CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff.

Slides:



Advertisements
Similar presentations
SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.
Advertisements

An Evolving Media Landscape: Platform Adoption © All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross.
BOOMERS, MEDIA MOMS, AND POLARIZED CONSUMERS. 2 BABY BOOMERS THE MOST VALUABLE GENERATION BABY BOOMERS THE MOST VALUABLE GENERATION #C360.
© 2011 Crain Communications Inc. Mobile Marketing Q3 Trend Report: What Marketers Need to Know About Mobile Metrics: It’s a Mad, Mad World.
Multi-Screen Insights An Overview Of Digital Video’s Growth.
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:
Market Overview. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics.
Copyright © 2015 Criteo State of Mobile Commerce Apps and cross-device lead mobile business Q
Checks their phone 150x per day Has 20 apps installed on their device Goes to their phone 12x per day to play games The Average Smartphone User…
1 April 2013 Data Book. All the best, Vlad Gyster At H.Engage, we believe that the best way to influence change is to be equipped with the right data.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
*United States estimate based on Q monthly average. For all of the most current estimates of U.S. cross-platform video consumption, please refer.
Source: Mobile Marketing Association What You Need to Know About Mobile Marketing Mobile Spending to Reach $2.16 Billion in 2010 The Mobile Marketing Association.
Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.
E-retailer Report © Statista, Inc. (NY). Table of Contents e-retailer.
Southern York County School District. About Your Instructor Kellin McCullough – Business Teacher.
sound-effects-sound-clips-family-feud-download sound-effects-sound-clips-family-feud-download-
Internet. The Web as you know it WWW: This is not the internet, but just a part of it. IM, . The web consists of pages that can only be seen by.
Using the World Wide Web Web Design and Publishing Cindy Royal.
Why Integrate Social Media in your Website?. “Students don‘t click on links to social networking sites when the value of doing so is not evident. Sites.
Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens 1.
SOCIAL MEDIA FOR BUSINESS Network overview By Joanne Brady
Who’s Using What? Demographics in the online world.
Fostering Faith in a Digital Age: challenge and opportunity Terri Martinson Elton.
Newsbrands and mobile phones
Skill Area 214 Introduce World wide web(www)
Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)
How Mobile is Changing the Way We Communicate Stephanie Smith, APR Director of Public Relations Fort Osage R-1 School District.
Television Bureau of Advertising Video Advertising in a Multi-Screen World 1.
93% of online activities begin with search billion+ searches conducted worldwide each month. 5 92% of internet users search. 2.
Internet in 21st Century. We all use web in our daily lives, from our mobiles or coputers. However we do not realize how fast is internet getting bigger.
MEDIA KIT. WHO WE ARE? YOUR TEXT HERE 6:58 min AVG. SESSION DURATION 13.6M+ UNIQUE USERS 2.8M+ FACEBOOK LIKES 189M+ MONTHLY PAGE VIEWS 71.3M+ RETURNING.
MOBILE COMMERCE STATS. Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)
Media Consumption Stats by Channel 6/1/16
Multi-Screen TV Brands vs. AdTech:
Holiday season e-commerce in the U.S. - Statista Dossier
What this activity will show you
Human Computer Interaction
Chapter 7 E-commerce Marketing Communications. Chapter 7 E-commerce Marketing Communications.
GAMING INDUSTRY An Evolve Marketing Insights Special Report
Excellent Early Forecast
Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:
Multi-Screen TV Brands vs. AdTech:
Web Metrics Stats ’n Stuff.
Average Monthly Time Spent Minutes per viewer– Adults 18+
Multi-Screen TV Brands Vs. AdTech
Multi-Screen TV Brands Vs. AdTech
Multi-Screen TV Brands Vs. AdTech
Multi-Screen TV Brands Vs. AdTech
Television Continues To Be The Leading Vehicle For Video Reach, But Mobile And Internet-Connected Devices Are Growing Left to your own devices Source:
Multi-Screen TV Brands Vs. AdTech
Weekly Reach (based on U.S. Population)
Live TV accounts for 70% of total video viewing
Multi-Screen TV Brands Vs. AdTech
Multi-Screen TV Brands Vs. AdTech
Total Online Activity: % Video vs. % Non-Video
Metrics Stats n’ Stuff.
Multi-Screen TV Brands Vs. AdTech
What is HTML used for? STRUCTURE Text Video Lists Audio Links Forms Images Tables Click: Fades in text, lists, links, images, tables, forms, audio,
Weekly Reach (based on U.S. Population)
Average Daily Time Spent On Video Based On Total U.S. Population
Market Overview. Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens.
Total Online Activity: % Video vs. % Non-Video
Daily Time Spent With Video Based On Total U.S. Population, 3Q ‘18
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens
Presentation transcript:

CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff

CIS 1310 – HTML & CSS Worldwide Online Population

CIS 1310 – HTML & CSS Worldwide Online Population World Internet Stats 6/14

CIS 1310 – HTML & CSS Global Broadband Penetration

CIS 1310 – HTML & CSS Average Connection Speed Top 10 Countries/Regions Q3 2014

CIS 1310 – HTML & CSS Top 5 Domains By TLD DomainTools.com 1/15

CIS 1310 – HTML & CSS American Adult Internet Use 68% of Adults Connect with Mobile Devices Like Smartphones or Tablets

CIS 1310 – HTML & CSS Daily Online Activities Statista 2014

CIS 1310 – HTML & CSS Activities Among Mobile Shoppers Nielsen 2014

CIS 1310 – HTML & CSS Activities Among Mobile Shoppers Nielsen 2014

CIS 1310 – HTML & CSS Mobile Shopper Characteristics Nielsen 2014

CIS 1310 – HTML & CSS Top 10 Smartphone App Categories Nielsen 2014

CIS 1310 – HTML & CSS Americans Online Privacy Worries

CIS 1310 – HTML & CSS Multimedia Websites

CIS 1310 – HTML & CSS Social Networking

CIS 1310 – HTML & CSS Social Networking by Gender

CIS 1310 – HTML & CSS Social Networking by Usage

CIS 1310 – HTML & CSS Mobile App Popularity

CIS 1310 – HTML & CSS Shopping/Classified Websites

CIS 1310 – HTML & CSS Global Social Media Use  Facebook Pages Women 75% Men 63% Lightspeed Research  Hours Spent Women 5.5 Men 3.9 comScore

CIS 1310 – HTML & CSS Social Media Logons Gigya 2014

CIS 1310 – HTML & CSS Social Media Use

CIS 1310 – HTML & CSS Social Media Time Spent By Platform  Media  Facebook  Twitter  Pinterest Nielsen 2014 Computer 6:24 0:36 Smartphone 8:23 3:28 1:42

CIS 1310 – HTML & CSS Social Media Access By Platform  July 2012 vs Computer Browser Smartphone App Smartphone Browser Nielsen /- -10% +37% +26%

CIS 1310 – HTML & CSS Preferred News Source

CIS 1310 – HTML & CSS Preferred Media

CIS 1310 – HTML & CSS Web & Mobile Apps

CIS 1310 – HTML & CSS Happy Holidays Statista 2015

CIS 1310 – HTML & CSS M-Commerce Statista 2014

CIS 1310 – HTML & CSS M-Commerce 2014 Holidays  Terrible UX Mobile (Smartphones): 40.6% of Traffic and 15.9% of Sales Ratio of Sales-To-Visits = 0.39 Tablets: 15.9% of Traffic and 18.4% of Sales Ratio of Sales-To-Visits = 1.16 Desktop: 42.9% of Traffic and 65.2% of Sales Ratio of Sales-To-Visits = % Higher Conversion Rate on Desktop vs. Smartphones Dollars Per Visit Were 372% Higher For Desktop vs. Mobile

CIS 1310 – HTML & CSS M-Commerce 2014 Holidays  Terrible UX Don’t Follow E-Commerce Usability Guidelines Result is Worse on a Small Mobile Screen Many Don’t Have a Special Mobile Design Show Same Design Regardless of Platform Ignore Additional Guidelines for Mobile Usability

CIS 1310 – HTML & CSS Top U.S. Web Properties Companies 1. Google 2. Microsoft 3. Facebook 4. Yahoo 6. Amazon 7. AOL 8. Wikimedia 9. Ebay Nielsen 3/14 People/wk 164,839, ,243, ,681, ,978,000 84,555,000 83,689,000 66,769,000 62,831,000 Reach 78.5% 68.2% 59.4% 58.6% 40.3% 39.9% 31.8% 29.9% Time 3:33:26 2:19:26 8:07:42 2:13:24 50:36 1:45:06 30:26 1:16:33

CIS 1310 – HTML & CSS Top U.S. Web Mobile Properties Companies 1. Google 2. Yahoo 3. Facebook 5. Microsoft 6. Amazon 7. Wikimedia 9. eBay 9. Apple comScore 6/14 People/wk 24,843,302 23,490,305 20,241,636 16,400,757 16,061,909 14,881,585 11,652,450 11,480,546

CIS 1310 – HTML & CSS Smartphone OS Nielsen Q1/14

CIS 1310 – HTML & CSS Consumer Media Use Per Month Media  Live TV  Smartphone  Computer  Time-Shifted TV  Game Console Nielsen 2014 Hours 133:49 34:17 27:03 13:12 7:07 Since :44 +9:52 -1:54 +1:42 +0:29

CIS 1310 – HTML & CSS U.S. Internet Usage - Sex Pew Internet 1/14

CIS 1310 – HTML & CSS U.S. Internet Usage - Age Pew Internet 1/14

CIS 1310 – HTML & CSS US Generation Usage Pew Internet 2010

CIS 1310 – HTML & CSS U.S. Internet Usage - Race Pew Internet 1/14

CIS 1310 – HTML & CSS U.S. Internet Usage - Income Pew Internet 1/14

CIS 1310 – HTML & CSS U.S. Internet Usage - Education Pew Internet 1/14

CIS 1310 – HTML & CSS Server Platform By Computer NetCraft 8/14

CIS 1310 – HTML & CSS Server Platform By Site NetCraft 8/14

CIS 1310 – HTML & CSS Technologies We Can’t Do Without

CIS 1310 – HTML & CSS  Worldwide Browsers (Desktop/Tablet) Chrome Internet Explorer Firefox Safari  Worldwide Browsers (Mobile) Chrome Safari Android UC Opera 50% 18% 17% 10% 32% 20% 18% 14% 9% StatCounter 4/15 Browser Use

CIS 1310 – HTML & CSS Average Web Page Size WebSiteOptimization.com 2014

CIS 1310 – HTML & CSS 15,844,472,445  U.S. IP Addresses NetCraft 8/14

CIS 1310 – HTML & CSS 178,580,789  Active Sites NetCraft 8/14

CIS 1310 – HTML & CSS 56%  U.S. Online Retail Occurred on a Mobile Device comScore 7/14

CIS 1310 – HTML & CSS 52,400,000,000  Online Content Videos Watched in US in 12/13 comScore 2014

CIS 1310 – HTML & CSS 1,123,650  Number of unrelated web pages an average Internet user will drudge through in his or her lifetime

CIS 1310 – HTML & CSS 1/3  Fraction of their lives Millenials will spend on the Internet