Mission Statement Overview Provided courtesy of BaiDos Project Management & HR Assistance www.baidos.net

Mission Statements Peter Drucker Sampling of Drucker’s Key Principles Conceived Mission Statement, 1940’s Sampling of Drucker’s Key Principles Make Things Simple Planned Abandonment Management by Objectives

Mission Statements Profit Accountability Customer Service Articulates Drucker’s philosophical basis for a mission statement Drucker’s belief about need for a mission statement Profit Accountability Customer Service Articulates Purpose or reason for organization’s existence What is important to the organization Provides foundation for organizational culture Inspires passion Provides baseline for daily direction & decisions

3 Parts to Mission Statement Mission Statements Summary Benefits 3 Parts to Mission Statement Organizational Direction Goals, objectives, outcomes Organizational Accountability Board & CEO to customers, employees, funders & vice versa Inspiration Guidepost Hiring practices, fundraising, marketing, etc. A mission statement describes What organization does (Products or Services) Why organization exists or how it achieves purpose (Aim) Who organization serves (Customers)

What does this organization do? A Favorite Mission Statement (Can you identify Organization & Mission Statement Parts?) “Reach out to the destitute on the streets, offering whole-hearted service to poorest of the poor.” What does this organization do? How does this organization achieve its purpose? Who does this organization serve?  

Name that Tune (oops) Organization “_____’s mission is to organize the world’s information & make it universally accessible & useful.” - - - - - - “_____ is to be one of the world’s leading producers & providers of entertainment & information. We create happiness by providing the finest entertainment to people of all ages, everywhere.” “Saving people money so they can live better. To become the worldwide leader in retailing. Our first responsibility is to provide all consumers with the best products & services with guaranteed satisfaction under one roof.” _____

Guidelines for Writing a Mission Statement Strike a balance between brevity & detail Write in understandable language No jargon or buzzwords such as (CQI, world-class, quality) Use words that are compelling, informative and that stimulate interest Ask a 12-year-old to explain the mission in her words Can the mission fit on a tee shirt?

“How can you recognize that an organization is living its Mission Statement? From a customer’s viewpoint? From an employee‘ viewpoint?

Vision Statement A Vision Statement, by contrast, is not about what the organization currently does, but what it hopes to become Catapults organization into future Captures ideal state that organization strives to achieve Forces organization to stretch self