Marketing Strategy Celebrity Endorsement Emphasis long term money savings Emphasis time savings
Cost Competitive Long term savings – At years the implants will break even with the cost of a gym
Target Market Individuals with problem areas Ages range: & Middle to upper class Both male and female Individuals with busy schedules
Sales Implant sales – Based off breast implant sales – Assume a 2% growth rate – $ /Implant Diet pill sales – Minimal cost to consumer – Assume only 80% of customers will need the pills – $30/100 Pills
Sales (Cont’) YearRevenue (Implants)Revenue (Pills)Total Revenue 1 2,107,564, ,113,291, ,149,716, ,155,556, ,192,710, ,198,668, ,236,564, ,242,641, ,281,296, ,287,494, ,326,921, ,333,244, ,373,460, ,379,909, ,420,929, ,427,507, ,469,348, ,476,057, ,518,735, ,525,578, ,569,109, ,576,090, ,620,492, ,627,611,846
Research and Development YearR&D Expense 0 5,000,000, ,000,000,