19 May 2012 (Sat) BBA Information Systems and e-Business Management

Agenda What is ISEM? Student Sharing Q&A

What is ISEM?  Information Systems and eBusiness Management  We are YOUNG, INTERESTING, and PROFESSIONAL

What is Information Systems? Ask Prof. Gordon Davis Menu “The Father of Information Systems” Founded the discipline of Information Systems “Marriage” of Computer Science and Business Management Worked in the Carlson School of Management, University of Minnesota, Minneapolis, Minnesota, USA Retired in 2004

Information Systems ≠ Computer Sciences Computing Business Business People IT People ISEM ISEM People Information Systems

What are the important resources in an organization? Information Systems as a Business Discipline Finance Accounting Human Resources Information Systems and e- Business Management

The ISEM concentration provides students with the knowledge and skills to be a trouble-shooter, a practical problem-solver, and an effective communicator liaising with e-Business and information technology professionals and end-users to solve management problems Programme Objective Computing Business Business People IT People ISEM People Information Systems

 e-Business Management  Business Systems Analysis and Design  IT Auditing Concentration Highlights

Career Path: e-Business Management Menu

Career Path: e-Business Management

Social Technology Marketing Business People IT People E-Marketer Information Systems Career Path: e-Business Management

Career Path: Business Systems Analysis

Career Path: IT Auditing  Our ISEM program is the Second university programme in Asia/Asia-Pacific found to be in alignment with Information Systems Audit and Control Association (ISACA) Model Curriculum  Graduates of our ISEM program requires only additional of two-year work experience toward the Certified Information Systems Auditor (CISA) designation

Career Path: IT Auditing  Potential Jobs for Graduate in IT audit, control, and security IS auditors/IT auditors Project managers IT risk managers IS consultants Security analyst  Potential Employers Big 4 (Deloitte Touche Tohmatsu, Ernst & Young, KPMG, PricewaterhouseCoopers) Banks

Student Learning and Activities Service Learning  Give advice for NGO in developing their website and information systems; provide services for the community  Examples :    心晴行動

Student Learning and Activities Business and IT Case Competitions

Additional Information (C) Year Round Information Facebook Year Round Information Facebook hkbu.sob hkbu.isem hkbu.isem (D) HKBU Business School Blog Anything you want to know about our BBA (Hons) Programme & School of Business, please visit our

Year ACCT AECON CBS FIN HRM ISM/ISEM MKT Average Salary of our Fresh Graduates

Programme Curriculum  Courses in the BBA Core and Complementary Study  ISEM2450Management Information Systems  I.T.1120Business Information Systems  Concentration Required Courses(3)  ISEM 2600Data Management in Business  ISEM 3010Business Systems Analysis and Design  ISEM 3240Electronic Commerce  Concentration Elective Courses (4)  ISEM 2110Programming for Business Applications  ISEM 3120Seminar in Information Systems and e-Business Management  ISEM3130e-Marketing  ISEM 3140Web Site Design and Business Applications  ISEM Development of Small Management Information Systems  ISEM 3410Telecommunication and Networking in Business  ISEM 3510Consumer Insight: Consumer Knowledge Management  and Web Analytics  ISEM3610Decision Support and Intelligent Systems in Business  ISEMxxxxIS Auditing  ISEMxxxxIS Governance and Control.

Thank you!