COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

Slides:

Advertisements

Similar presentations

What is the social media revolution? Separation Information Means of distribution.

Advertisements

4 Practical Steps to Social Media Success North Fulton Council PTAs Presented By: Cheryl Musial, Chief Strategy Officer.

1 © Copyright 2013 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D 1 © Copyright 2013 The Carter Malone Group.

The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.

1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

0 © Fuentek 2014 all rights reserved ● This…

Social Media Basic Phil Abraham 3/20/15. TITLE | 2 BIO.

WEB2.0 Social Media & Independent Pharmacy Real World Use & Possibilities.

Page 1. page 2 The social media landscape Some key stats Social networking accounts for 23% of all online time. 800 million+ people now on social networking.

Page 1 Social Media and GCU Stephen Robertson, Web and Digital Marketing Manager.

[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.

© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.

Reaching your audience in the digital age Sarah Fracek Account Executive, Social Media Director.

Impact of Social Media. Today’s Agenda Overview of Social Media Who’s on Social Media? Developing a Social Media Strategy Tips, Basics and Best Practices.

SOCIAL MEDIA IN 30 MINUTES. HOW TO GET STARTED, AND ACTUALLY KEEP GOING…

Getting Your Message Across Presented by Duncan Craig Communications & Marketing Co-Ordinator.

Online Presence for SAIPs What’s Online Presence?

Web Marketing Strategy DCU Sports Development Service.

TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING STRATEGIES: THE POWER OF SOCIAL MEDIA PRESENTED BY MS MOSHIANE RAMAUBE MS MANDISA LAKHENI.

LaunchGuru Software Development Private Limited Digital Marketing Services Presentation by Venkatesh Sudha.

Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.

“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

Multiple District 1 MD-1 Websites & Social Media Lion Tom Drez MD-1/1-BK/Lemont IT Chairperson (updated January, 2015)

Terms - Mobile Marketing

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

Welcome to Social Media How to facebook, link, and tweet your way around the web.

What is Social Networking ? What is Social Networking ?

Social Media Facilitated by: Caroline Egan Carmichael Centre for Voluntary Groups.

What’s Your Digital Marketing Strategy?. What is Digital Marketing? Computers Tablets Phones Social networks Traditional (Radio, TV) Ease of use.

The Power of Connection ICPC 2012 ATS Class E9 Media Support for the Proactive Chaplain Dan Cooper & Chaplain Mike Dismore Central Oregon Police Chaplaincy.

Using Social Media To Promote News Stories Christine Di Salvo.

Social Media and Library Outreach Share Resources, Highlight Services, and Build Support John L. Amundsen, Communications Specialist ALA Office for Literacy.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Social Media Master Class June 28, Agenda Who ? Definition Interesting movies Definition (if any) What do you do personally ? What does your company.

Social Media The term Social Media refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue… It introduces.

© Macmillan Publishers Ltd You may share this presentation. Social Media and the EAL Learner Joanna Trzmielewska Educational Consultant Macmillan.

Social media is no longer a choice but a necessity.

Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.

American Chemical Society Mark Carpenter ACS Leadership Conference January 21, 2011 Social Networking for Technical Divisions.

Join the Conversation: Active Listening on Social Media By Lauren Cleland New Media Specialist, Explore Georgia #TeamGaSocial.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

© 2008 Convio, Inc. Social Media for Newbies Cynthia Balusek, Convio February 10, 2009.

Rotary International District 1140 – District Assembly 2014 Social Media – A quick summary Nick Drake.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Secret 7 “Mastering the Internet and Web Technologies.”

Incorporating Social Media Into Your Everyday Recruiting Activities It’s about connections not sales! Chicago NPA Meeting August 2010.

KICKSTARTER TIPS... YOU CAN ACTUALLY USE!. WHO AM I? I’ve created games professionally since I teach Game Culture and Simulations and Serious Games.

FaceBook…. Really?? FaceBook…. Really?? Social networking & Facebook Pam Krambeck, ESU#3

Topic of Session Social Media Agenda Topics Terminology Discussion Topics Summary References Wrap Up.

Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.

The Power of Connection ICPC Region RTS Session 9 Information Technology (IT) and the chaplain: A look at Twitter, Face Book, and Web Sites. Mike.

Terms – Online Advertising Banner ads - embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks.

Digital Media and Communications SCON. Craig Burton Burton Business Solutions –

Social Media & The Navy League Mission Navy League of the United States Citizens in Support of the Sea Services Social Media Engagement – Why It Matters.

Marketing for Small Businesses 20 Simple Tips Lance

Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013.

Old School Goes New School One College's Experience Developing a Multi-Dimensional, Collaborative Plan to get the Biggest Bang Out of its Communication.

Marketing Online Strategy. What I have noticed looking at your competition Both direct competitors and important brands -Consistency with every of their.

Web 2.0 and Other Technologies at UVU UVSELF

Part 2: Putting a Social Spin on your Business with.

Social Media Social Media Tools Social Media Campaign For IIOE.

BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.

Website Tools & Resources Navy League of the United States Citizens in Support of the Sea Services Building an Online Presence for Your Council What is.

How to market your club. Francesco Valenti Communications and marketing committee chairman, KI-EF.

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

SOCIAL MEDIA Etimesgut Halk Eğitim Merkezi - Ankara.

SOCIAL MEDIA: FIRST STEPS

Social Media Marketing

Presentation transcript:

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing

What is Social Media?

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0” Newsletters, Marketing, Interactive Games, Images and Info, Interactive Tools, Mobile applications, News Releases, Real World Events, Social Content, Videos, Webinars.

People being social and exchanging information

How we currently engage students

How social media engaging students

There are a lot of Platforms

KISS – Unfortunately kids don’t read anymore

Images replace words

Social Media tools that will dominate- networking (Facebook and LinkedIn)

FINDING GRADUATES If you need to track students after they graduate: Tracking Successful Graduates Build a Network of Students Collections

FINDING GRADUATES

Create a Twitter Account

Use College’s Twitter Account

FINDING GRADUATES

and Webinars

Social Media Tools

Videos

Social Media tools that will dominate – Video / Micro video

videos

videos

Your website is your most valuable tool

Site MUST be Mobile friendly

Offer ability to pay quickly

Paying quickly

Put a name (and a face) to your department

Names and faces

Market your Social Media Outlets

Market our SM outlets

Conclusions Your website is the most valuable communication tool You must think mobile first Use your institutions existing Social media platforms Put a name (and face) to your department Market your social media outlets on your web page is an effective tool for reaching students Be brief in your messaging.