Ms. Park.  Put everything away  Get into groups of six  The winning group wins candies.

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Presentation transcript:

Ms. Park

 Put everything away  Get into groups of six  The winning group wins candies

 Data that is measurable.  What is quantitative data?

 New set of data that is collected by the researchers themselves  What is primary data

 Data that already exists. This data can be found through online researches or library researches.  What is secondary data?

 How often do you drink coffee?  What is an example of quantitative question

 Do you like Chocolate ice cream more than Vanilla ice cream?  What is an example of qualitative question?

 On a scale of 1 to 10, how much do you enjoy Marketing?  What is an example of quantitative question?

 Using online sites, such as Survey Monkey or Google Docs, to formulate questionnaire and collect data  What is online survey?

 In this stage, the researchers study the data very careful and draw conclusions from it.  What is analyzing and interpreting data?

 If your objective was to understand the characteristics of typical customers, then you must transform _______ into _______  What is raw data and information?

 Design in which the major emphasis is on gaining ideas and insights.  What is exploratory research?

 The very first step in Marketing Research process.  What is Defining Objective and Problem.

 The very last step in Marketing Research process?  What is communicating your research results

 The term used to describe the population that is being studied in marketing research  What is sample?

 The most known global brand.  What is Nike?

 Individual facts, statistics, or pieces of information  What is data?

 Data that contains people’s reactions, responses or feelings toward a given subject or problem  What is qualitative data?

 The #1 Canadian brand?  What is Tim Hortons?

 Make three questions for the other teams  Make those questions hard; if other teams do not get the answer, your team will win a point!