Text Santa Partnership

Our Text Santa partnership explained  Alzheimer’s Society is set for a very Merry Christmas this year as we are one of six chosen charities to be supported by Text Santa – ITV’s annual charity fundraising appeal.  Text Santa aims to inspire, engage and empower the nation to make a difference at Christmas time, and involves a range of fundraising and awareness raising activities leading up to a celebrity-filled live entertainment show on Friday 19 December – which is watched by over 6 million people!  All the money raised through Text Santa is split equally between the six charity partners, and we expect to receive over £800,000 just for the Society.  Our overall goal is to be an incredible charity partner for Text Santa this year so we can secure a second year of partnership!

How Text Santa will impact the Society  The money raised from Text Santa will enable over 1,800 people with dementia to receive essential one-to-one advice from our Dementia Support Workers, as well as funding a brand new initiative to support younger people living with dementia.  We also hope that the national coverage we receive through Text Santa will have a significant impact on public awareness of dementia. Helping to reduce the stigma that surrounds the condition, help us achieve our long term goals of increasing diagnosis rates and make the UK more dementia friendly.  Text Santa will see the Society receive the greatest amount of on-air coverage of our services we ever have! Our on-air coverage includes the live show on 19 December, Jeremy Kyle Text Santa special and our ITV programme partner Lorraine Show from 1 – 15 December (which will feature 8 Dementia Support Worker case studies from across the Society).

Support needed from Operations The success of our Text Santa partnership is dependent on the support of the whole Society to help make it happen. The key priorities that we need Operations to support are: 1.Morrisons bag packing activitiesMorrisons bag packing activities 2.Bucket collections too for those based in LondonBucket collections too for those based in London 3.ITV themed fancy dress competitionITV themed fancy dress competition 4.Support with relevant asks to showcase our work We will need over 2,000 volunteers in total for the partnership and cannot achieve this without everyone.

Bag packing at Morrisons Text Santa partner Morrisons are offering us the chance to fundraise across all their stores with charity bag-packing. Back-packing activities will take place in Morrisons stores (excluding Morrisons M Local stores) across England, Scotland and Wales on Thursday 4 and Friday 5 December. Bag-packing time slots available are 9.00am–11.30am and 11.30am– 2.00pm on both days. In order to raise as much money as possible, we need your help. Can you spare a few hours to support? Do you have volunteers/supporters that could help with bag-packing at their local Morrisons? Sign up now We need 2,000 volunteers in total – so please spread the word and help if you can!

Bucket Collections at London Stations We have Text Santa bucket collections taking place across London and need your help We are asking all staff that are based in or close to London to support us with these as well as our corporate partners employees. You can sign up here now Dates Fri 28th Nov Liverpool Street / London Bridge Fri 12th Dec Liverpool Street / London Bridge / High Street Kensington Thu 18th Dec London Bridge Fri 19th Dec Liverpool Street / London Bridge We will be running collections from 7am - 7pm. If you can spare an hour or more on your way into work, lunch break or way home...your support will be much appreciated. We are hoping to recruit over 350 volunteers.

ITV themed fancy dress competition We would like you to participate in teams, with each of you coming as a character from your chosen programme.Our official Text Santa dress-up day is 8 December, but if you can't manage this, anytime up until 12 December is fine. Why not choose a day for your office, so that you all look silly/great together? After our deadline, all photos will be uploaded to Arena and put up to the vote during the week beginning 15 December. Winners will be announced at 12pm on Friday 19 December, the day of the Text Santa live show. We assure you an amazing prize is in store for the winners! Please let us know know what date your office and team will be participating on with an to Further information is available on Arena

Santa needs you! Text Santa is a unique opportunity for us to come together as a whole Society and lead by example supporting fantastic charitable causes. Beyond the information included in this pack, we will also have a number of other asks – these include requests for audience members on ITV shows, volunteers at celebrity sports matches and people to be filmed to go on Text Santa promotional adverts! Please help us with these and those in the pack by getting involved yourself and also getting the supporters, volunteers, users, carers and/or partners you manage involved. Text Santa is a one of a kind partnership and with national coverage this is our chance to put dementia on the map! Let’s make this happen!

A huge thank you in advance for all your support to help make this happen!