1 1 Spring 2010 SELLING LAPTOPS TO SMALL BUSINESSES

2 2 Help Customers Cut Costs and Increase Efficiency with a Smart Mobile Investment This presentation will help you understand... – Why customers should refresh their laptops – The key benefits of the all new 2010 Intel ® Core™ processor family – How new Intel ® Core™ vPro™ processors deliver additional small business benefits with easy PC care – How you can overcome common buyer objections

3 Now, More Than Ever, Intel Is the Best Choice for Smart, Reliable Computing Replacing older equipment can help: Increase employee productivity Reduce support costs Enhance security 213

4 Reduce Support Costs Older laptops are slower, break down more often and they cost more to maintain and power. 1 - Repair and maintenance can run up to 1.65 times more on a PC older than 3 years. 1 - PCs older than 3 years are 4.5 times more likely to experience a hard drive failure. 1

5 Successful small businesses are efficient and responsive; the newest and fastest laptops can help them stay competitive. Increase Employee Productivity 2 -Nearly 65% of small businesses report that employees who travel can be more productive with a laptop. 1 -On average, mobile PC users are up to 51 additional minutes more productive each day. 2

6 New computers have enhanced security features, which are vital for small businesses that need to protect against new threats. Enhance Security 3 Mobile image PCs that are 3 or more years old can experience up to 1.3 times more security incidents. 1

7 You Know Refreshing Is Important. Meet the Processors that Adapt to Business Needs. The best choice for small businesses on the go. Mobility, manageability and security – that’s PC intelligence. INTRODUCING THE ALL NEW INTEL® CORE™ PROCESSOR FAMILY

8 Intel® Turbo Boost Technology speeds up the processor when workloads require extra performance. 3 Intel ® Hyper-Threading Technology allows each processor core to work on two tasks at once. 4 Run business productivity applications up to 2x faster. 5 The All New 2010 Intel® Core™ Processor Family Provides Intelligent Performance and Efficiency Intelligent performance meets ultimate mobility.

9 How to Explain It: Think of Intel® Turbo Boost Technology like the air conditioner in a car. In normal mode, the air conditioner delivers a certain amount of air through the dash and floor vents. When you shut off the floor vents, it can use the extra power to deliver more air through the dash. In the same way, the Intel® Core™ i7 processor is configured to deliver a certain amount of power to each core. However, if one or more cores is not using that power, the processor can automatically and intelligently divert extra power to the operating core. The result is the operating core can run at a higher than normal frequency and complete its tasks faster. Intel® Turbo Boost Technology Extra Gigahertz On-Demand ** Intel ® Turbo Boost Technology not available on Intel ® Core™ i3 Processors Available on: ** Intel ® Turbo Boost Technology not available on Intel ® Core™ i3 Processors

10 Intel® Hyper-Threading Technology Smart Multitasking 10 How to Explain It: Intel ® Hyper-Threading Technology gives customers 4-way (and 8-way) multitask processing that allows each core of the processor to work on two tasks at the same time. Like toasting two pieces of bread in a two- slot toaster instead of using a single-slot toaster twice, you can get more done in the same amount of time. Available On:

11 faster Run business productivity applications C up to… 1.9x 3.1x 2.0x vs All new 2010 Intel ® Core™ i5-520 versus the Intel ® Core™ 2 Duo T5500 processor Laptops with the New 2010 Intel® Core™ i5 Processor Can Increase Employee Productivity faster Amazing multitasking performance! Typical installed base Compare two documents and convert a presentation, while running a virus scan A Run a complex spreadsheet while running a virus scan B Test A: Compare two documents, and convert a presentation to web format, while running a virus scan (Intel SEG 0272+) Test B. Run a complex spreadsheet while running a virus scan (Intel SEG 0273+) Test C. Multitasking with office productivity applications (SYSmark*2007 Preview ) See “Legal Information” slides for details on system specifications. + More information on benchmarks and Intel Software Evaluation Guides (SEG) can be found at:

12 Small Businesses Mobilize and Accelerate Their Workforce with Faster Multitasking Performance He can demo the latest prototype to his boss, while sharing his screen with colleagues overseas, and recording feedback and comments to share with developers. She can update a project timeline, while compressing a HD video to deliver to a client, and then auto back-up starts. Lawyer Architect Intelligent performance delivers employee productivity.

13 The Intelligence of Energy Efficiency and Ultimate Mobility With the all new 2010 Intel® Core™ processor family, new laptops deliver: - Productivity, thanks to long battery life. - Convenience, with ultra-thin form factors.

14 The All New 2010 Intel® Core™ Processor Family Also Delivers Smart Security Intelligent performance + Smart Security + Easy PC Care

15 - Proactively safeguard laptops from viruses and malicious attacks. 6 – Encrypt sensitive data up to 3.5x faster 5 with new hardware instructions that support the Advanced Encryption Standard. 7 Increase Data Security By Refreshing Laptops with the All New 2010 Intel® Core™ Processor Family Advanced Encryption Standard New Instructions (AES-NI) is not available on Intel ® Core™ i3 Processors Available on:

16 Help Protect Your Customers’ Laptop and Data with Intel ® Anti-Theft Technology Triggers Log-in failures Local timer expiry Remote notification Tampering X √ Disable Reactivate IT support “console” PC Laptop Small Business Benefits Local and remote triggers detect theft and administer “poison pill” to disable PC. Data access keys are deleted/hidden when theft detected. Recovery is possible through remote or local reactivation.

17 The All New 2010 Intel® Core™ vPro™ Processor Family Delivers More with Easy PC Care Intelligent performance Smart Security Easy PC Care +

18 Help Your Customers Reduce Costs and Downtime with the All New 2010 Intel® Core™ vPro™ Processor Family Available on: IT support (inside or outside the company) can help prevent PC issues, and get employees back up and running faster when PC issues do occur: – Remotely see and repair employee systems, even beyond the firewall with KVM (Keyboard, Video, Mouse) Remote Control. 6, 8 –KVM Remote Control can be utilized even when the laptop’s operating system has crashed.

19 How to Explain It: Intel® AMT KVM works both below and within the OS (in other words, you can edit the BIOS and the operating system’s registry), and it even works without the OS running. Once Intel® AMT KVM is installed in the BIOS, there is no need to load software into the OS. Video displayed at console IT support “console” PC Small business user PC (new 2010 Intel ® Core™ vPro™ processor based system) Blue screen OS unresponsive Help desk troubleshooting Booting issues KVM Remote Control Allows You to Support Customers Remotely…without Requiring a “Full” Service Package Console keyboard and mouse remotely controls client

20 Intel ® IT Director 9 can provide a number of benefits: Improve security by ensuring PCs run anti-virus software. Reduce data loss by blocking unauthorized USB devices. Reduce energy cost via notification of PCs that are on after hours. Simple to use: Small business owners or IT support (internal or external) can manage employee systems. Intel® IT Director offers a branding opportunity. The lower portion can display your company information—a great way to stay top of mind for future support. Monitor and More Efficiently Manage Laptops with Intel® IT Director For more information go to: Intel ® IT Director is FREE for you and your customers.

21 Putting It All Together for Your Customers Intelligent performance Smart security Easy PC care New 2010 Intel® Core™ i3 Processor Intelligent Performance Starts Here Faster, Smarter, Adaptive Performance Smart Security and Easy PC Care Intel ® Turbo Boost Technology Intel ® Hyper-Threading Technology Intel ® Smart Cache Technology Advanced Encryption Standard— New Instructions XD Bit Intel ® Anti-Theft Technology KVM Remote Control Intel ® IT Director New 2010 Intel® Core™ i5 Processors and Intel® Core™ i7 Processors New 2010 Intel® Core™ i5 Processors and Intel® Core™ i7 vPro™ Processors √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

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23 Your Response “I’m going to buy netbooks for my employees, instead of laptops.” Netbooks are ideal for web browsing, and short, simple tasks. But netbooks are not designed for workplace ergonomics Buyer Objection NetbookLaptop / web mail/social networking Browsing for information Communicate through chat / IM Consume content Performance to run a single application at a time Intel® vPro™ technology Security & manageability Expandability & extensibility Multitasking and running multiple applications at a time Rich content creation (e.g.. multi-media presentations) High-performance workloads (e.g., financial modeling) Productivity Simple Tasks Key Differences Between Netbooks and Laptops

24 Your Response “I’m going to wait on buying a new PC.” Running older equipment can cost you. - PCs older than 3 years are 4.5 times more likely to experience a hard drive failure. 1 - Repair and maintenance can run up to 1.65 times more on a PC older than 3 years. 1 Buyer Objection

25 “I’ll save on the processor.” The processor is the MOST IMPORTANT PART of the computer. It is the engine that employees will rely on every day, allowing them to work as efficiently as possible. Your Response Buyer Objection New Intel® Core™ i5 processor-based systems run business productivity applications up to 2x faster. 5

26 Your Response “Why should I pay more for vPro™?” Intel® Core™ vPro™ processors provide easy PC care features, which can mean LESS INTERRUPTION to business operations. Conduct secure maintenance, update virus patches, and get down systems up and running—remotely and after hours—even when a notebook is shut down. 6 Your customers can see the potential savings. Visit: Intel ® Core™ processor with vPro™ technology ROI Calculator Intel ® Core™ processor with vPro™ technology ROI Calculator Buyer Objection

27 “I don’t want a full-service monthly contract.” No problem...with new Intel ® Core™ vPro™ processor-based systems, we can offer service when you need it. We can set up hardware-based KVM Remote Control when we deliver the laptops. The if there is an issue, KVM will allow our IT staff to see and repair your company’s systems in all states, even beyond the firewall or when the OS crashes. This can help you reduce costs and downtime, and increase employee productivity. Your Response Buyer Objection

28 Help Your Customers Grow their Business with Intelligent Performance The best choice is a laptop built with a new 2010 Intel® Core™ vPro™ processor inside.

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30 Legal Information (cont.) 1. “Pain Points with Small and Medium Business”, April “Increase Productivity by Providing Notebooks Beyond Road Warriors,” Forrester Consulting, October 2008 ( 3. Intel® Turbo Boost Technology available on the Intel® Core™ i7 processor and the Intel® Core™ i5 processor only. Intel® Turbo Boost Technology requires a PC with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software, and overall system configuration. Check with your PC manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see Intel® Hyper-Threading Technology (Intel® HT Technology) requires a computer system with a processor supporting Intel HT Technology and an Intel HT Technology-enabled chipset, BIOS, and operating system. Performance will vary depending on the specific hardware and software you use. The Intel® Core™ i5-750 desktop processor does not support Intel HT Technology. For more information, including details on which processors support Intel HT Technology, see Comparing pre-production Intel® Core™ i5-520M processor based laptops to theoretical installed base of Intel® Core™2 Duo processor T5500. Laptop system configurations: Intel® Core™ i5-520M (3 MB Cache, 2.4 GHz), with Intel®Turbo Boost Technology and Intel®Hyper-Threading Technology on preproduction Intel® Ibex Peak HM55, Dual-channel Micron* 4 GB (2x2 GB) DDR with Intel® HD Graphics, Hitachi* 320 GB HDD, Intel® Matrix Storage Manager (BIOS, Intel® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM. Intel® Core™2 Duo processor T5500 (2 MB Cache, 1.66 GHz, 667 MHz FSB) in Lenovo* Thinkpad* T60 laptop, Mobile Intel® 945GM Express Chipset, Micron* PC5300 DDR x1 GB memory, Intel® GMA 950 graphics 224 MB Dynamic video memory technology, Hitachi* Travelstar* HTS721010G9SA00 SATA 100 GB 7200RPM HDD, BIOS Lenovo* 79ETD7WW 2.17 with default settings, Microsoft* Windows* Vista Ultimate. Business productivity claims based on SYSmark* 2007 preview is BAPCo’s latest version of the mainstream office productivity and Internet content creation benchmark tool used to characterize the performance of the business client. SYSmark 2007 preview features user-driven workloads and usage models developed by application experts. Multitasking claims based on financial calculations workload consisting of advanced spreadsheet calculation measured using Microsoft* Excel* Monte Carlo Simulation plus Virus Scan. Security workload consists of Winzip*12 decompressing an encrypted archive containing 200 photos, 125 of which are 10MP photos and 75 which are 6MP photos. The photos are in jpeg format. The total size of all the photos is about 830 MB.

31 Legal Information (cont.) 6. Intel® Active Management Technology requires the computer system to have an Intel® AMT-enabled chipset, network hardware and software, as well as connection with a power source and a corporate network connection. Setup requires configuration by the purchaser and may require scripting with the management console or further integration into existing security frameworks to enable certain functionality. It may also require modifications of implementation of new business processes. With regard to notebooks, Intel AMT may not be available or certain capabilities may be limited over a host OS- based VPN or when connecting wirelessly, on battery power, sleeping, hibernating, or powered off. For more information, see 7. AES-NI is a set of instructions that consolidates mathematical operations used in the Advanced Encryption Standard (AES) algorithm. Enabling AES-NI requires a computer system with an AESNI-enabled processor as well as non-Intel software to execute the instructions in the correct sequence. AES-NI is available on Intel® Core™ i5-600 Desktop Processor Series, Intel® Core™ i7-600 Mobile Processor Series, and Intel® Core™ i5-500 Mobile Processor Series. For further availability of AES-NI enabled processors or systems, check with your reseller or system manufacturer. For more information, see KVM Remote Control (Keyboard Video Mouse) requires the presence of integrated graphics and is only available with dual- core Intel® Core™ i5 vPro™ processors and i7 vPro™ processors. 9. Intel® IT Director utility is available for Intel® Core™2 Duo and Intel® 2010 Core™ processor-based systems. Specific security and manageability features as well as power-efficient performance make these systems the first choice of business customers. Performance tests and ratings are measured using specific computer systems and / or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit

32 Legal Information (cont) Performance tests and ratings are measured using specific computer systems and / or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit System Configurations for Slide 12: Intel® Core™2 Duo Processor T5500 (2M L2, 1.66GHz, 667MHz FSB), Intel® Core™2 Duo Processor P8600 (3M L2, 2.4GHz, 1066MHz FSB) on Mobile Production Channel Motherboard MGM45RM, Mobile Intel® GM45 Chipset, Dual-channel Micron* 4GB (2x2GB) DDR with Intel® Graphics Media Accelerator 4500MHD, Hitachi* 320GB HDD, Intel® Matrix Storage Manager , (BIOS: RMM4510H.86A, Intel® INF:, Graphics: ), Microsoft* Windows* 7 Ultimate 64-bit RTM. Pre-production Intel® Core™ i5-520M processor (3MB Cache, 2.4GHz), with Intel® Turbo Boost Technology and Intel® Hyper-Threading Technology on pre-production Intel® Ibex Peak HM55, Dual-channel Micron* 4GB (2x2GB) DDR with Intel® Graphics Media Accelerator HD graphics, Hitachi* 320GB HDD, Intel® Matrix Storage Manager (BIOS, Intel® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM Intel may make changes to specifications, release dates and product descriptions at any time, without notice. Intel, the Intel logo, Intel Core, and Intel Core vPro are trademarks of Intel Corporation in the U.S. and other countries. *Other names and brands may be claimed as the property of others. Copyright © 2009 Intel Corporation. All rights reserved.