S Paradigm Consultants Reputation Management Advisory Credentials Presentation – 2014 Flat #103, J.M. Apartments, Somajiguda, Hyderabad-16 T: URL:

About Us 3-year young reputation management advisory firm Offers communication services on image & reputation management Founded by Shankar Chelluri – brings 20 years experience in News Reporting, PR & Corp. Comm. Help clients navigate business with better communications to build brand & manage reputation Work with reputed partners to offer one-stop services

Areas of Expertise Media Relations CSR & Stakeholders’ Engagement Advertising & Sponsorship Brand Strategy & Application Marketing Collaterals & Internal Communications Issues & Crisis Communications Digital Media Campaign

Media Relations Develop comprehensive annual media strategy Development of media docket - corporate/spokesperson profiles, press releases, regular media updates with e-kit uploaded on client website Design media docket with branded scribbling pad & pens with logo Media interactions – press conference, exclusive interactions and interviews Factory visits & FAM trips Support of photo / video capturing of events/conferences News tracking – print / TV / online Support for executing press conference – hotel booking, audio/video, backdrop etc

CSR & Stakeholders’ Engagement Help develop Corporate Social Responsibility Policy & align with UN Millennium Development Goals (MDG) Identify relevant CSR activities for client business based on ground assessment study of needs Develop the activity calendar for all activities with budgets, timelines & deliverables Develop Social Audit Model of CSR activities Identify and develop Stakeholders Engagement Model – helps keep client business environment engaged Define specific message/activity for all stakeholders with budgets, timelines and outcome Monitoring CSR & Stakeholder Plan & impact on brand

Advertising & Sponsorship Advertising Develop advertising campaign plan Selection of medium with RoI evaluation Identification of correct avenues Develop proper theme- based creative Advertising aligned with PR roll-out to complement Explore new avenues for advertising Events/ Sponsorships Develop plan align with brand strategy Explore opportunities for sponsorship to enhance product & brand value Explore events with brand relevance & sponsor Involve with sponsorship for lot of corporate, sports, events Develop company policy for events/sponsorship

Brand Architecture, Design & Applications Define & develop brand architecture based on client business model Develop creative design & theme Develop Corporate Identity Manual (CIM) Application of brand – use of logo on corporate identity (stationery), vehicles, store, computers & laptops, stickers for staff among others

Marketing & Internal Communications Corporate/Brand films - Concept, design, theme & script TV commercials – design, script and media plan Radio Spots – Script, Theme & Media Plan Collaterals (brochures/flyers/Annual Reports) – Concept, design, content & printing Website or web portal design – Design, Theme, Wireframe, SEO, Payment Gateway, e-Com enabling, Content Management Suite, Digital Publishing, Website Analytics with recommendations on design & content Digital support on website/portal with Social Media like FB, LI, Twitter etc Scale Model design based on architect CAD drawings Newsletter – external/in-house, intra-net content for keeping staff engaged

Issues & Crisis Communications Develop crisis communication manual Handle media relations during the crisis & constantly engage media Define messaging platform to be used during crisis situation Identify senior company spokesperson to talk with media Identify media and work with them during crisis Recommend engagement with stakeholders with different programmes Media training to operate in crisis situation

Client Portfolio East Coast Energy Private Limited Athena Chhattisgarh Pvt. Limited Axis Clinicals Limited Teesta Urja Limited GenY Medium Microfinance Institutions Network Patil Rail Infrastructure Alexandria Knowledge Park Vishwa Infrastructure & Services Raju Vegesna Foundation Azri Solutions Trimex Sands Private Limited

Engagement Model Assignment – this is one-time task executed to client brief; e.g. like product launch, website development, press conference or support in terms of information, report Short-term: this is a three-month engagement to handle simple mandates, crisis & issues management or campaign for a company wanting to understand use of PR & Comm Retainer – these are 12-month mandates with clients who value the role of PR & Comm. for business and want to leverage this function for better business sense

Team Shankar Chelluri - Founder Director. Brings 20 years of experience of News Reporting with Indian Express, Deccan Chronicle & Times of India, Public Relations with Genesis PR & Vaishnavi Corporate Communications & served as Regional Director – South. Also worked as Head & GM – Corp Comm. with GMR Hyderabad International Airport Sudarshan D – Consultant. He has over 12 years experience in Media Relations and worked with Genesis PR & Vaishnavi Corporate Communications. Well networked in the media in Hyderabad and Rest of AP and brings lot of experience in handling events & activities for clients Partners - work with many partners, some names are given below: Grey Pixel for website design, brochures & media dockets Ankitt Audi – backdrops, conference AV support Miditech TV – corporate & brand films GenY Medium – digital marketing campaigns Demyurj – advertising agency for design, release of advert spots White Elephant Productions – Infographic videos

To reach me: Office: HP: Mail: or URL: Skype: shankar.chelluriLinkedin: in.linkedin.com/in/chelluri Blog: schelluri.wordpress.com