Desktop Publishing
What is it? Describes the process of producing a document using a personal computer Not just about creating brochures and flyers Products must be hard copy and able to transfer to the Internet
How to create amazing documents Audience –Who is this document for? –Describe changes you would make for different types of audiences.
How to create amazing documents Purpose –What is the point? Inform Advertise Get advice Meet a requirement –What purpose do the images play? Each image must have a purpose
How to create amazing documents Layout –Thumbnail Sketches Quick sketches that allow you to “think” on paper Blocks of sections of the page for certain things Allows you to better visualize your document
Principles of Design Focal Point –The place your eye sees first –Larger is noticed before smaller –Brightly colored text is noticed before black text –Images are noticed before text Pages without a focal point can be confusing
Principles of Design After creating a focal point, the reader must be encouraged to continue reading Flow –The visual path created by arrangements of elements within a page –Z-pattern is most common –Images, white space, and text will create the flow
Principles of Design Layout –Using a grid will help divide your page Rule of thirds –A page that is designed in thirds is more appealing
TextWhite space Image Text White Space ImageWhite Space Image TextWhite Space TextText ImageText White Space Text White Spac e
Fonts Serif is divided into categories –Oldstyle is used for long passages –Modern has harsher strokes –Slab serif fonts have little difference between strokes –Sans serif very even strokes, resulting in an easier read
Special Fonts Decorative fonts are used for display Script fonts are designed to imitate handwriting Blackletter fonts are designed to look like early hand-print font Monospace fonts resemble spacing produced by a typewriter
Font rules! The fewer fonts the better Making font bold or italic can help you create sections or importance If you mix two typefaces, make them very different
ColorColor Color scheme is the arrangement of colors designed to create a particular response. Color wheels can help you select complementary colors
Black – classic, strong, powerful, mysterious, elegant Blue – tranquil, peaceful, sad, dependable, cool, constant, quiet Brown – wholesome, rich earthy, home-like, stable, rustic Green – soothing, refreshing, healing, natural, fresh Neutral – classic, quality, natural, timeless, quiet Orange – Sharp, friendly, vital, hot, energizing, inviting Pink – happy, sweet, romantic, youthful Purple – elegant, eccentric, regal, spiritual, mysterious Red – sexy, exciting, stimulating, provocative, dynamic White – pure, bright, innocent, clean Yellow – harmonious, warming, sunny, splendor