Please pull out your mobile device…  Open your browser  Go to www.aowmobile.comwww.aowmobile.com  Find the Icon Estates mobile profiles link  Find.

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Presentation transcript:

Please pull out your mobile device…  Open your browser  Go to  Find the Icon Estates mobile profiles link  Find Simi  Then find 2005 Landslide Cabernet Sauvignon link  Where is the Landslide Vineyard located?  What happened in 1904? Software used: BBScreenStream

Digital Wine: Delivering a Multi-sensory Experience Online ASTD 2009 May 31, 2009

Who We Are  Cheryl Hall – Instructional Developer  Rob Hennigar – Director of Education Presentation  Discuss Wine and Web-based training  Challenge – How to do this about something you taste and smell  Our quest – developing multi-sensory learning that is effective and low cost  Show examples of how you can create synchronous and asynchronous content that teaches different levels of learners

The Academy of Wine Social - Knowledge Sharing - Blogging - Chatting - Rich media: videos/photos academyofwine.ning.com academyofwine.ning.com Online - General courses - Web conferencing - Rich media: videos/audio - Assessment/tracking Online Social Instructor Led - Event based - General wine courses - Wine service - Business skills - Rich media: videos/audio ILT Mobile - Job aids - Audio guides - Twitter feeds Mobile

Our Audiences Internal -Sales -Marketing -Production External -Distributors -Retail -Restaurant Wait Staff Wine Consumer

Rapid Development Design Development

Aroma Wheel - Wine Courtesy of Ann C Noble: ©1990, 2002 A.C. Noble

And that’s only one aspect…  Varieties  Geographic regions  Winemaking  Viticulture  Sales  Wine service  Current issues  Wine culture  Food and wine ……

 Synchronous/asynchronous wine education  Authoritative information and evaluation to internal and external sales Virtual Tastings Software used: Adobe Connect

Mobile Profiles  Context Mobile  Purpose Story  Software used: HTML editor: Adobe Dreamweaver Photo editor: Adobe Photoshop Webpage host: MediaTemple

Wine Pronunciations  Customer asked for something to help teach his servers how to correctly pronounce wines  Audio files are an effective alternative to the phonetic spellings usually found on websites  Software used:.wav files stored on HTML pages

Videos: Easy and Cheap  Powerful way to communicate story  Fast/easy production fit time sensitive and short shelf-life content  The Flip from Pure Digital Technologies $99-230

SME Content Development  Community/ Social Learning Reach/ Scale – global audience Accessibility – little to no cost Flexible – easily altered, added to  Wiki’s Collaborative knowledge building Easy creation and editing Visuals, video, audio, hypertext links

SME Content Development Software used: Ning Academy of Wine Ning site: Software used: Google Docs Software used: Other free resources: PBWiki Buzzword

Measuring our progress… Software used:

…Watching Traffic Patterns… Software used:

…And Geographic Reach

The Future…..  Pull-oriented content available at POS  Performance improvement and education intertwined using social media

Product Tagging  Pull Strategy – Customer focus  Knowledge and communication at the point of purchase  Static imagery and text, auditory, motion (video)

Product Tagging – Text Information

Software used:

QR Codes  POS education for consumers  QR stands for “quick response”  Used in commercial tracking and convenience-oriented applications  QR Code Wikipedia entry: _Code _Code QR Code for 2005 Simi Landslide Cabernet Sauvignon Software used: QR Code generator BeeTagg QR reader BeeTagg

Product Tagging – QR Code “BeeTagg”

Blogging/Tweeting  Knowledge sharing, communication, performance improvement  Share information real time about initiatives, sales efforts, strategies, success stories Software used: Twitter Blogger

Sales Tracking

Summary…  A variety of different approaches and tools we employ to deliver learning  Helps us connect to the learner in many different ways  Broad application to many different industries or learning challenges

Questions?

Contact  Rob Hennigar Twitter: robhennigar  Cheryl Hall Twitter: chnapa

Thank You

Other Resources – Please Visit  Academy of Wine:  Academy of Wine Social Network:  Academy of Wine mobile content:  TuCows – website with freeware/shareware  1000files – freeware/shareware site  Hoover Web Design – free html editors, templates  Jelly Bean Wine Bar –

©1990, 2002 A.C. Noble