Corporate slide master With guidelines for corporate presentations Future Regional Engagement: Update Ymgysylltu Rhanbarthol y Dyfodol: Diweddariad Croeso.

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Presentation transcript:

Corporate slide master With guidelines for corporate presentations Future Regional Engagement: Update Ymgysylltu Rhanbarthol y Dyfodol: Diweddariad Croeso Cymru / Visit Wales Jane Richardson September 2014

Regional Engagement in Context Ymgysylltu Rhanbarthol mewn Cyd- destun Strategy Groups Wider Industry Engagement One-to-one Relationships

One-to-one relationships with whom? Perthynas un-i-un gyda phwy? Businesses Destination Partnerships Associations Local Authorities Regional Engagement Team Businesses Sector Specific Fora (ie Caravan & Camping Forum) Quality Assurance Team

Progress to date Cynnydd hyd yma Staff : 6 TUPE, 2 to be recruited Budget : Between £115 - £160k per region Destination partnerships Marketing (travel trade and attractions) Existing skills activities Database management Engagement and consortia support Partners: Contract discussions underway Forum to include: Destination partnerships (public & private sector) L.A. Economic leads Big national players and National Parks Sectoral bodies, Tourism associations Board Appointments Relationship mapping

Linkages Cysylltiadau Regional Engagement Team Quality Assurance TISS & EU Funding Policy & Development Marketing Campaigns PR Digital Travel Trade Industry Engagement

Quality assurance Sicrwydd Ansawdd Grading Review Perceptions * Attractions * The UGC challenge Consumer confidence * Role of the QA New VAQAS standard assessments Erddig, Wrexham Driving quality: Celtic Manor & St Davids Hotel & Spa Shining stars: Hotels: Celtic Manor Guest accommodation: Glandwr Mill, Barmouth Self-catering: Beach House, Tenby Hostels: Caer Llan Field Studies, Monmouth Camping & caravanning: Woodland Hideaway Park, Llandysul

TISS Improving quality, supporting innovation, creating jobs Driving quality: Wolfscastle Country Hotel, Pembs (3* to 4*) Building on success: Coast Café & Bistro Supporting innovation: Pennheim Farm Glampsite, Carms Strategic investments: Royal Mint, Llantrisant jobs from investments above

EU Funding Cyllid Ewropeaidd What next?

Policy & Development Polisi a Datblygu Flood Funding Food Tourism Action Plan Cardiff Cultural Tourism Skills Cymru Learning Journeys Cruise Wales – 2016 a record-breaking year? 2 x Aidavita in Fishguard (1500 each) 4 new ships for Holyhead (one with 3800) Plus turn-around calls tbc

Digital Digidol Example Projects: Follow the white rabbit, Llandudno DT100 Digital Hub Discover Portmeirion App Scarlets Rugby Digital Trail Margam Wildspace Interactive App Snowdonia Active Mountain Safe Legacy knowledge hub: sharewales.com Plus digital marketing: Website, facebook (420k likes), twitter (45k followers)

Next Steps Camau nesaf Final details re closure of company, transfer of web domains etc Staff transfer 1 st October & begin induction Communications issued to the industry re new arrangements Contracts issued to partners for Oct-Mar Invites issued for Regional Forum Appointment of Tourism Advisory Board Members Food tourism consultations, skills Cymru events, marketing roadshows and industry conference through Oct & Nov