AV Stereo (in) Audio-out Power Power Consumption (Max) 470W Power Consumption at Stand-by(Max) 1W Power Supply AC V(+/- 10 %) 50/60 Hz Mechanical Spec VESA Mount800*400mm Cabinet Color NoBlack(BK07) Weight (Set/Package) Normal58kg Prot. GlassN/A Dimension (W/O Stand) Normal1554 X 924 X Protection GlassN/A Dimension (With Stand) 1554 X 1029 X 500 Packing Dimension1690 x 1060 x 450 Bezel Width54 Protection GlassN/A Operation Operating Temperature Normal 0 ~ 40 ℃ (without Network) Prot. GlassN/A Humidity 10% ~ 80% non-condensing MTTF 40,000hrs ℃ ) Optional items Speaker15W×2 built-in Wall MountWMN-7070D Vertical MountN/A Ceiling MountN/A StandSTN-L65D Accessories Manuals Quick Setup Guide, Warranty Card, Application CD CablesPower Cord OthersRemote Controller, Batteries