1 Journalism & Publishing by Gina Holloway Mayfield High School

May 1, 2005Journalism/Publishing2 Journalism Overview Collecting, verifying, reporting and analyzing information gathered about current events, trends, issues and people.

May 1, 2005Journalism/Publishing3 Publishing Overview Accepting an author’s work, assisting to refine the content, and making the document publicly available.

May 1, 2005Journalism/Publishing4 Where are the Jobs?  Newspapers Biggest segment--40% of industry’s revenue  Magazines Multibillion-dollar industry--niche publications are growing

May 1, 2005Journalism/Publishing5 Where are the Jobs?  Books Publishers lag behind technology but are predicted to weather the storm  Online Ever-expanding--global reach

May 1, 2005Journalism/Publishing6 Career Tracks  Editor  Reporter  Copyeditor or Proofreader  Photographer or Graphic Artist  Editorial Assistant  Publisher  Advertising Sales  Sales Representatives  Marketing and Promotion  Freelancer

May 1, 2005Journalism/Publishing7 Editor  Works closely with reporters, giving out assignments and deadlines and helping them craft their stories  Gathers material for a book  Helps to make text more readable

May 1, 2005Journalism/Publishing8 Editor Continued  Supervises in-house and freelance writers and artists  Determines the final content of a piece  Editorial Assistants help the Editor with daily tasks

May 1, 2005Journalism/Publishing9 Reporter  Investigates and writes articles  Reports on news stories  Utilizes face-to-face interviews, telephone, and Internet to do research  Frequent Travel  Long Hours

May 1, 2005Journalism/Publishing10 Copyeditor/Proofreader  Corrects typos, spelling and grammatical errors  Checks facts  Attention to detail is a must

May 1, 2005Journalism/Publishing11 Photographer or Graphic Artist  Takes photos of art, documentary, fashion, and current events  Designs, illustrates and creates art for printed reproduction  May require travel

May 1, 2005Journalism/Publishing12 Publisher  Business-side of the industry  Makes sure there is enough money to keep the operations going  Enjoys increasing amounts of leverage in editorial direction and development

May 1, 2005Journalism/Publishing13 Advertising Sales  Sells space for advertisements  Makes cold calls, follows up on leads, and schmoozes clients  Zealous and demanding work  Enthusiasm and persuasion skills are a must

May 1, 2005Journalism/Publishing14 Sales Representative  Travels to bookstores, colleges, and other outlets to sell publications  Establishes new customers  Works with current customers  Enthusiasm and persuasion skills are a must

May 1, 2005Journalism/Publishing15 Marketing and Promotion  Works to get publications into as many hands as possible  Develops new subscriptions  Checks out newsstands  Arranges book tours for authors  Tries to get visitors on the website

May 1, 2005Journalism/Publishing16 Freelancer  Positions are available for different types of journalism jobs  Work for different employers  Sells themselves to gain work  Communicates effectively  Creates their own schedule (to an extent)  Works from home

May 1, 2005Journalism/Publishing17 What’s Great?  Honorable Jobs  Get Credit for “The Scoop”  Speak Your Mind  Be Creative

May 1, 2005Journalism/Publishing18 What’s To Hate?  Deadlines  Take a Backseat to Others– You're not the one who matters in the story, book, or show  “Journalist are an interesting bunch, but nowhere near as interesting as they think they are”. David Eisenhower

May 1, 2005Journalism/Publishing19 Trends  Pop Journalism Catering to popular taste/culture (USA Today)  Propaganda Journalists supporting political agendas (Michael Moore)  Weblogs Writing online postings about interests

May 1, 2005Journalism/Publishing20 Trends  Consolidation Companies uniting (AOL/Time Warner)  Vertical Integration Book publishers are moving into distribution and printing Printers & booksellers are moving into publishing

May 1, 2005Journalism/Publishing21 Courses To Take in HS  Corporate Communications  Computer Literacy/Keyboarding  Journalism  Speech  Entrepreneurship/Marketing  BA/BCA

May 1, 2005Journalism/Publishing22 A Nearby Two-Year College  Fulton-Montgomery Community College Fulton-Montgomery Community College Communications and Media Arts Visual Communications Technology: Graphics Arts Printing Graphic Communications Sales & Marketing

May 1, 2005Journalism/Publishing23 A Nearby Four-Year College  Ithaca College Ithaca College Cinema and Photography Film Photography and Visual Arts Integrated Marketing Communications Journalism Organizational Communication, Learning, and Design

May 1, 2005Journalism/Publishing24 Nearby Job Opportunities  The Leader HeraldThe Leader Herald  Sacandaga Monthly Magazine  Quality Express PrintingQuality Express Printing  WBUG RadioWBUG Radio  WENT Radio  The PenneysaverThe Penneysaver  Black Box Media QUALITY EXPRESS PRINTING

May 1, 2005Journalism/Publishing25 The Major Players

May 1, 2005Journalism/Publishing26 Earnings JobSalary Range Editor Reporters Advertising Sales Marketing and Promotion $25,000- $150,000 Editorial Assistant$20,000- $35,000 Publisher$50,000- $150,000 Copyeditor$10- $50 per hour

May 1, 2005Journalism/Publishing27 Tips for getting hired  Enjoy reading, writing, and news  Have good interpersonal skills  Be modest--don’t oversell yourself  Exhibit competence and calmness  Keep it simple and short  Less is always more

May 1, 2005Journalism/Publishing28 Journalism & Publishing