Digital signage Presentation

Definition of Digital Signage “A network of displays that can be remotely managed and whose business model revolves around merchandising or advertising” Source: Frost & Sullivan Definition of Digital Signage “A network of displays that can be remotely managed and whose business model revolves around merchandising or advertising” Source: Frost & Sullivan  Also Known As / Seen As  Digital Out of Home  In-Store TV  Digital Screen Media  Captive Audience Networks  Retail Media Networks  Screen Networks  Narrowcasting  Place Based Media  Digital Street Furniture  Video-enhanced Shopping Carts  etc.  Also Known As / Seen As  Digital Out of Home  In-Store TV  Digital Screen Media  Captive Audience Networks  Retail Media Networks  Screen Networks  Narrowcasting  Place Based Media  Digital Street Furniture  Video-enhanced Shopping Carts  etc.  Network Types  Self Financed / Branding  Financed Through Advertising / Advertising Only  Mixed / Hybrid  Network Types  Self Financed / Branding  Financed Through Advertising / Advertising Only  Mixed / Hybrid

Digital signage is a form of electronic display that shows television programming through web. Menu, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) Digital signage is a form of electronic display that shows television programming through web. Menu, information, advertising and other messages. Digital signs (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) What is Digital Signage

Use of Digital Signage In Mall

Advantages over regular flex advertisement Advantages over regular flex advertisement

 Static  Single Slide  Locally Monitoring  More Time and Expenses  Unable to reach to the targeted Audiences  Single Advertisement  Need more space for more advertisement.  Static  Single Slide  Locally Monitoring  More Time and Expenses  Unable to reach to the targeted Audiences  Single Advertisement  Need more space for more advertisement. Flex Banner Features

 Dynamic content  Instant Content Updates  Single Click Edit Tool  Set the video as per own time line  Set the Video duration and Repetition as required  Play Video files and SWF(Flash) files.  Centrally Monitoring  Much more interactive with Audiences  Dynamic content  Instant Content Updates  Single Click Edit Tool  Set the video as per own time line  Set the Video duration and Repetition as required  Play Video files and SWF(Flash) files.  Centrally Monitoring  Much more interactive with Audiences Signage Features

Advantage of Dynamic Content  One Click Management  Out of site editing facility  Dynamic Promotion of Offers and important updates  Live updates  No printing cost  Less time consumption  Easy to use editing tool  Central monitoring  Video & Audio out puts  One Click Management  Out of site editing facility  Dynamic Promotion of Offers and important updates  Live updates  No printing cost  Less time consumption  Easy to use editing tool  Central monitoring  Video & Audio out puts

Signage Contents Management

Advantages of centralized systems  Internally connected through Wi-Fi connection(all other signage in mall)  Can be controlled through single monitoring device  Individual control panel for Mall Committee and Shop owners  Spot integration of advertisement and offers  Easy to use Editing tools  Cost Saving(Printing & Editing)  Internally connected through Wi-Fi connection(all other signage in mall)  Can be controlled through single monitoring device  Individual control panel for Mall Committee and Shop owners  Spot integration of advertisement and offers  Easy to use Editing tools  Cost Saving(Printing & Editing)

Regular content of signage  Regular Advertisement of restraint  Interactive video for promotion  Live Rss feed  Static Images  Flash Swf  Date, Time  Special Offers, Promotions  Regular Advertisement of restraint  Interactive video for promotion  Live Rss feed  Static Images  Flash Swf  Date, Time  Special Offers, Promotions

Embedded system and user interactivity  Live cam  Live Tv  Live Weather Report  Kiosk for music distributers  Digital Games  Online Conferences  Floor signage - Games, Advertisement  Touch Screen games  Live cam  Live Tv  Live Weather Report  Kiosk for music distributers  Digital Games  Online Conferences  Floor signage - Games, Advertisement  Touch Screen games

Benefits Mall Owners  Dynamic content allows to provide more than one add in the single screen  Event Promotion  Less Involvement  Instant Advertisement facility  Access to shop owners to change their slides by their wish but in the same slot.  Central control system  Increase Of earnings Mall Owners  Dynamic content allows to provide more than one add in the single screen  Event Promotion  Less Involvement  Instant Advertisement facility  Access to shop owners to change their slides by their wish but in the same slot.  Central control system  Increase Of earnings Shop Owners  The content can be exchanged quickly  More Content can be shown  It is an eye catcher which attracts people more.  Possibilities of better design and advertisement.  More Attractive  Less Expensive  Useful tool for branding Shop Owners  The content can be exchanged quickly  More Content can be shown  It is an eye catcher which attracts people more.  Possibilities of better design and advertisement.  More Attractive  Less Expensive  Useful tool for branding

The Scopes of Signage

 Centrally Controlled  Update offers/news dynamically from any where on the fly  In house Video Display  One click Management to update new content  Interactivity  More Effective towards consumer  Centrally Controlled  Update offers/news dynamically from any where on the fly  In house Video Display  One click Management to update new content  Interactivity  More Effective towards consumer RETAIL

Branding  More Attractive towards customer  More Interactive  More Informative  Content is specific to the targeted Audience  Able to Improving Brand Awareness to the targeted audience  More Attractive towards customer  More Interactive  More Informative  Content is specific to the targeted Audience  Able to Improving Brand Awareness to the targeted audience

Events  Uniqueness  Able to reach towards Targeted Audience  Able to create more attractive content using Editing Tool  Promoting Event through proper content with more Interactivity with audience  Uniqueness  Able to reach towards Targeted Audience  Able to create more attractive content using Editing Tool  Promoting Event through proper content with more Interactivity with audience

Game for Children on the floor  Interactive  No Extra Space Is Required  Can be used for Promotional activity  Interesting not only to children but also to Adults.  Game Zone Can make an extra earnings also  Interactive  No Extra Space Is Required  Can be used for Promotional activity  Interesting not only to children but also to Adults.  Game Zone Can make an extra earnings also

Kiosk Application  This is a self controlled Machine  Not only user can see but also can do some activity to get the result  No Man power Needed  Interactive interface  Ability to make the payment process.  This is a self controlled Machine  Not only user can see but also can do some activity to get the result  No Man power Needed  Interactive interface  Ability to make the payment process.

Cinema Ticket Booking Kiosk  Touch Screen Interactivity  Easy to Book Ticket  Able to produce All the updates  Can Be used as a Promotional Tool  No Man Power Needed  Can Reduce Pressure of Manual Counter  Touch Screen Interactivity  Easy to Book Ticket  Able to produce All the updates  Can Be used as a Promotional Tool  No Man Power Needed  Can Reduce Pressure of Manual Counter