Prestige Jewelers Sales Meeting Sales Presentation Andrew Held Period 8 4/26/10 2p1-diamond

Cut – Refers to a diamond’s reflective qualities, not its shape – Angles and number of facets determine how diamond reflects light In well-cut diamonds, light enters from the top, reflects from one side to the other, and exits out the top In poorly cut diamonds, light enters from the top and “leaks: out the bottom. Clarity – Refers to a diamond’s flaws (or inclusions) Internal air bubbles Surface cracks – Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye)

Color – Refers to a diamond’s color Colorless is the most valuable, reflecting the most light – Graded on alphabetical scale from “D” (colorless) to “Z” (traces of yellow or brown) Fancy color diamonds do not follow this rule (i.e., blue, yellow, pink diamonds) Carat – Refers to the unit of weight by which a diamond is measure – The greater the carat weight, the more expensive the diamond (all other characteristics being equal)

 Microscope/Loop  A microscope or jeweler’s loop (10x magnifying glass) will show any inclusions in a diamond  Diamond Tester  Uses light to verify that the diamond is real  Does not guarantee quality of stone, just authenticity  Certification  Certifies the quality of a diamond  Certificates should come from a reputable source  Certificates could cost up $200

 Filled with glass to enhance clarity  Treated with heat to enhance color  Used to turn yellow or brown diamonds into a fancy-colored  Color may change over time  Painted for color to offset yellow color  Wears off quickly  Easily detectable

 After purchase  Be sure to care for it so that it does not get scratched or damaged  Remember  Diamonds are brittle  Can be cracked or banged  Storage  Stored separately so that they do not scratch other pieces of jewelry and do not get scratched  Cleaning  Use a jewelers polishing cloth  Take to a jeweler