Ambient Assisted Living (AAL) Joint Programme Writing a Proposal for Call 6 Pascal FABING AAL NCP Luxembourg AAL JP Call 6 Info Day – Brussels, 6 February 2013

Disclaimer The views expressed in this presentation are the views of the speaker and do not necessarily reflect the views or policies of the AAL Association. The Text of Call 6 and the Guide for Applicants shall prevail. AAL JP Call 6 Info Day – Brussels, 6 February 2013

3 The proposal lifecycle Call phase: Structuring a project consortium around a project idea; AAL JP Call 6 characteristics: ICT-based solutions to identified user needs, significant involvement of business partners, proactive end-user involvement… Evaluation (5 sections corresponding to 5 criteria) Negotiation (justification for co-funding) Implementation of project and monitoring (description of work)

Parts of the Proposal A proposal is composed of two parts:  Part A: “Administrative information” – web-based submission tool.  Part B: Template on the call web-site; PDF file to be uploaded in the submission web-site.

Proposal Part A The Part A is generated using the web-based submission tool:  Structured abstract  Partner types and contact details  Budget forms, with funding schemes  Eligibility semi-automatic check

Proposal Part B Summary of sections Cover / Title page, content page Section 1: relevance and scope (6 pages max.) The ideas, models and the potential contribution to the services for the elderly. Section 2: quality of the proposal and workplan (11 pages max.) How the proposal may materialize the idea in a project. Section 3: quality of the consortium and project management (8 pages max.) Who can and should do what in the proposed project?

Proposal Part B Summary of sections Section 4: potential impact of the proposed solution on quality of life (3 pages max.) Benefit for older adults. Section 5: potential impact of the proposed solution on market development (3 pages max.) Exploitation of the potential ideas and solutions of the proposal. Annex: Ethical declaration table

Proposal Part B Contents Section 1: relevance and scope (6 pages max.) The ideas, models and the potential contribution to the services for the elderly. -Summary of the challenge addressed and overall project idea: problem to be solved, rationale, novelty, effectiveness and coherence of the proposed solution, targeted users, etc -Alignement with the call topic -An example scenario (max ½ page) -Success parameters of the proposal (quantitative and qualitative success criteria for the project)

Proposal Part B Contents Section 1: relevance and scope (6 pages max.) Evaluation criteria: -Apply ICT to the specific objectives of the call and the thematic description of the call rationale. The project addresses one or several of the application areas of the call as described in the call text -The proposal is expected to describe clearly the challenge that is addressed and the motivation behind the proposed solution. - promote the general inclusion of older adults into the information society; - holistic view of the individual’s physical, psychological and social wellbeing.

Proposal Part B Contents Section 2: quality of the proposal and workplan (6 pages max.). -Tangible description of the planned technology development and the technology-enabled services; -Scientific, technical and market expertise needed; -Methods of end-user involvment (Guide for Applicants Chapter 12) -Organisation of a realistic prototype or pilot application -Exit strategy -Work plan (workpackages, deliverables, milestones, summary of staff effort)

Proposal Part B Contents Section 2: quality of the proposal and workplan (6 pages max.). Evaluation criteria: - Scientific and technical sound approach of an innovative solution: approach that goes beyond the state-of-the art - High quality work plan (activities, methodology and organization) - Proactive involvement of end-users throughout the project  ensure adequation of the solution to a real need, accessibility, usability and end-user acceptance, etc - Possibility to demonstrate the expected impact in a realistic prototype or pilot application.

Proposal Part B Contents Section 3: quality of the consortium and project management (6 pages max.). -Quality of the consortium: complementarity of expertise, essential actors of the value network, active role of SMEs and users, European wide dimension. -Project management: mobilization of the innovative potentials of consortium partners; -Contingency plan -Ethical and legal issues (+ annex: Ethical «declaration» table Guide for Applicants section 10) -Available resources: human resources, infrastructure (including description of costs and budget requests) -IPRs (Guide for Applicants section 11)

Proposal Part B Contents Section 3: quality of the consortium and project management (6 pages max.). Evaluation criteria: - Availability of expertise and resources needed to reach the project goals. Consortium includes essential components of the value network and demonstrates added value by European collaboration. - Relevant consideration of ethical issues - Proactive role of SMEs and significant involvement of business partners. - Adequate quality assurance and conflict resolution procedures; fair protection for IPR interests and relevant dissemination plan.

Proposal Part B Contents Section 4: potential impact of the proposed solution on quality of life (3 pages max.). -Describe how the proposed solution will affect and improve the quality of life for the targeted end-users. Adaptability of the solution to differing social and organisational needs in Europe; -The aimed service models: description of contemporary service-models in the targeted areas and overview of potential future «ways of working»; -Social and ethical impact; -Other user segments: can the project idea be modified to accomodate other user segments?

Proposal Part B Contents Section 4: potential impact of the proposed solution on quality of life (3 pages max.). Evaluation criteria: -Justify the resulting improvements of older adults’ quality of life; -Addresses the necessary enabling elements to ensure access of the targeted end-users to the proposed solution; -Significant social and ethical impact.

Proposal Part B Contents Section 5: potential impact of the proposed solution on market development (3 pages max.). -The business case outline (see Chapter 13 in the Guide for Applicants): how the consortium may exploit the project outcomes. Provide evidence of having the capability to foster market availability; -Dissemination; -Standards;

Proposal Part B Contents Section 5: potential impact of the proposed solution on market development (3 pages max.). Evaluation criteria: -Target an attractive and high potential market in Europe and beyond -Capability to foster ensuing market availability of products and systems as well as associated services -Business case: describe unique selling proposition considering the active competition. Plan further business analysis activities. -Contribute to the creation of a European market (open standards and interoperability, relevants standards, norms, etc)

A few hints: how to submit? Register the proposal early enough. Sharp call deadline is applied. After submitting the proposal (but only before the deadline), proposers can do any further amendment, changes, etc… Proposers can submit their proposal as often as they like. The latest, before the deadline submitted version of the proposal, will be used for further processing. The template for Part B must be used to write the proposal. The maximum page length of the proposal is set at 33 pages including all elements. The electronic submission tool will automatically cut off the proposal pdf-file after page 33. Study the full Call 6 text including Guide for Applicants before starting to write the proposal.

A few hints: user-driven innovation As a user-driven R&D programme, the focus of an AAL project should lie on users needs, the added-value of the proposed solution and the foreseen service model. Required technology developments shall be considered as enabling elements. Several iterations during the project might be helpful to include the feedback of the users and to improve the design of the solution. Consortium partners: think about covering the whole value network (consider primary, secondary and tertiary users; technology partners; resellers; expertise, etc) and consider the strategy towards the internationalisation of your solution (i.e. does it make sense to collaborate with an isolated end-user organisation in a country?)

A few hints: business perspective AAL Solutions should be available on the market 2-3 years after project end. Consider the business model at the very beginning of the project (during the preparation of the proposal) and set clear targets (affordability, identification of potential revenue streams, etc). Use appropriate business development tools (canvas, etc) and enrich the model during contradictory debates at consortium level. Include feedback of relevant stakeholders (outside the consortium) in order to fine-tune the value selling proposition. Consider the role in the value chain of each consortium partner and define adequate IPR provisions and dissemination strategy.

Build your AAL Call6 Consortium Brokerage event: 10 projects ideas will be given a chance to build their AAL Call 6 Consortium! Registration (until 12 Feb):

Pascal Fabing AAL NCP Luxembourg (economic activities) Luxinnovation GIE Contacts: YOUR National Contact Point and Central Management Unit Resources: (catalogue of projects, resources for projects coordinators including guidelines for Consortium Agreement, AAL Forums proceedings, etc)